THE HISPANIC MARKET FUTURE!- Are you ready? — Minorities Born-Majorities

By Patricia Gracia

According to the new accounts in U.S. demographic, newborn children among whites, is being overtaken by the minority, among them are Hispanics

It is incredible to see and recognize that for the first time in The U.S. history, children born of European descent are less than half. This figure means that the demographic of the US in the future, already changed its color in all terms: political, economic and workforce.
According to reports by The Census Bureau, between July,2010 to July 2011, 50.4% of newborns belonged to an ethnic group or racial minority considered. These numbers give us a clear vision of where we are heading into the future. Now is the right time to have radical changes. The demographic atmosphere will dictate how and when private companies and government institutions should distribute and allocate their marketing budgets for advertising, political and labor campaigns.

FACTS: Why Should You Advertise in The Hispanic Market?

www.PowerMediaGroup.com

“It is clear that the Hispanic market is a force in terms of population and increasing Buying Power (1 Trillion Dollars)  Now advertisements require a unique feel, appealing to Hispanic values and preferences.”

• US is the 5th largest Spanish-speaking country in the world.
• The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population.
• The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade.
• The Hispanic population also accounted for most of the nation’s growth—56%—from 2000 to 2010.
• Hispanics spend more than half of each day engaged with television, the Internet and technology.
• The states with the largest percent growth in their Hispanic populations more than doubled: Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. The Hispanic population also more than doubled in Maryland and South Dakota.
• By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic
• Most Hispanics live in Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas.
• 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors
• Hispanics share strong commitment to family, religion and heritage

(Source: Us Census, Selig Center, Yahoo! and Experian Simmons)

If you are looking for a U.S. Hispanic/Latino Agency creative, please contact: www.PowerMediaGroup.com Patricia@PowerMediaGroup.com 1-800-901-5272

Single Mothers Outreach is holding their 2nd Annual SCV Pool Party at the Santa Clarita Aquatic Center on August 4, 2012.

Single Mothers Outreach is holding their 2nd  Annual SCV Pool Party at the Santa Clarita Aquatic Center on August 4, 2012.

Santa Clarita, Ca. August 4, 2012: Single Mothers Outreach is holding its 2nd annual Family Pool Party in Santa Clarita – This epic Pool Party will be held August 4, 2012  from 3pm- 8pm at the Santa Clarita Aquatic Center.  This is a fun way to raise money for Single Mother Outreach program and have fun with the kiddies!  There will be games, music, rubber ducky races, water golf and so much more! Come splash it up before the kids go back to school…you’re not  going to want to miss this!  For more information about the event, to be a sponsor or to purchase tickets please call 661-288-0117 – Ticket sales athttp://www.singlemothersoutreach.org/poolparty

Contact: Karen Farmiloe

Single Mothers Outreach

Phone  661.600.5047

26881 Ruether Ave

Canyon Country, CA 91351

Phone  661.288.0117

Fax 815.301.8992

LatinVision Business News: Power Media Group celebrates 10th anniversary

LatinVision Business News: Power Media Group celebrates 10th anniversary: Jan 27, 2012 - Power Media Group started from humble beginnings in founder Patricia Gracia’s living room. The advertising agency specializes...

Celebrate Cinco de Mayo

* Block Party

* Kids Music by Natalia Palis'

* Fun activities for all the family and more....

Bio2Lex

Hispanics Display Brand Loyalty in Key CPG Categories

Hispanics are as likely as the general market to buy name brands and private labels in all CPG categories, but their brand loyalty overindexes in 3 categories with significant consumption, finds Nielsen in an April 2012 report. The most significant spending difference is in hair care, where Hispanic buying households annually spend on average 43% more on name brands than the general market ($55 vs. $39), while spending a comparable amount on private label products ($7). For baby products, Hispanic households average 15% more spend per year than the general market for name brands ($26 vs. $23), and 10% more on private label (~$6). For health and beauty products they spend 10% more on name brands ($326 vs. $297) and 9% less on private label ($69 vs. $75).

Dried Vegetables and Grains Top Product Category

Looking at the top 10 Hispanic product categories, Nielsen finds that Hispanic households overindex the average US household in spending most for dried vegetables and grains (221). There was a large drop-off to the other categories in which they overindexed: hair care (154), shortening oil (152), baby food (150), and women’s fragrances (149).

Grooming aids and disposable diapers took the next spots outside the top 5, both at 144, followed by family planning and photographic supplies, both at 142. Baby needs rounded out the top 10 at 137.

Hispanics Make Less Shopping Trips, but Spend More

Data from Nielsen’s “State of the Hispanic Consumer” shows that Hispanic retail consumption patterns are relatively different from those of other US consumers. While white non-Hispanic Americans make on average 149 shopping trips per household across all retail channels, Hispanics who prefer Spanish make 143 trips, and Hispanics who prefer English make 142. The Hispanic market makes these trips count, though: Hispanics who prefer Spanish spend on average $52 per trip, while those who prefer English spend on average $51 per trip. By contrast, white non-Hispanic Americans spend on average $47 per trip.

The combination of these findings shows that Hispanics who prefer Spanish spend on average 6.2% more across retail categories than non-white Hispanics.

Hispanics Visit QSRs More Often, Though

Although Hispanics make less retail trips than white non-Hispanics, they are more likely to be frequent visitors of quick service restaurants (QSRs), finds Univision in a survey released in April 2012. The study discovered that Hispanics visit QSRs an average of more than 10 times per 30-day period, compared to about 7 times per month for white non-Hispanics. And Latino millennials are even more frequent visitors, at 12 times a month (compared to 8 times per month for non-Hispanics).

QSR Visits a Social Experience

Data from Univision’s “QSR Landscape Study” finds that behind the Hispanic QSR visit is a desire for a social experience. Hispanics are more likely than white non-Hispanics to say they visit a QSR to spend time with family (44% vs. 20%), treat the children (30% vs. 16%), and spend time with friends (21% vs. 10%).

Indeed, they are more likely to bring children aged 18 or younger along (34% vs. 25%), and more likely to bring friends (25% vs. 18%). On average, they have 2.9 people in their party, compared to 2.1 for non-Hispanics.

Hispanics Value Beverages

According to the Univision study, Hispanics are almost 20% more likely than non-Hispanics to order a beverage with their meals at a QSR (93% vs. 78%). Interestingly, on a related note, the Nielsen report finds that compounded annual growth rate (CAGR) percentages in projected beverage sales (for 2010 to 2015) are much higher for Hispanics than non-Hispanics. For example, the 2010-2015 CAGR for tea is 9.5% for Hispanics, compared to 2.4% for non-Hispanics. Other discrepancies in CAGR rate for beverage sales occur for non-carbonated drinks (6.1% vs. 0%), spirits/wine (6% vs. 3%), coffee (6.6% vs. 2.7%), milk (-3.3% vs. -7.6%), and juice (3.6%).

About the Data: The Univision study was fielded by Burke, Inc., and consisted of interviews of 1,250 US and foreign-born Hispanics, and 1,250 non-Hispanic adults who are patrons of quick service restaurants.

Source: http://www.marketingcharts.com

Most Online Consumers Say TV Ads Influence Purchase Decisions

TV ads influence a larger proportion of online consumers to purchase a product or service than a variety of other advertising media, finds ExactTarget  in an April 2012 report. 53% of respondents said a TV ad had influenced them to purchase a product or service in the past 12 months, putting TV ads far ahead of newspaper ads (32%) and magazine ads (30%). In fact, three times more respondents said they had been influenced by a TV ad than by a banner or other ad on a website (53% vs. 18%). Radio ads (16%) also influenced twice as many respondents as video ads on YouTube or billboard ads (both at 8%).

TV Ads Lose Influence Among Elderly Sets

Interestingly, despite Nielsen data showing that adults aged 65 and over watch the most TV, online consumers of this age are less likely to be influenced to make a purchase by an ad on TV than by an ad in a newspaper (45% vs. 47%). This pattern extends to 55-64-year-olds, too (40% vs. 46%).

TV influence is highest among the 15-17, 25-34, and 45-54 age groups, with 59% of each demo reporting being swayed to make a purchase on account of a TV commercial.

Video Ads Far More Influential Among Youth

Data from the “2012 Channel Preference Study” indicates that despite the overall low rate of influence posed by YouTube ads, online consumers aged 15-17 are more likely to be swayed by these ads (22%) than by website ads (19%), TV infomercials (16%), radio ads (12%), and billboard ads (9%), while 18-24-year-olds are also more likely to be influenced by them than radio and billboard ads (16% vs. 12% and 11%, respectively).

Direct Mail Beats Email Among Older Crowd

Looking at direct channels, the study finds that the proportion of online consumers who have ever made a purchase as a result of a marketing message received via email (66%) and direct mail (65%) is virtually equal. Among the more mature age groups, though, direct mail is the clear leader: those aged 65 and older are 31% more likely to have made a purchase based on direct mail than email (85% vs. 65), while those aged 55-64 are 10% more likely to have been influenced by direct mail (75% vs. 68%).

Interestingly, more than twice as many 18-24-year-old respondents said they had ever made a purchase as a result of a direct mail marketing message than a Facebook message (50% vs. 24%).

Other Findings:

• Teens (15-17) were slightly more likely to say they had made a purchase based on direct mail marketing than an email message (51% vs. 50%).
• Teens were also more likely to have been influenced to make a purchase by a magazine ad than by a Facebook message (37% vs. 24%).

About the Data: A total of 1,481 respondents completed the ExactTarget survey between January 27, 2012, and February 1, 2012. For data concerning consumers 15-17 years of age, an invitation was first sent to parents with teen-aged children living in the home, requesting permission for their child’s participation in the survey.

Source: marketingcharts.com