Are you aware of The Hispanic Potential Buying Power of 1.7 Trillion dollars?

"At an Estimated population of 70 million by 2020”- Census , your advertisement Campaign should be in the Hispanic Market

There are a few things about the Hispanic market that you should know to make the right decision for your brand, and below are the 10 Top reasons why YOU must advertise your business in the Hispanic market:  

Ø A booming population is good for real estate business; with a population of 58 million in 2016, the Latino population in the United States has been the principal driver of United States demographic growth. They account for almost half of national population growth since 2000, comprising over 17% of the population.

Ø Status of the Hispanic Population; Hispanic people hold the title of the largest minority in the United States with only Mexico boasting a larger Hispanic population than the United States.

Ø Knowing the State to target is important; California as a state has the largest Hispanic population holding an estimated 15 million Hispanic, this is followed by Texas then we have Florida. These three states alone cover 55 percent of the Latino population.

Ø Just how many people are we talking about here; the following states are where more than an estimated 30% of the population is Hispanic: we have Arizona, 30.5%; California, 38.6%; New Mexico, 47.8%; and Texas, 38.6%.

Ø Know your customer preferences; according to Forbes, 56% of Spanish-speaking Hispanics specified that their loyalty is afforded more to companies that have Spanish advertisement, which emphasize the importance of brands to relate with Hispanics in their own language Spanish.

Ø The projections favor your business; by 2020 the Hispanic population is expected to reach 70million and by 2050 one in four Americans will be Hispanic.

Ø The consumption pattern; 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to the radio, read Spanish language newspapers and other media outdoors.

Ø Cultural background; Hispanics share a strong commitment to family, religion, and heritage

Ø Online content Interaction; 78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet, compared with 32% of Spanish-dominant Hispanic adults.

Ø Go Digital; Hispanic spend close to 10.5 hours on their smartphones that is two hours more per week than the overall average of 8.4 hours when using the Internet.
Contact Us: Patricia Lara Ladd Facebook Twitter 
Media And Marketing Consultant
Power Media and Associates
"You Have The Vision, We Add The Power"
www.powermediaandassociates.com
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