Tablets Influence News Consumption

About one in 10 (11%) of US adults now own a tablet computer of some kind, with about half (53%) of tablet owners getting news on their tablet every day,  according to survey results released in October 2011 by the Pew Research Center Project for Excellence in Journalism and The Economist Group. Almost eight in 10 (77%) tablet owners use their tablet every day, spending an average of about 90 minutes on them.

News among Top Tablet Activities

Consuming news (everything from the latest headlines to in-depth articles and commentary) ranks as one of the most popular activities on the tablet, about as popular as sending and receiving email (54% email daily on their tablet), and more popular than social networking (39%), gaming (30%), reading books (17%) or watching movies and videos (13%). The only activity that people said they were more likely to do on their tablet computer daily is browse the web generally (67%).

The survey also finds that three in 10 tablet news users (defined for this study as the 77% of all tablet users who get news at least weekly) say they now spend more time getting news than they did before they had their tablet. Just 4% say they spend less time while two-thirds (65%) spend about the same amount of time.

In addition, one-third (33%) of tablet news users say they are turning to new sources for news on their tablet, sources they had not turned to on other platforms such as television or their desktop computer. And more than four in 10 (42%) say they regularly read in-depth news articles and analysis on their tablet.

Tablet news users also say they now prefer their new devices over traditional computers, print publications or television as a way both to get quick news headlines and to read long-form pieces.

Tablet News Revenue Potential May Be Limited

At this point just 14% of tablet news users have paid directly to access news on their tablet. Another 23% get digital access of some kind through a print newspaper or magazine subscription. Of those who haven’t paid directly, just 21% say they would be willing to spend $5 per month if that were the only way to access their favorite source on the tablet. And of those who have news apps, fully 83% say that being free or low cost was a major factor in their decision about what to download.

Desktop Beats Apps for Tablet News

The study reveals that, so far, while about two-thirds of tablet news users have a news app on their tablet, the browser, carried over from the desktop experience, is still the more popular means of consuming news. A plurality of tablet news users (40%) say they get their news mainly through a web browser. Another 31% use news apps and the browser equally, while fewer, 21%, get their news primarily through apps.

Branding Important for Tablet News

Liking the news organization is a major factor for 84% of those who have apps. In addition, among both app and browser respondents surveyed about their behavior over the last seven days, the most common way by far to get news headlines was by going directly to a news organization’s content. Fully 90% of app users went directly to the app of a specific news organization, compared with 36% that went to some sort of aggregator app like Pulse. And, 81% of those who went through their browser accessed news headlines via a direct news website, compared with 68% who went through a search engine and about a third (35%) that went through a social network.

Starch: Tablet Ads Beat E-reader Ads

Magazine ads viewed on tablet computers are more effective than magazine ads viewed on e-readers in garnering consumer attention and engagement,  according to data collected by Starch Advertising Research from May-July 2011. Starch data reveals that, on average, 55% of consumers who read a magazine on a tablet “noted,” meaning they saw or read a magazine ad on their device.

In comparison, 41% of e-reader magazine app users noted an ad. This means tablet readers are 34% more likely to note a magazine ad. To put these findings in perspective, the average noting score for all hard copy magazine ads Starch measured in 2010 was 53%.

About the Data: The study, executed by Princeton Survey Research Associates International, involved a survey of the general public and three separate surveys. The first was a general population survey. The next two surveys were conducted with a Pew Research Center panel of more than a thousand tablet users. The panel was developed through interviews with 40,000 US adults. A telephone survey was conducted with 1,159 tablet users and 894 tablet news users, and a web-based survey was conducted among a select group of those news users about their news habits over the past seven days.

Source: MarketingChart.com

Electronics Sales Most Often Lost to Web

October 21, 2011

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Electronics is the category mentioned most by both all shoppers and smartphone owners as the type of product checked out in the store and purchased somewhere else online, according to data released in October 2011 by Retrevo. Forty-eight percent of all shoppers, and 58% of smartphone owners, report purchasing electronic goods elsewhere online after looking at them in a store.

The next category on this list is shoes (32% of all shoppers and 41% of smartphone owners), followed by apparel (31% of all shoppers and 39% of smartphone owners). All product categories are ranked in the same order by both all shoppers and smartphone owners in terms of likelihood to check out in a store and purchase somewhere else online, with smartphone owners more likely in all cases to do so.
Close to eight in 10 (78%) smartphone users have checked out a product in a store and then bought it in another store online, as have 66% of all shoppers.

Smartphones Aid In-store Shopping

More than half the smartphone respondents in this study indicated they have used a mobile device in a store to help them buy something. Most of those used their phones to check prices (42%) and get coupons (25%), but 29% also looked up ratings and reviews on products they were considering buying before making the big decision.

Most Retail App Downloaders Don’t Find Them Useful

More than four in 10 smartphone owners (43%) have installed and used a retailer’s app. However, Retrevo data indicates only 14% of those who installed them say the app helped them buy something.

Electronics Shoppers Feel Overwhelmed

More than half (53%) of the respondents in this study said they have had the experience of going to the store to buy an electronics product but couldn’t decide what to buy Forty-one percent have not had this experience, while 6% do not buy electronics products in the store. The most common reason cited (30%) for this was not having the information they needed (online prices, reviews, specs, etc.) followed by feeling overwhelmed by the number of choices. Many also felt the salesperson was of little help.

RSR: Consumers Force Mobile Retail Presence

A majority of global retailers agree that customers have evolved so rapidly they are forced to have a mobile presence, according to a September 2011 survey from RSR Research. Data from “Keeping Up with the Mobile Consumer” indicates that almost eight in 10 (78%) respondents agree with this statement, and 35% strongly agree.
In addition, 13% of respondents are neutral about customer evolution forcing a mobile presence, meaning only 9% actively disagree with the premise. In addition, 81% of respondents agree that mobile’s best uses and impact have not been fully fleshed out yet, with 24% strongly agreeing and only 10% disagreeing. Only 46% of respondents have completely different goals for mobile shoppers than e-commerce shoppers (9% strongly agree), while 35% are neutral on the subject and 19% disagree.
About the Data: The data for this report came from a study of online individuals conducted exclusively for Retrevo in October 2011 by an independent panel. The sample size was more than 1,000, distributed across gender, age, income and location in the US.
Source: www.marketingcharts.com

Consumers Willing to Share Shopping Data with Brands Online

About seven in 10 (71%) of global consumers are willing to share their personal shopping data with brands online, according to new research from McCann Worldgroup released in October 2011. Data from “The Truth About Privacy” indicates that 5 times as many consumers will share their shopping data than will share their financial data online (14%).

According to McCann insight, this reflects the sensitivity of financial information to a consumer’s sense of security. Roughly double the number of consumers (27%) will share medical data than will share financial data, while almost triple (39%) will share personal data. About half (49%) will share location data with a brand online.

Privacy Goes Both Ways

According to the report, slightly more than half of consumers (57%) believe that businesses and brands have a right to privacy, far less than the 84% who believe that consumers retain that right. In fact, of the categories surveyed, consumers ranked businesses’ privacy rights ahead of only governments’ (51%). Indeed, more consumers (65%) believe that a reality TV star has a right to privacy than a business.

Financial Institutions Most Trusted

Globally, banks and credit companies are the most trusted to look after personal data and use it wisely. Almost 7 in 10 (69%) consumers trust banks with their information (65% of US respondents), while 57% hold credit companies in the same regard (46% of US respondents). Medical companies are the next most trusted, followed by pharmaceutical companies and health insurance companies. Consumers show the least amount of trust in beauty companies and dating websites.

Exact Data Usage Important to US Consumers

Close to six in 10 (57%) of US respondents say it is important to know exactly how their data is going to be used, selecting this as one of their to 3 important criteria when deciding to trust a brand. Closely following is a commitment from companies that they won’t pass personal data (ie. their telephone numberor email address), chosen by 56% of US respondents as a critically important criterion. 55% of US consumers want control over which data will be shared, while 30% want to know how they will benefit.

LoyaltyOne: Consumers Unsure about Sharing Personal Data

US and Canadian consumers display high degree of uncertainty about sharing their personal data with companies, according to an October 2011 survey from LoyaltyOne. Almost nine in 10 (88%) consumers say they feel companies are primarily collecting personal information for their own benefit, and 85% are often concerned about how much of their personal information is held by others.

About the Data: The report is based on a 6,525-person quantitative study conducted in the US, UK, Hong Kong, Japan, India, and Chile.

El enojo y su impacto en la vida diaria

Las relaciones interpersonales dependen en muchos casos de la serenidad y la tolerancia

Las relaciones interpersonales son clave para lograr éxito en la vida. No sólo se trata de comunicarse oportunamente sino también de manejar situaciones donde se ponen a prueba el enojo, los resentimientos y la irritabilidad.

En este mar de emociones, la ira es una de las que más afecta la salud física y emocional de las personas, ya que aumenta el ritmo cardíaco, la presión sanguínea y los niveles de adrenalina y noradrenalina, entre otros principios.

Desde una perspectiva psicológica ampliamente aceptada, el enojo y la ira son formas de reacción y respuesta evolutiva que permite a las personas enfrentarse contra las amenazas del entorno. A partir de ello, el instinto de autopreservación se pone de evidencia en la expresión facial, el lenguaje corporal y, en algunos casos, hasta llegar a la agresión.

Según la psicóloga Guadalupe Martínez es natural que los seres humanos se pongan de mal humor, sobre todo porque siempre existen problemas o traumas reprimidos desde la infancia y la adolescencia que son parte del “modus vivendi”.

Sin embargo, advierte que en entornos sociales difíciles, donde conviven diferentes factores como el estrés y la ansiedad, ante el surgimiento de un problema muchos optan por “echar la culpa” a otros y a partir de ello desarrollar la secuencia mal humor-enojo-ira.

“A muchos hombres y mujeres les cuesta entender la impotencia ante diversas situaciones que están fuera de su entorno, y al no encontrar una salida razonable se muestran irritables”, consideró Martínez.

Por otra parte, la especialista valoró que el enojo y la ira pueden expresarse huyendo o atacando al “supuesto” agresor, puesto que se da un proceso de negación o aceptación, según patrones de comportamiento individuales.

“Los que atacan en momentos de ira lo hacen bajo múltiples causales como la fuerza verbal, física y, en muchos casos, con objetos que le dan una falsa sensación de seguridad”, agregó Martínez.

Asimismo, para los psicólogos la estimación del nivel de enojo se hace sobre la base de su frecuencia, su intensidad y su duración. De este modo, la sensación será patológica cuando se presenta mucha veces en un periodo determinado, con demasiada fuerza y se prolongue por largos periodos.

Es bajo estos términos en que se necesita atención médica para tranquilizar al paciente y, posteriormente, ayuda psiquiátrica a mediano y largo plazo.

Para Martínez, lo opuesto a estos casos es el sentimiento de enojo poco frecuente, leve y de corta duración. Este es con el que las personas más conviven en su vida cotidiana, pero, al no saberlo manejar mina las relaciones con otras personas, sobre todo en ambientes laborales, académicos y familiares donde se ponen de manifiesto las formas de decisiones de diferente naturaleza.

“El común denominador entre muchos pacientes es que al no saber sobrellevar los problemas se fomenta la ansiedad y la impaciencia, lo cual se traduce en cólera e incide en las posibles soluciones a corto o mediano plazo”, explicó.

Los síntomas de la ira

Las expresiones del enojo van más allá de las que son evidentes. Desde la perspectiva de Martínez, la violencia por lo general se reprime a nivel social y se expresa también de forma no manifiesta entre círculos de personas que persiguen un objetivo en común.

Un ejemplo de ello son los comportamientos reservados de aquellas personas que en apariencia no son irritables pero que “cargan” con diferentes malestares para luego hacerlos desaparecer sobre un tercero.

Algunos de ellos van desde la manipulación mental, la autoculpabilidad, la predisposición al fracaso y el desapasionamiento en un entorno amplio y diverso.

“El no evacuar el enojo tiende a generar trastornos obsesivos que minan la salud emocional y cambios radicales en los puntos de vista de las cosas”, acotó la psicóloga.

Caso contrario, las expresiones activas y manifiestas parten de un odio concreto hacia alguien, incentivadas, sobre todo, por las condiciones de un espacio determinado y la amenaza que experimentan los sentidos.

“Al llegar al odio manifiesto hay una acumulación de acontecimientos que ya no se pueden tolerar y que, por diversas circunstancias desencadenan en episodios violentos”, puntualizó Martínez.

El enojo no debe ser diario

Partiendo de factores comunes como el hambre, la fatiga crónica y la frustración sexual, el hombre moderno debe de convivir ante diversas condiciones que ponen a prueba su capacidad de razonar sobre su reacción instintiva.

Para ello es básico el autoconocimiento de las emociones para comprenderlas y admitirlas. Esto pasa, conforme Martínez, por conocer las raíces del conflicto, acompañado de una evaluación de los elementos favorables o adversos que empujaron hacia determinada situación.

“Ordenar bien las funciones y los roles, sobre todo con la familia ayudará a tener más lucidez para tomar decisiones acertadas, más que todo en casos donde se necesitan combinar responsabilidades”, finalizó.

Por último, cabe recordar que los sentimientos dependen de un ejercicio constante de reflexión para saber valorarlos. Así se podrá explorar en toda su dimensión la convivencia y evitar episodios traumáticos que reproduzcan la violencia.

Source: ElSalvador.com

Antonovich endorses Fortine for college board

Antonovich endorses Fortine for college board

Hispanics Display Unique Mobile, Web Habits

October 18, 2011

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US Hispanic adults 18 and older display mobile and internet habits notably different from the non-Hispanic and general adult populations, according to data released in October 2011 by the Prosper Insights Hispanic Insight Center. For example, almost 68% of Hispanic adults download mobile apps, 28% more than the 53% of non-Hispanic adults who download mobile apps.

In addition, 56% of all adults download mobile apps, meaning Hispanic adults are 21% more likely to do so.

Cable TV, Magazines Trigger Hispanic Search

When it comes to triggers for online search, Hispanic adults are much more likely to have their search behavior triggered by cable TV and magazines than non-Hispanic adults or the overall adult population. The leading online search trigger for Hispanic adults is magazines, used by almost 41% of Hispanics. This makes them 17% more likely than non-Hispanic adults (35%) and 14% more likely than overall adults (36%) to perform a magazine-driven online search.
In addition, 35% of Hispanic adults have online searches triggered by cable TV, 21% more than non-Hispanic adults (29%) and 13% more than overall adults (31%). Hispanics have similarly higher rates of online searches triggered by blogs, cell phone and email advertising. Their rates are significantly lower for the triggers of direct mail and reading an article.

Hispanics Blog More

Hispanics use blogs more frequently than other adults. About 15% of Hispanic adults read blogs regularly, 25% more than non-Hispanic adults (12%) and 15% more than overall adults (13%). Hispanic adults also maintain blogs (6%) at a rate 50% higher than non-Hispanic adults (4%) and 20% higher than overall adults (5%).
In addition, 6% of Hispanic adults post to blogs, compared to about 5% of both non-Hispanic and overall adults (roughly 20% more likely to post).

Other Findings

• 51% of Hispanic adults perform online research before shopping in a store regularly, 27.5% more than the 40% of non-Hispanic adults and 24% more than the 41% of overall adults who do so.
• 24% of Hispanic adults perform online search via cell phone, 71% more than 14% of non-Hispanic adults and 50% more than 12% of overall adults.
• Hispanic adults are much less likely than non-Hispanic adults to own a desktop computer but somewhat more likely to own a wireless laptop or netbook, Droid or iPad, and much more likely to own an iPod or iPhone.

Pew: Latinos Less Plugged In

US Latinos are less likely to access the internet, have a home broadband connection or own a cell phone than whites or blacks, according to an August 2011 study from the Pew Research Center Project for Excellence in Journalism. Data from “The State of the News Media 2011″ indicates that about two-thirds of Latino (65%) and African American (66%) adults went online in 2010, roughly 14% less than the 77% of white adults who did so.
Furthermore, only 45% of Latinos have broadband access at home, 13% less than the 52% of blacks and 31% less than the 65% of whites with home broadband access. Just more than three-quarters, 76%, of Latinos owned a cell phone in 2010, 4% less than the 79% of blacks 11% less than the 85% of whites who owned cell phones.
About the Data: Data was collected by BIGresearch in June 2011.

Source: www.marketingcharts.com

Santa Clarita City Council Proclaim for Hispanic Heritage.

The Santa Clarita City Council recently issued a local proclamation for Hispanic Heritage Month. Left to right, City Councilman Bob Kellar, Councilwoman Laurene Weste, business owner Patricia Gracia, Saugus Union School District board member Paul De La Cerda, Mayor Marsha McLean, Mayor Pro Tem Laurie Ender and Councilman Frank Ferry.

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95% Of Facebook Wall Posts Not Answered By Brands

Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?” According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers.
The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively.
On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent.
Socialbakers believes the response rate to wall posts should be 65 percent –75 percent — a mark not even remotely approached.
Readers: Have you ever been frustrated by ignored wall posts on Facebook brand pages?

SOURCE: http://www.allfacebook.com/

SocNet Users Most Trust Info from Consumers

Social network users are most likely to trust product and service information provided by other consumers, according to data released in October 2011 by NMIncite and The Nielsen Company. Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source.

Company websites come in a distant third, preferred by 50% of social network users for product and service information. Call center (47%) and email (45%) closely follow. Interestingly, company Facebook page (15%) and company Twitter (7%) are among the least preferred product information sources.

SocNet Users Give Credit for Positive Experiences

When asked why they share company experiences, a leading six in 10 (61%) social network users say it is to give recognition for a job well done. However, social network users also do not hesitate to spread negative brand news, as almost the same percentage (58%) seek to protect others, and 25% will do so to punish a company.

Other popular reasons to share company experiences include learning more about a product (53%), discount (41%) and getting a company to reach out (32%).

SocNets Educate Consumers about Brands

Six in 10 (605) of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites. Active social media users are more likely to read product reviews online, and three out of five create their own reviews of products and services. Women are more likely than men to tell others about products that they like (81% of females compared to 72% of males).

18-34 SocNet Users Display Specific Behaviors

Social network users age 18-34 display some specific online consumer behaviors. For example, 42% of 18-to-34-year-olds acknowledging that they expect customer support within 12 hours of a complaint, while 60% of 18-to-34-year-olds say they want to give product improvement recommendations, and another 64% say they want to customize their products.

Buddy Media: ‘Dollars Off’ Best Keyword

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement out of 10 popular choices, according to a September 2011 report from Buddy Media indicating retail offer-related posts including “dollars off” receive a 55% higher than average engagement, followed by posts containing “coupon,” which have engagement 39% above average. Interestingly, the popular keyword “sale” has an engagement rate close to 30% below average, while the keywords “save,” “deal,” “% off” and “bargain” also have lower-than-average engagement rates.

Report: Engaging Facebook Fans Attracts Friends of Fans

Report: Engaging Facebook Fans Attracts Friends of Fans

When a brand focuses on acquiring and engaging fans on Facebook, it can benefit from a significant secondary effect – exposure among friends of fans that often surpasses reach among fans. Facebook and comScore released a study, “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing,” examining the nature of the reach and frequency of branded content on Facebook.

Antonovich Endorses Fortine for College Board

FOR IMMEDIATE RELEASE
Contact: Bruce Fortine
(661) 253-0060 •  fortine@earthlink.net
For more information, please visit www.BruceFortine.com

Los Angeles County Mayor and Supervisor Michael D. Antonovich has endorsed Bruce Fortine’s bid to serve another term on the Santa Clarita Community College District Board of Trustees. Fortine is running for re-election to Seat 4.

“For more than 25 years, Bruce’s leadership on the Santa Clarita Community College District Board has had a very positive impact on the students and faculty of College of the Canyons,” Antonovich said. “With his experience, knowledge and passion, he will be a superb representative for our Santa Clarita Valley residents attending College of the Canyons.”

Fortine is asking voters to allow him to continue serving the college he helped create and to provide experienced leadership through what will inarguably be challenging times. A board member with a proven track record of educational leadership and business experience, Fortine has a perspective unique among the College of the Canyons Board of Trustees, having been elected to the board in the college’s formative year of 1967.

“I am honored to have received the endorsement of Mayor Antonovich, whose ability to get results for the citizens of the Fifth Supervisorial District has been proven time and again over a remarkable career of public service,” Fortine said. “He is intimately knowledgeable about what’s required to govern a community college district, having served himself as a trustee for the Los Angeles Community College District.”

Antonovich, a native of Los Angeles County, has served the 2 million residents of the district since 1980. As a government and history teacher for the Los Angeles Unified School District in 1966, Antonovich credits his fifth-grade teacher for the inspiration to enter public life. In 1969, he was elected to the L.A. Community College Board of Trustees. Three years later he was elected to serve in the California State Assembly, where he served three terms.

During Fortine’s tenure, he has overseen a college that has grown from a first-year class of 735 students in 1969 to a dynamic, two-campus college with nearly 25,000 students today. The college has grown considerably during Fortine’s service, consistently ranking as one of the fastest-growing community colleges in the country.

Under his leadership, the college has added a second full-service campus in Canyon Country, the innovative Dr. Dianne G. Van Hook University Center, and the Santa Clarita Performing Arts Center. He has played an instrumental role in developing and supporting bond campaigns that have helped the college introduce new, cutting-edge educational and training programs, as well as state-of-the-art technologies and facilities to accommodate them.

“The importance of College of the Canyons to this community cannot be understated,” Fortine said. “The college has played an important role in changing so many lives – at last count, nearly 200,000 people have taken classes here. It’s also a vital engine that powers the local economy by helping businesses become and remain competitive. We’ve developed partnerships not only with private industry, but local school districts and government agencies that have helped many thousands more.”

Fortine has helped establish and nurture numerous college alliances and partnerships that have directly benefited the community. They include:

• Academy of the Canyons, the William S. Hart Union High School District’s wildly successful “middle college” high school on the College of the Canyons campus.
• The Performing Arts Center’s K-12 Arts Education Outreach Program for local elementary school students.
• Training programs developed in cooperation with the Los Angeles County Fire Department and Sheriff’s Department.
• The nursing education facility at Henry Mayo Newhall Memorial Hospital.
• Myriad training programs developed in cooperation with private industry.
• Numerous partnerships with non-profit organizations.

“The important thing is to make sure College of the Canyons remains the constant, positive force in people’s lives that it always has been,” Fortine added.

Posted By Power Media Group:

About Power Media Group:

A public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually. Last year, principals Patricia and Tony Gracia launched the Power Woman BusinessCenterwww.powerwomanbc.com , a business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.