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- Patricia Gracia
- Santa Clarita, CA, United States
- By Holly J. Andres, Daily News Staff Writer Article Last Update: 08/09/2008 10:46:14 PM PDT SANTA CLARITA - Seven years ago, Patricia Gracia opened an advertising agency in her San Fernando Valley apartment with nothing more than a computer, a fax and a telephone. Today, Gracias's Power Media Group is a multimillion-dollar enterprise that specializes in creating Spanish language campaigns for high-profile clients seeking to reach the booming Hispanic market. "Even if we live in the United State for 20 years, the ad that moves us is in Spanish. We love to hear the Spanish language." said Gracia, a Peruvian immigrant who became a U.S citizen 14 years ago. "When you say things that touch the Hispanic culture, you touch their hearts." Now operating out of the offices in Santa Clarita, Power Media Group has attracted such clients as Universal Music Latin and Video Distribution, Vivendi Visual Entertainment, Creativa Interior-Primor, Xenon Pictures and Laboratorios Mallo. The company also was recognized las month for its business growth by the Latin Business Association.
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