Wednesday, August 18, 2010

National Association of Women Business Owners - Los Angeles Features Patricia Gracia, Power Media Group, as Panelist

On Managing Crisis, Making Tough Decisions and Staying on Top

For Immediate Release

LOS ANGELES, Calif. / --- Latina business owner Patricia Gracia is the ideal professional to keynote any number of public forums, and in particular, a gathering of powerful women in business at an event hosted by the National Association of Women Business Owners (NAWBO) of Los Angeles and sponsored by Wells Fargo. She was invited to lead a Women of Influence discussion panel offering insight on how to manage crisis, make tough decisions and stay on top at the Gene Autry Museum in Los Angeles.

Attendees at the June 23 meeting ranged from those whose interests are tied to a desire to learn how other female business owners grew their business, to other small business owners who wished to gain specific strategies to apply to their own business, in a difficult economic environment.

A recognized figure in the Hispanic community, Gracia and her firm have been widely honored by industry, local and national organizations, for her company's growth, personal achievements, activity for clients and dedication to the community, with multiple awards. She attributes her success to those who work with and support her, and points out their contributions to her business' progress. A sharp professional who has overcome the toughest challenges and build strategic alliances, she represents the perfect complement of innovation and strength.

"Among the three women of real influence selected to lead this public forum of powerful and successful women, I am honored to represent the Latina community," stated Gracia.

Gracia was joined by accomplished business leaders:

Kay Matthews
Vice Chair/Managing Partner, Ernst & Young

Caroline Nahas
Managing Director, Korn Ferry International

Lisa Stevens
Regional President, Wells Fargo

When asked what are the rules for some of the toughest challenges you have faced as a business owner? Gracia stated, "There's nothing more valuable than good advice from women who have been there and back only to be at the top of their game."


MEDIA: To arrange for an interview with Patricia Gracia, call 661-505-1009 or e-mail patricia@powermediagroup.com.

About The National Association of Women Business Owners (http://www.nawbo.org/)

Founded in 1975, NAWBO is the unified voice of America's more than 10 million women-owned businesses - with over 7,000 members and 80 chapters strong - representing the fastest growing segment of the economy.

About Power Media Group Inc. (http://www.powermediagroup.com)

Advertising agency Power Media Group, led by Patricia Gracia and Tony Gracia, has achieved recognition from organizations such as the Latin Business Association (2008 Sol Award as Business of the Year), Addy Awards (2009 Excellence in Creativity for a TV ad in the General Market - Catalog Sales, three 2010 ADDY Awards), and San Fernando Valley Business Journal 50 Fastest Growing Private Companies of 2009. Patricia has been named United States SBA Minority Small Business Champion of the Year 2010.

CONTACT:
Patricia Gracia
Power Media Group
17960 Sierra Hwy
Santa Clarita, CA 91351
PHONE.
661-505-1009

KEYWORDS: Hispanic marketing, Latina agency, advertising agency, public relations, entrepreneurs, Latina business owners, Hispanic advertising agency, Latina business owner, Hispanic business, Women business owners

SOURCE: Power Media Group

National Latina Business Women Association 7th Annual Chapter Honoring Latinas in Business Award, Honors Patricia Gracia, Power Media Group

Patricia Gracia, president and founder of Power Media Group (PMG), was honored by the NLBWA for her accomplishments in Public Relations.

For Immediate Release

LOS ANGELES--- The National Latina Business Women Association, Los Angeles Chapter (NLBWA-LA) hosted its 7th Annual Honoring Latinas in Business Awards, which commend outstanding Latina businesswomen in the Los Angeles Metropolitan area. Women such as Patricia Gracia, Power Media Group Inc. president and founder are chosen who have demonstrated financial success and a commitment to the advancement of the Latino community. Gracia was honored by NLBWA-LA for her outstanding growth in Public Relations (PR).

Josefa Salinas, Morning Show News Anchor on Hot 92.3, hosted the awards which were presented on Thursday, June 03 at the L.A. Design Center/Cisco Brothers Corp. in Los Angeles.

Patricia Gracia, a Peruvian native came to the United States crossing the border at age 18, alone full of goals and dreams. She started her new American life in the San Fernando Valley and quickly mastered the English language. She began working for the Peninsula Hotel, a five-diamond and five-star hotel in Beverly Hills that sponsored her education at UCLA where she received a degree in public relations. After this education, coupled with a solid dozen years of experience in customer service via the hospitality industry, she formed the strong foundation to develop her own advertising and PR agency in 2OOl, with a tagline and philosophy that, "we love your business, as we love our baby."

Over 6,000,000 Latinas live and work in California today and represent 17 percent of California's total population (State of California, Department of Finance, July 2007). Latinas own an estimated 747,108 firms in the U.S., and companies generate revenues of nearly $62 billion as of 2008 (Center for Women's Business Research). More than one-third (34.9 percent) of all Hispanic businesses are owned by women, with Los Angeles leading the way.

"Latina-owned businesses continue to boom in Los Angeles, despite today's economic challenges, and historically they are big contributors to their communities," said Claudia Bodan-Acuna, president of NLBWA-LA.

About NLBWA-LA

National Latina Business Women Association, Los Angeles Chapter (NLBWA-LA), a 501(c) 3 non-profit, non-partisan organization was established in July of 2003 to meet the needs of the growing ranks of Latina entrepreneurs, executives and professionals from the greater Los Angeles area. The mission of NLBWA-LA is to encourage Latinas to develop their business and professional skills and to meet their career goals through education, business referrals and networking. Its vision is to create nationwide representation, visibility and business opportunities for Latinas in the business world and at the executive level. For more information about NLBWA-LA visit NLBWA-LA.org (http://www.nlbwa-la.org).

ABOUT POWER MEDIA GROUP

Power Media Group Inc. is an advertising and PR agency that specializes in creating all-inclusive Spanish language campaigns for high-profile clients seeking to capture a share of the trillion-dollar buying power of the booming Hispanic market, through printing, radio, TV, outdoors, PR, customer service, events and promotions. Visit PowerMediaGroup.com (http://www.powermediagroup.com) to learn more

CONTACT:
PATRICIA GRACIA
POWER MEDIA GROUP
17960 SIERRA HWY
SANTA CLARITA, CA 91351
PHONE. 661 505 1009

KEYWORDS: advertising agency, Spanish language marketing campaigns, booming Hispanic market, Latin Business Association Sol Awards 2008, women in business, latin women in business, hispanic women in business, latinas in business

SOURCE: Power Media Group

LA Business Journal 2010 Women Making A Difference Award Winner Received by Patricia Gracia, PMG, Founder & President

Title selected was chosen from 72 candidates for the Los Angeles Business Journal 18th Annual Women Making a Difference Award

Santa Clarita, Calif. (PRWEB) May 30, 2010 -- The culmination of nearly a decade of hard work has attracted growing widespread attention, particularly among long established names in media and industry, to Latina Patricia Gracia, founder and president of advertising agency Power Media Group (http://www.powermediagroup.com). The most recent public recognition of her efforts in the business community was lauded by the Los Angeles Business Journal, which awarded her at a ceremony on May 25 with its Women Making a Difference in the Los Angeles community award.

Rising Star of the Year PATRICIA GRACIA

Power Media Group, Inc. The United States Small Business Administration's Los Angeles District Office recently selected Patricia Gracia, founder and president of the advertising agency Power Media Group, as the Minority Small Business Champion of the year thanks to Patricia's commitment to support minority entrepreneurship through the creation of a business incubator in Santa Clarita. Gracia, who grew up in Peru, migrated to the United States by crossing the Mexican Border from Tijuana. At age 18, alone and full of goals and dreams, the Peruvian native started her new American life in the San Fernando Valley, and quickly mastered the English language. She began working for the Peninsula Hotel, a five-diamond and five-star hotel in Beverly Hills that sponsored her education at UCLA where she received a degree in public relations. After this education, coupled with a solid dozen years of experience in customer service via the hospitality industry, she formed the strong foundation to develop her own agency in

2OOl, with a tagline and philosophy that, "we love your business, as we love our baby." Now, not only has she led her agency, Power Media group, to many illustrious awards, she has also recently started the Power Woman Business Center as a way to give back to the community and help businesses weather the economic recession. In a space left vacantly a church not long ago, Gracia is developing the Center - a business incubator where ideas will be developed and nurtured to help struggling business women get a leg up in this economy. In addition to her well deserved new title as the LABJ's Rising Star of the Year, Gracia will also be honored during the National Small Business Week 2OIO awards ceremony and luncheon this summer

A reader-nominated event, the special supplement traditionally garners over 200 nominations each year. This year, Gracia was among 72 contestants in consideration for the prestigious award.

Gracia's story of rags-to-riches is different because it is the tale of a young Hispanic woman, just 18, who crossed the Mexican-American border at Tijuana, to pursue a dream. Challenges she overcame and sacrifices she made underscore achievements which led her to public recognition by her peers and government officials.

Although a petite lady, Gracia's reputation as a giant in the field of advertising has grown exponentially.

"I was drawn to the bright San Diego lights," stated Gracia, "I told myself that someday I would sit center of that energy, and draw on it to create my success and the future of others."

The Peruvian native settled into an American life in the San Fernando Valley. In just a year, she conquered the English language and started work at a five-diamond and five-star hotel in Beverly Hills; this experience impressed on her that the key to great customer service is in attending to the smallest of details. "I've always been driven to surpass my clients' expectations."

A public relations' degree at UCLA later - sponsored by the hotel, she landed an internship at an ad agency and, after just 40 hours of training, she took on a permanent, full-time position in charge of one of the most important accounts of the agency.

With a dozen years serving in hospitality behind her, Gracia was ready to open her own agency in 2001, with a tagline and philosophy around the focus of, "We love your business, as we love our baby."

Gracia has continued to empower herself through education and dedication to her career despite tragedies in her personal life. She has consistently renewed her goals and is now directing her focus to projecting the Hispanic woman as a woman of success. The Power Women Business Center established by her is expanding outreach to other Latina women who share a similar dream of owning their own business or starting a career.

"I've conquered those bright lights and had personal success, and I'm on my way to help others achieve their goals."

To learn more about the recognition and honors received by Power Media Group, and about the company's services, visit PowerMediaGroup.com (http://www.powermediagroup.com).

MEDIA: To arrange an interview with Patrica Gracia, call 661-505-1009.

HTML: http://www.eworldwire.com/view_release.php?id=none
PDF: http://www.eworldwire.com/view_release.php?id=none
ONLINE NEWSROOM: http://www.eworldwire.com/newsroom/306705.htm
NEWSROOM RSS FEED: http://newsroom.eworldwire.com/xml/newsrooms/306705.xml
LOGO: http://www.eworldwire.com/newsroom/306705.htm

CONTACT:
PATRICIA GRACIA
POWER MEDIA GROUP
17960 SIERRA HWY
SANTA CLARITA, CA 91351
PHONE.
661 505 1009
FAX. 661 430 5491
EMAIL: patricia@powermediagroup.com
http://www.powermediagroup.com

KEYWORDS: Latina, Latina business owner, Latina businessowner, Latina women in business, Latinas in business, Accomplished Latina, Accomplished Latina, Hispanic-owned business, Latina business award, Latina award, Latina achievement, Los Angeles Latina, powerful women in business, powerful Latina women in business, top women in business, top Latina women in business, most powerful women in business, most powerful Latinas in business, most powerful Hispanic women in business

SOURCE: Power Media Group

Monday, August 16, 2010

RSVP- This wed 8-18 !save your homes or buy a new home!!!



Wells Fargo Loss Mitigation, Wells Fargo Home Mortgage and LA Metro Community Development Group will present a “Leading the Way Home Presentation” to first time home buyers and person’s that might be facing foreclosure.Leading the Way Home: In collaboration with Wells Fargo Loss Mitigation and Wells Fargo Home Mortgage, LA Metro Community Development is convening this meeting which will include key stakeholders for a presentati...on of Leading the Way Home and a discussion of home retention issues. The meeting will be kicked off by Byron Reed, LA Metro Region Director for Community Development who will underscore the importance of Wells Fargo’s home retention efforts in the Los Angelesmarket. This meeting will be attended by broad range of stakeholders, including leading non-profit organizations addressing home retention issues in the Santa Clarita Valley area.See More


Monday, August 2, 2010

Young Latinos Communicate with Friends via Mobile

Young Latinos Communicate with Friends via Mobile

Published on July 29, 2010

Share

Young Latinos - that is, those ages 16-25 - make extensive use of mobile technology for socializing, per data from the Pew Hispanic Center.

Half of young Latinos say they text daily, while 45% say they talk daily with friends via a cell phone. That compares to 18% who say they talk to friends daily on a land line, and 10% who say they email their friends daily, according to the data.

Differences among Latinos

But mobile communication among Latinos differs by language: while 68% of English-dominant and 50% of bilingual young Latinos use text messaging daily, just 19% of Spanish-dominant young Latinos do the same. It also differs by nativity: 65% of native-borns say they communicate with their friends by text message daily, while just 26% of the foreign-born do so. 55% of native-borns talk daily by cell phone with their friends, compared to 29% of the foreign-born say they do the same.

Less Mobile Communication than Non-Latinos

Though text messaging and cell phone calls are the most widely used media of social communication among young Latinos, they use these platforms less extensively than their non-Latino counterparts. Among 16- and 17-year-olds, 49% of Hispanics text daily, compared with 64% of non-Hispanics, while 44% of Hispanics say talk daily on a cell phone, compared with 51% of non-Hispanics who say the same.

47 Million U.S. Hispanics

Hispanics are the nation’s largest and youngest minority ethnic group. In 2008, there were 46.9 million Hispanics in the U.S., representing 15.4% of the total U.S. population. Among young people, Hispanics represent an even larger share. Some 18%, or 7.5 million, of those ages 16 to 25 are Hispanic.

  Direct Response- Hispanic Advertising- Media Buy  Attention Business Owners! Are you hungry for more traffic, engagement and customers in ...