Catchy Headlines The Biggest Draw For News Article Readers!

Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article, according to new research released in September. Harris Interactive asked more than 2,000 adults what factors would make them more likely to read an article, with a catchy headline (54%) coming out on top, beating an interesting picture with the article (44%) and interesting data or research which supports the article (43%).
There was some variety in the responses by age and gender. For example, while those top 3 factors maintained their order among Echo Boomers (18-35), Gen Xers (36-47), and Baby Boomers (48-66), interesting supporting data or research took top billing among Matures (67+), ahead of catchy headlines and interesting pictures (55% vs. 52% for each of the latter).
Looking at the gender breakdown, catchy headlines are more likely to lure women than men (58% vs. 50%), while interesting data or research proves more appealing to men (47% vs. 40%), and in fact is more likely to draw men than an interesting picture (43%).

Infographics More Appealing to News Junkies

Despite the proliferation of infographics, overall, just 28% of the adults surveyed said that an interesting infographic would make them more likely to read an article, with this result relatively consistent across age and gender.
There was more variety in response when segmenting by news interest. Self-described news “junkies” – for whom news is a favorite leisure time activity – are far more likely than the average to say that an interesting infographic will pique their interest in an article (40% vs. 28%). By comparison, infographics appeal to 29% of people who have a moderate interest in the news, and just 17% who aren’t interested in the news.
News junkies are also more likely than the average to be influenced by the author of the article and interesting data or research supporting the article. Somewhat surprisingly given their affinity for infographics, they are far less likely than average to be drawn to an article by an interesting accompanying picture.
News junkies account for 13% of the survey sample. Another 69% like to keep up with the news, but say it’s just one of many ways that they spend their leisure time. The remaining 18% are not really interested in the news, preferring to spend their leisure time with other activities.

TV Still the Preferred Source of News

TV still rules as the top way for Americans to get the news, according to the study. Half of the respondents (including 59% of Baby Boomers and 60% of Matures) said that TV was their preferred medium, and TV also took top billing among news junkies (47%).
Even so, online channels are also strong, taking the top spot among Echo Boomers over TV (55% vs. 34%). In fact, among those Echo Boomers, more said they preferred to get their news on a mobile device than in print (7% vs. 5%).
A study released in September by the Pew Research Center for the People & the Press found that 55% of respondents got their news “yesterday” from watching TV, while online/mobile news (39%) beat out radio (33%) and the newspaper (29%).

Other Findings:

• According to the Harris Interactive survey, males are far more likely to be news junkies than females (17% vs. 9%).
• Asked to best describe how they typically read the news, whether online or in print, a plurality of respondents (34%) said they normally just read the headlines, but maybe 1 or 2 stories in full. One-quarter said they skim the full article.

About the Data: This Harris Poll was conducted online within the United States between August 13 and 20, 2012 among 2,307 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

Mobile Media Consumption Varies by Income Level!

Among smartphone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified, finds Nielsen [download page] in a September 2012 report. For example, some 54% of wealthier (household incomes – or HHI – greater than $100k) smartphone owners accessed the mobile internet in Q4 2011, compared to 44% of those with HHI between $30k and $100k, and 40% of those with HHI under $30k.
A similarly broad gap exists in mobile application usage. While 42% of wealthier smartphone owners used mobile apps, only 32% of middle-income and 26% of lower-income Americans did the same. The same descending pattern was true for use of location-based services (35%, 25%, and 20% respectively) and mobile shopping (20%, 15%, and 11%).
Income appears to have less impact on mobile video and TV consumption (16% vs. 14% vs. 12%) patterns, at least on a percentage point basis, though relatively speaking, the gap in usage between the lower- and higher-income households is still 33%. On a relative basis, the gap in use is narrowest for mobile social networking (36% vs. 34% vs. 32%).
This discrepancy may be due to the higher-income group have greater access to more sophisticated smartphones, or having less concerns about data usage and costs.

Smartphone, Tablet Penetration Rises Alongside Income Levels

Details from “The Economic Divide: How Consumer Behavior Differs Across the Economic Spectrum” indicate that (somewhat unsurprisingly) higher-income Americans are more likely to own a smartphone (59%) than the middle-income (45%) and lower-income (35%) brackets.
The income divide is even more pronounced in tablet ownership. The penetration rate is almost 8 times higher among upper-income households than lower-income households (31% vs. 4%), and is roughly 2.5 times higher than middle-income households (12%).

Lower-Income Consumers Spend More Time Online

The report finds that the average US consumer spends 24 hours 51 minutes online per month, but lower-income consumers spend 30 hours and 8 minutes online, compared to 23 hours and 24 minutes for upper-income consumers. Medium-income consumers are about average at 24 hours and 27 minutes.
Video streaming patterns may contribute to these figures. Lower-income consumers view 6 hours 38 minutes per month, compared to 3 hours and 36 minutes per month for higher-income consumers. Also true, Facebook use descends as income rises (9 hours 5 minutes per month in lower-income households vs. 5 hours 16 minutes for upper income), as does Netflix use (16 hours 24 minutes vs. 7 hours 1 minute).
While higher-income Americans might be spending less time online than their lower-income counterparts, it appears their internet consumption is trending up. According to Ipsos MediaCT’s recent “Mendelsohn Affluent Survey,” internet consumption by affluents is up by 14% this year over 2011, with particular growth seen in social networking, shopping and entertainment sites. It bears noting that the Ipsos study found much higher average internet use than did Nielsen. In fact, the Ipsos report indicates that affluent consumers spend 37.4 hours per week online; more hours in a week than Nielsen found for a month.
About The Data: The mobile media data is based on Nielsen’s Q4 2011 Mobile Insights, the tablet data on Nielsen NPower May 2012, and the online consumption figures on data from Nielsen Online Custom, 4Q2011, NetView, VideoCensus.
The Ipsos study was fielded beginning in March, and received 13,794 eligible responses before the July 13 deadline. The results were weighted to demographic targets from the US Census to ensure representativeness.

Frequency of Posts, Unwanted Contact Discourage Brand Likes On Facebook!

Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%), finds Lab42 in September 2012 survey results. Clutter was also the culprit for unliking brands: among the 73% who have done so, brands posting too frequently was the top reason why. March 2012 survey results from Chadwick Martin Bailey (CMB) and Constanct Contact similarly found that over-communication was a leading turnoff for Facebook likers.

Deals Drive Likes More Than Loyalty

Overall, the Lab42 study finds that 87% of the social media users surveyed like brands on Facebook. When asked their biggest motivator for doing so, these respondents cited promotions and discounts most often (34%), followed by free giveaways (21%). Loyalty and brand trust were cited by 14% and 11% respectively. 77% of respondents who liked brands reported having saved money as a result of their likes.
Still, 46% have liked a brand from which they had no intention of buying. Asked why, 52% of this segment reported having liked the brand for a free item, while 46% said they couldn’t afford the products, and 24% that they liked the brand to help out a friend.
Even so, most social media users appear to truly wish to connect with brands via Facebook. Of those who like brands, 82% believe that Facebook is a good place to interact with those brands. 3 in 4 feel more connected to the brand on Facebook, and 35% feel that the brands listen to them on Facebook. This preference for engagement on Facebook is supported by June results from an Allstate/National Journal survey, which found that 64% of social media users want to see an increase in companies using social media to respond to customer questions and complaints.

Embarrassment Discourages Likes

The Lab42 survey also finds that some product categories discourage likes. 22% of respondents reported having been too embarrassed to like a certain brand, most often in the categories of adult novelties, weight loss products and health and wellness products.
The results reveal that the leading ways by which brands can get non-likers to like them on Facebook are through more giveaways; posting less often; and letting consumers hide the fact that they like the brand.
But, brands may see little value from that engagement, particularly from young social network users. April 2012 survey results from a group of professors showed that almost 7 in 10 Millennials who like a brand on Facebook rarely or ever return to the page, while a February 2012 report from Ehrenberg-Bass Institute revealed that just 1% of Facebook users who like big brands such as Procter & Gamble or Coca-Cola actually engage with those brands.

What do you think? Any opinions on on this article?

Power Woman Business Center Aims to Create Jobs

Power Woman Business Center's 501 C3 Gets Recognized by the IRS: Aims to Create Jobs, Provide Innovative Business Concepts, Small Business Loans and Business Training In Santa Clarita, CA
"One of the innovative business models initiated by PWBC is “Business in a Box,” which is located in the city of Santa Clarita and provides office space, conference rooms, phone, internet access and printer/copier availability. 

                                                                Patricia Gracia-  Founder 


Patricia Gracia is the president and founder of PWBC. She says, "We are honestly blown away that our 501c3 status happened so quickly." She believes in the importance of new business start-ups to assist volatile economy of United States and creates enough jobs to successfully recover from the recent recession.

For More Information visit: www.PowerWomanBC.org or call 1-800-989-5315

Power Media Group Recognized for Growth Even in a Difficult Economy

Power Media Group Recognized for Growth Even in a Difficult Economy: Power Media Group, a public relations and advertising agency based in Santa Clarita is becoming known as the agency with the can-do spirit. This agency is not just another Hispanic advertising agency; it’s a force for growth in a difficult economy.

Global Marketing Budgets Still Contracting!!

Marketing budgets continue to be squeezed around the world, details the [pdf] September Warc Global Marketing Index (GMI). The budget component of the index stands at 48 this month, up from 46.1 last month, but continuing a 4-month run below the threshold score of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) Marketers in the Americas are the only to record positive growth, with a score of 53.5, stable from August. Asia-Pacific showed some improvement, up 3.1 points to a score of 49.1, as did Europe, up 3.9 points to 44.8. Still, budgets in both regions remain below the threshold level and are therefore still declining.
Over the past year, the global marketing budget index score has been in positive territory for only 3 months.

Digital Budgets Continue to Outshine Traditional Media

Continuing a pattern observed by the index for several months, marketing budgets devoted to online (including and excluding mobile) channels continue to increase, while traditional media budgets remain on the decline.
Digital ads, excluding mobile, posted a score of 74 in September, the highest of the various channels measured, although this was down slightly from 74.4 the previous month. (For more on online ad spending growth in the US, see here.) Mobile ad spending was next with a score of 67.2, although that also represented a month-over-month decline, of 2 points.
With regards to traditional media, TV posted an index score of 47.2, indicating contracting budgets, but an improvement over August’s 46.2. (A detailed examination of TV advertising spending in the US can be found in the following article: Data Dive: US TV Ad Spend and Influence.)
Out-of-home and radio also had scores below the threshold, with press having easily the lowest score, of 35.3.

Overall Marketing Optimism Tilts Positive

Contrary to the overall decline in marketing budgets, the other components of the headline GMI were in positive territory in September. Trading conditions saw a small increase from 54.4 in August to 54.7, while staffing levels fell slightly from 56.6 to 56.1, though remaining positive.
These results helped improve the headline GMI index up to 52.9 in September, its highest point since May (55.3). All regions improved, led by the Americas, up from 57.7 in August to 59.6, almost at the 60-point threshold considered by Warc to indicate a rapidly improving environment.
After 4 consecutive months of declining scores, the headline GMI for the Asia-Pacific region rebounded to 53.8. And in Europe, the headline GMI crossed the 50-point threshold (50.2) for the first time since May.
About the Data: Warc’s global panel (1,225 members) consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry. The panel has been carefully selected to reflect trends in the three main global regions: Americas, Asia Pacific and Europe.
Data collection period: 3-14 September 2012. The Global Marketing Index results are calculated by taking the percentage of respondents that report that the activity has risen (“Increasing”) and adding it to one-half of the percentage that report the activity has not changed (“Unchanged”). Using half of the “Unchanged” percentage effectively measures the bias toward a positive (above 50 points) or negative (below 50 points) index. As an example of calculating a diffusion index, if the response is 40% “Increasing,” 40% “Unchanged,” and 20% “Reducing,” the Diffusion Index would be 60 points (40% + [0.50 x 40%]). A value of 50 indicates “no change” from the previous month.

Display Media Buyers Favor Combined Contextual and Audience Targeting!

94% of display media buying respondents to a Google and Forrester Consulting survey released in September 2012 currently combine contextual (i.e. targeting based on contextual category or contextual adjacency) and audience targeting. The primary reasons these respondents give for doing so are higher performance and greater accuracy than using one type of targeting alone. For example, among respondents who have a branding goal for their display efforts, 45% say that the primary reason they combine contextual and audience targeting is for higher performance, while 43% say the primary reason is for greater accuracy. Generally, the more that display media buyers spend, the more they see higher performance as the chief benefit of this combined targeting, and the less they cite accuracy as the primary reason for doing so.
Cost is the main drawback to combining contextual and audience targeting: of those who do so, 58% cited some cost element as the largest negative factor to doing so.

Contextual Targeting Most Popular

Asked what kind of online display targeting their organization uses (or agency uses for them), most respondents pointed to content or contextual (82%) targeting, with behavioral (71%), demographic (69%), geographic (66%), and search retargeting (65%) also popular. Roughly 3 in 5 also use site retargeting.
A ValueClick survey of online advertisers (not limited to display media buyers) from March found them indicating the most important types of targeting for their campaigns to be audience based (61%), demographic (59%), contextual (57%), and retargeting (55%).

Bright Future Seen for Audience Targeting

Details from Google’s “Display Media Buyers Value Audience in Content” indicate that 77% of the respondents believe that audience targeting will become a part of all campaigns in the future for display buying. Only 15% somewhat (10%) or strongly (5%) agree that audience is targeting is completely overhyped and not important, compared to 65% who somewhat (27%) or strongly (38%) disagree.
About the Data: The Google study was conducted in July 2012 by Forrester Consulting. The survey was conducted among 150 interactive marketers with display purview.

Power Media Group: The Company by Hispanics for the Hispanics!!

 

Powermediagroup.com is a big name in the advertising and public relations market. The agency has a long story of success and a sound history. The Hispanic market in the United States of America knows power media group and also accepts its expertise and excellence in its respective fields of advertising and public relations.

Santa Clarita, CA -- (SBWIRE) -- 09/20/2012 -- The motto of the public relation agency: “we love your business as we love our baby”, says it all. The company and its multi talented employees take as much interest in your business as you do. The objective of power media group is to help the enthusiastic entrepreneurs with their business initialization. The company bridges the gap between the Latino community and its business community clients. The motivated workers of the team power media group also arranges business and marketing campaigns that help their clients in many different ways such as improving the business’ image and strengthening the business relations among different business partners.

For the new clients of www.powermediagroup.com it is announced that power media group has successfully attained certification from certification and Registration Corporation of United States of America. The certificates have been attained for these areas: SBA, ORCA, CCR and D&B. not only this but also the list of company’s awards and winnings are the additional evidences of company’s long term hard work and dedication.

In 2008, the company won Latin Business Association Sol Award. In 2009, agency received ADDY award in the nominated category of creative TV spot. in 2010 power media group stood as the small business champion of SBA minority. Additionally it got nominated in the categories of radio, logo and website and won all the respective awards. The power media group is also proud to be regarded as among the top 50 fastest growing companies.

The mission of power media group of agencies is to serve the clients with the best mix of expertise and customer relations. They do not exist just to satisfy the customer needs but also to delight them. The company has gradually adapted to the changing technology needs to remain a step ahead from its competitors. This is an admitted fact that power media group is not just another marketing and public relations agency but also a motivator and a care taker.

The team of PMG excels in best marketing strategies and techniques that can take a clients’ brand to the heights of success and popularity. Because of years of experience the company is known to be the master of Hispanic consumer market. Businesses targeting Hispanic consumers’ market shall go to no other place than Power media group.

The inspiration of the company is the love of mankind for little babies. As its motto states that the company loves the clients’ business as we love our kids. The company is owned by Hispanics and works for Hispanics. Thus the goal of the company is also to study and implement the best business and marketing strategies to the Hispanic market.

For more information on Power media group log on to www.powermediagroup.com/.

Immediate Employment - Empleo Inmediato (San Luis Oblispo)

Delivering phone books. Make Xtra money.
Great pay and flexible hours. Must have:
-Drivers License
-Auto Insurance
-Own Transportation
Call Now! 1-888-470-0511

www.deliveryofphonebooks.com

Entragando guias de telefono. Has dinero Xtra!
Con horas flexibles y buen salario. Requisitos:
-Licencia de manejar
-seguro de auto
-transporte propio
Llama ya! 1-888-470-0511

• Location: San Luis Oblispo
• Compensation: Call for more info. 1-888-470-0511
• This is a part-time job.
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Immediate Employment - Empleo Inmediato (palo alto)

Delivering phone books. Make Xtra money.
Great pay and flexible hours. Must have:
-Drivers License
-Auto Insurance
-Own Transportation
Call Now! 1-888-589-7181

www.deliveryofphonebooks.com

Entragando guias de telefono. Has dinero Xtra!
Con horas flexibles y buen salario. Requisitos:
-Licencia de manejar
-seguro de auto
-transporte propio
Llama ya! 1-888-589-7181

• Compensation: Call for more info. 1-888-589-7181
• This is a part-time job.
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Email Marketers Looking to Increase Use of Analytics, Integrate Social Channels!

Email marketers are focusing on greater use of analytics in order to optimize their communications, with 37% naming this a top 5 priority for improving their email programs this year, according to [download page] a Return Path report released in September 2012, conducted by The Relevancy Group. 37% also said the same about integrating their email marketing into social channels and converting social fans and followers. Other priorities include improving email inbox delivery and placement of messages, improving transactional email messaging capabilities, improving segmentation and targeting, and increasing relevancy with dynamic email content (each at 35%).
A March 2012 report from Econsultancy and Adestra found that only 9% of company marketers surveyed believed that their company’s email activity and social media marketing were well integrated.

Optimization, Analysis Present Challenges

Marketers’ focus on analytics makes sense given that they are finding challenges in optimizing their email marketing. 26% of respondents to the Return Path survey said that knowing how to optimize their marketing was a top 10 email marketing challenge, while 24% cited campaign results analysis as a top 10 challenge. Other challenges cited included creative content development (21%), managing frequency across all channels (20%), list turnover (churning subscribers – 20%), and benchmarking email performance to peers (20%).
19% said that the lack of a demonstrated email ROI was a top-10 challenge.

Staffing Holding Back Measurement and Analysis

Return Path’s “The Email Marketing Measurement Imperative” finds that 1 in 5 respondents say that lacking the staff to dedicate to intelligence is a real paint point inhibiting their email marketing measurement and analysis. Another 47% described this as somewhat challenging.
Similarly, budgets are keeping marketers from making email measurement and analysis a priority: 19% describe budget limitations as a pain point, and an additional 47% say it is somewhat challenging.
Interestingly, many respondents said that they are focused on social media marketing because their email ROI is solid, with 10% saying this is a real pain point holding back email marketing analysis, and a further 55% saying this is somewhat challenging their focus on email metrics. A February 2012 report from Econsultancy and the Email Experience Council revealed that three-quarters of US organizations believe that competition with social media for recipients’ time and attention is either “very challenging” or “somewhat challenging” to their future success in email.
About the Data: The Return Path report describes the following methodology:
“The survey was conducted in August 2012 by The Relevancy Group using an online panel of marketing executives. Survey respondents were qualified based on their knowledge of and participation in their organizations’ email marketing efforts. The survey screened out executives who were unfamiliar with their organizations’ email marketing efforts as well as organizations with fewer than 10,000 customer records. The data set features a balance of business-to-consumer and business-to-business senders. The survey included randomization and skip ordering to ensure that the results and answers were normalized. The survey also focused on respondents in the retail, travel, financial services and the media/publishing industries. Quotas were used to ensure that there were at least 35 or more respondents in each of these industries. The balance of the respondents included a random collection of other industries. This survey and panel comply with ESOMAR codes and guidelines. Panels are recruited by email and online marketing with over 300 diverse online affiliate partners and targeted website advertising. The Relevancy Group employs a “by-invitation-only” recruitment methodology to invite pre-validated individuals to participate in these panels.”

 http://www.marketingcharts.com/

Hispanic Fact of The Day!

There were $350.7 billion in receipts generated by Hispanic-owned businesses in 2007, up 58% from 2002.

Source: Impre Media

 Source: U.S. Census Bureau, August 2012.

www.PowerMediaGroup.com

Hispanic Fact of The Day!

23.7% of businesses in New Mexico in 2007 were Hispanic-owned, which lead all states. Florida (22.4%) and Texas (20.7%) were runner-up.

Source: Impre Media

 Source: U.S. Census Bureau, August 2012

www.PowerMediaGroup.com

Hispanic Fact of The Day!

A New College Football Player to Cheer On Bronze Star and Purple Heart recipient Daniel Rodriguez makes 1st college catch for No.12 Clemson in their 52-27 victory over Ball State on Saturday. Human interest stories will help spur interest in individuals, teams and the game itself. 36% of Hispanic adult men are very/somewhat interested in college football. That compares to 52% of non-Hispanic adult men according to the latest Scarborough data from the nation’s 77 largest DMAs.

Source: Impre Media

Source: U.S. Census Bureau, August 2012.

www.PowerMediaGroup.com

Hispanic Fact of The Day!

There were 2.3 million Hispanic-owned businesses in 2007, up 43.6% from 2002.

Source:  U.S. Census Bureau, August 2012.

Source: Impre Media

www.PowerMediaGroup.com

Hispanic Fact of The Day!

There were 25 states in the U.S. in which Hispanics were the largest minority group: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Kansas, Maine, Massachusetts, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oklahoma, Oregon, Rhode Island, Texas, Utah, Vermont, Washington and Wyoming

Source: Impre Media

Source:  U.S. Census Bureau, August 2012.

www.PowerMediaGroup.com

Hispanic Fact of The Day!

23.7% of businesses in New Mexico in 2007 were Hispanic-owned, which lead all states. Florida (22.4%) and Texas (20.7%) were runner-up.

Source: Impre Media

 Source: U.S. Census Bureau, August 2012

www.PowerMediaGroup.com

Hispanic Fact of The Day!

There were $350.7 billion in receipts generated by Hispanic-owned businesses in 2007, up 58% from 2002.

Source: Impre Media

 Source: U.S. Census Bureau, August 2012.

www.PowerMediaGroup.com

Hispanic Fact of The Day!

A New College Football Player to Cheer On Bronze Star and Purple Heart recipient Daniel Rodriguez makes 1st college catch for No.12 Clemson in their 52-27 victory over Ball State on Saturday. Human interest stories will help spur interest in individuals, teams and the game itself. 36% of Hispanic adult men are very/somewhat interested in college football. That compares to 52% of non-Hispanic adult men according to the latest Scarborough data from the nation’s 77 largest DMAs.

Source: Impre Media

Source: U.S. Census Bureau, August 2012.

www.PowerMediaGroup.com

Hispanic fact of The Day!

There were 2.3 million Hispanic-owned businesses in 2007, up 43.6% from 2002.

Source:  U.S. Census Bureau, August 2012.

Source: Impre Media

www.PowerMediaGroup.com

Hispanic Fact of The Day!!

There were 25 states in the U.S. in which Hispanics were the largest minority group: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Kansas, Maine, Massachusetts, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oklahoma, Oregon, Rhode Island, Texas, Utah, Vermont, Washington and Wyoming

Source: Impre Media

Source:  U.S. Census Bureau, August 2012.

www.PowerMediaGroup.com

Power Media Group Anuncia Recientes Certificados y Registros Gubernamentales

Power Media Group Anuncia Recientes Certificados y Registros Gubernamentales

Santa Clarita, CA -- /TusMedios/ -- 12/09/2012 -- Power Media Group, una agencia de publicidad y relaciones públicas radicada en Santa Clarita, recientemente obtuvo cuatro certificados y registros del gobierno de los Estados Unidos que colocan a la firma para competir con éxito en pos de numerosos contratos gubernamentales.
El proceso de aplicación para estos registros y certificados puede ser a vec

es pesado y consumir mucho tiempo, pero el equipo de fundadores de Power Media, Tony y Patricia Gracia, trabajaron sin descanso e inexorablemente hasta conseguir las designaciones tan pronto como fuese posible. De acuerdo a la pareja: “El valor real de estar certificados por el gobierno es que permite a la compañía recibir grandes contratos gubernamentales, aumentando de forma considerable la presencia de la compañía y la ventaja competitiva en la industria del marketing.”

Para continuar ...............: http://www.tusmedios.es/index.php?news=40911

Power Woman Invites You To Listen To Patricia Gracia & Bill Miranda Interview With Council Woman Marsha Mclean

Power Woman Business Center ( Non-Profit 501 C3) Invites you to Listen to:

 

Patricia Gracia and Bill Miranda host an array of guests from the local community up to both private and Government institutions bringing information to small business owners.

INTERVIEW WITH COUNCILWOMAN MARSHA MCLEAN:

http://www.youtube.com/watch?v=8bNOIbRQMQk&list=UUGEgYoHscO8ZKcaG_BmfEoA&index=6&feature=plcp

Segment #1-Radio Show KHTS 1220 AM- Interview with Santa Clarita City Hall Council member Marsha McLean Talking about all the resources available for Small Business Owners!!! with Bill Miranda and Patricia Gracia

More Segments! Accounting Tips, Homes protection Program ( Non-Profit) , Sales Techniques, and All tools to start and conduct your business!

Come Celebrate Hispanic Heritage Month & Attend Miss Pequeña and Miss Teenage Latina Beauty Pageant Contestant Debut!!

COME CELEBRATE HISPANIC HERITAGE MONTH & ATTEND MISS PEQUEÑA AND MISS TEENAGE LATINA BEAUTY PAGEANT CONTESTANT DEBUT!!

Hosted by nonprofit ACUDE and nonprofit 501C3 Power Woman Business Center, this Latin cultural event will debut each contestant as a representative of their native country, along with booths exhibiting food and distinctive culture from various Latin American countries such as Mexico, Guatemala, Costa Rica, Puerto Rico, to name a few!! Both organizations emphasize the importance of Latin American culture and establish that to be a winner, each contestant must display extensive knowledge and pride of their roots and fluency in the Spanish language.

Who:        Nonprofit ACUDE & nonprofit 501C3 PWBC

What:      Beauty pageant contestant debut and live entertainment!!

When:     Sunday, September 30, 2012 from 11 a.m. to 4 p.m.

Where:    Church of Scientology Community Center
                   8039 S. Vermont Avenue
                   Los Angeles, CA 90044

Info:         To buy tickets ($20), contact Patricia at patricia@powerwomanbc.com
                   or call at 661-505-1001.

*****PLEASE VOTE FRIENDS*****


FRIENDS PLEASE VOTE for my daughter VANESSA GRACIA!!!- (3rd girl with Blue Dress)For Miss Pequeña Latina!!! EASY Just click on the STAR next to her name- your vote is GREATLY APPRECIATED:)

http://missteenagerlatina.com/vota

Power Woman Business Center Announces Its Valuable "Homes Protection Program"

Power Woman Business Center Announces Its Valuable "Homes Protection Program": The Power Woman Business Center of Santa Clarita recently announced an innovative new plan to help people stay in their homes. Under the plan homeowners may qualify for a second chance to buy back their homes at real market value.

For more information contact Patricia Gracia
Patricia@PowerWomanBC.com

Visit Web site:
www.PowerWomanBC.com

Power Media Group – Not Just Another Hispanic Advertising Agency!

Hispanic-owned Power Media Group (PMG) is a public relations and advertising agency specializing in creating and implementing all-inclusive Spanish language campaigns that help businesses build lasting relationships with the Latino community. In August 2012, PMG received U.S. Government Registrations & Certifications in four different categories (SBA, D&B, CCR, and ORCA) that will advance the company’s growth into the expanding bilingual business world. In addition to traditional campaigns, PMG utilizes innovative grassroots media campaigns that are designed to reach out to the booming Hispanic population that contributes more than $1 trillion to the U.S. economy annually.

The agency has won multiple awards and recognitions for its work including 2010 and 2011 ADDY Awards for Excellence in the Website Design and Local Radio categories. Also, in 2010, PMG won the United States Small Business Administration Minority Small Business Champion of the Year Award. The company’s clients include Universal Music Latin and Creativa Interiors Primor. To further strengthen its commitment to the multicultural market, in 2011 principals Patricia and Tony Gracia launched the Power Woman Business Center, a non-profit 501 c3 business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.

STORY OF SUCCESS:

                 

Client: Creative Interiors “Primor”

Industry: Direct selling- Catalog Sales

Market: Hispanic

http://www.powermediagroup.com/pdf/Creativa%20Interior-Primor%20Case%20Study.pdf

MEDIA: TV INTERVIEWS

TELEMUNDO: Interview Al Rojo Vivo: http://www.youtube.com/watch?v=XWFIaXHOhYc

UNIVISION: Reportaje “Mujeres Sobresalientes” : http://www.youtube.com/watch?v=JzLVICwBzQs

COMPANY AWARDS:

These awards achievements are accorded in recognition and appreciation for exemplary commitment to the Latino business community through PMG’s leadership and service.

• Power Media Group: San Fernando Valley’s Largest Advertising and Public Relations Agencies-San Fernando Valley Business Journal -July 2012.
• Power Media Group- Patricia Gracia: Top Woman -Owned Business, as feature in San Fernando Valley Business Journal – 2012.
• White House Business Council and U.S. Small Business Administration Invited Patricia Gracia to a Round Table Discussion for the White House Urban Economic Forum   http://markets.financialcontent.com/stocks/news/read?GUID=21017021
• Patricia Gracia, Awarded and Panelist at the Edward Air Force AFFTC & NASA Women’s History Month Event http://www.edwards.af.mil/news/story.asp?id=123249164
• Power Media Group, Inc-United States SBA Minority Small Business Champion of the Year 2010 http://www.sba.gov/content/us-small-business-administration-and-los-angeles-area-chamber-commerce-honor-small-business-accelerating-economic-recove
• Patricia Gracia, Winner of the 2010 Los Angeles Business Journal “Woman Making a Difference Award in the Rising Star,” category
• Patricia Gracia honored by the NLBWA 7th Latina in Business Award 2010 for her accomplishment in Public Relations
• Power Media Group named among the 50 Fastest Growing Private Companies of 2009 by the San Fernando Valley Business Journalhttp://www.powermediagroup.com/awards.html
• Patricia Gracia, Winner of La Opinion Newspaper 2009 Distinguished Woman in the category of Business and Technology
• Power Media Group, Winner Latin Business Association 2008 Sol  Award as Business of the Year http://www.powermediagroup.com/what.html
• July 2008-SBA qualification, for a real estate loan -acquisition of an 11,000 square-foot commercial building, a new home for clients and
  customers http://www.powermediagroup.com/pmg_opening.html
• Commended by Los Angeles County Board Supervisor Mike Antonovich  and U.S.Congressman  Howard “Buck” McKeon – 25^th District of California, among  othershttp://www.powermediagroup.com/recognitions.html