Top Viral Videos – August 2011

Top Viral Videos – August 2011

Posted on August 31, 2011 by pmg2011

It was “revenge of the jocks” in the world of viral videos during August 2011 as five of the 10 most-shared viral videos tracked by Unruly Media were centered on athletic feats. These included the most-shared video, an installment of the long-running “Gymkhana” series of stunt-driving videos promoting French footwear brand DC Shoes.

Bikes, Cars and Baseballs

Another Gymkhana video also found its way to number nine on the list. In addition, videos from extreme BMX rider Danny MacAskill were ranked at number three and 10, with number 10 being “The Long Road Home,” a video that has been periodically popping up on top viral video lists compiled by both Unruly Media and goviral.com for the past year or so.

Other athletic-themed videos on the August list include number five “Ultimate Batting Practice,” showing a young man displaying remarkable ability to hit baseballs thrown by an automatic pitching machine at an extremely high rate of speed.

Everyone Loves Animals

Four of the remaining five top 10 viral videos dealt with animals in some way, mostly involving animation and/or humor. The number two video, a Brazilian promotion for the Nissan Frontier pickup truck in Portuguese, features a hapless driver who gets stuck in the mud. He discovers a world of animated magical ponies in his trunk, although the sweet ponies soon show they are not always so nice.

The number six and eight videos both make repeat appearances from the July 2011 list. Number six, “Ape With An AK-47,” is a very realistic clip of what appears to be African militia members giving an AK-47 rifle to a chimp for amusement. However, the chimp quickly displays tremendous aptitude with firearms, forcing the soldiers to flee, and proudly holds the gun over his head in a display of victory over the humans who had attempted to make sport of him.

A small imprint at the bottom left of the screen indicating the video is from the “20th Century Fox Research Library” and a small logo of the film in the upper left hand side of the screen are the only indications this is a promotion and not actual footage.

The number eight video, “Angry Birds Live,” which was number one in June and number five in July, shows footage of actual video of a promotional event held in Barcelona, Spain in May. Angry Birds players are shown at a kiosk in a public square which broadcasts their gameplay on a giant screen, followed by the eruption of large plastic bird heads into the square (this video is better watched than explained).

In addition, the number seven video, a clip from the recent MTV Video Music Awards, has the dancing hip-hop hamsters used as mascots in Kia commercials invading the environment of what appears to be a violent video game.

Life is a Battlefield

Video game violence is the theme of the number three video, which shows actual gameplay from the first-person shooter video game “Battlefield 3: Caspian Border.” In recent months there has usually been at least one video displaying realistic video game violence in the top 10 list, and August was no exception.

Top 10 Most-shared Online Videos August 2011

1. DC Shoes – Ken Block’s Gymkhana Four; The Hollywood Megamerical
2. Nissan – Poneis Malditos
3. Danny MacAskill – Industrial Revolutions
4. Battlefield 3 – Caspian Border Gameplay
5. Ultimate Batting Practice
6. 20th Century Fox – Ape With AK-47
7. Kia – Party Rock Anthem
8. T-Mobile – Angry Birds Live
9. DC Shoes – Ken Block’s Gymkhana Three, Part 2
10. Danny MacAskill – Way Back Home

comScore: Online Video Viewership Keeps Growing

A total of 180.3 million Americans viewed online video content in July 2011, representing growth of about 1% from 178.4 million in June 2011, according to comScore Video Metrix data. This marks the second straight month of 1% growth in unique online video viewership.
Americans logged about 6.9 billion online video viewing sessions in July, an all-time record and an increase of about 10% from 6.2 billion in June. On a year-over-year basis, unique online video viewership also grew about 1%, from 178 million, while sessions grew about 32% from 5.23 billion. In June 2011, unique online video viewership grew about 0.5% year-over-year.

Source: MarketingCharts.com

Why Should You Advertise in The Hispanic Market?

“It is clear that the Hispanic market is a force in terms of population and increasing Buying Power (1 Trillion Dollars) . Now advertisements require a unique feel, appealing to Hispanic values and preferences.”

• US is the 5th largest Spanish-speaking country in the world.
• The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population.
• The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade.
• The Hispanic population also accounted for most of the nation’s growth—56%—from 2000 to 2010.
• Hispanics spend more than half of each day engaged with television, the Internet and technology.
• The states with the largest percent growth in their Hispanic populations more than doubled: Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. The Hispanic population also more than doubled in Maryland and South Dakota.
• By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic
• Most Hispanics live in Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas.
• 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors
• Hispanics share strong commitment to family, religion and heritage

(Source: Us Census, Selig Center, Yahoo! and Experian Simmons)

Why Should You Advertise in The Hispanic Market?

Why Should You Advertise in The Hispanic Market?

www.powermediagroup.com

“It is clear that the Hispanic market is a force in terms of population and increasing Buying Power (1 Trillion Dollars) . Now advertisements require a unique feel, appealing to Hispanic values and preferences.”

·         US is the 5th largest Spanish-speaking country in the world.

·         The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population.

·         The nation's Latino population, which was 35.3 million in 2000, grew 43% over the decade.

·         The Hispanic population also accounted for most of the nation's growth—56%—from 2000 to 2010.

·         Hispanics spend more than half of each day engaged with television, the Internet and technology.

·         The states with the largest percent growth in their Hispanic populations more than doubled: Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. The Hispanic population also more than doubled in Maryland and South Dakota.

·         By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic

·         Most Hispanics live in Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas.

·         79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors

·         Hispanics share strong commitment to family, religion and heritage

(Source: Us Census, Selig Center, Yahoo!  and Experian Simmons)

Gana Mas Dinero!

Posted on August 11, 2011 by pmg2011

Vende por catalogo la mejor marca de ropa de cama en Estados Unidos, pide tu catalogo Primavera-Verano 2011 Gratis al 1-888-455-0767  o visitanos en www.primor.com

Hispanic Media Continues to Grow

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The most popular websites among Hispanics are largely representative of other media outlets geared toward Latinos. The No. 1 website visited by Spanish-speakers in the U.S. in May 2011 was Univision’s, according to ComScore. Televisa and impreMedia also made the top-10 list.

A new Pew Research Center Project for Excellence in Journalism study on Hispanic Media concludes that the broadcast television sector continues to grow, not only competing with major English-language networks but in some time slots, beating them.
Broadcasters have argued that the growing audience of Hispanic-language media, which includes new multicast channel services targeted to minorities, is one reason the FCC should be careful how it pushes for reclaiming broadcast spectrum for other uses.
Among the steps those media are taking to capitalize on and grow that trend include Univision’s plans to launch a 24/7 news channel in 2012, and Telemundo’s plans to expand its local TV news output by 25% per a promise to the FCC and Justice Departments in the Comcast/NBCU merger.
The study says that Univision and Telemundo combined are predicted to receive $1.5 billion in ad revenue, with Univision and co-owned Telefutura accounting for $1.1 billion of that and Telemundo $400 million.
Univision was also the only major U.S. network — it is fifth behind the Big Four — to grow its average primetime, 18-49 audience, up 8% over the season before, compared to Big Four drops of 4% for Fox, 8% for CBS, 9% for CBS and 14% for NBC over the same period.
Beyond Univision and Telemundo there are still many other Hispanic television channels that find smaller audience niches, ranging from immigrants from specific countries to particular subjects.
Several of these niche networks and cable channels increased their news offerings in the last year. And one, Estrella TV, has emerged as a sizable player in the market. Additionally, a handful of English-language companies began their own Spanish-language networks.
While the report talks about continuing gains for Hispanic media, it also says there continues to be a digital divide. Just under two-thirds of Latinos (65%) were online in 2010 compared to 77% of white adults, while only 45% of Hispanics had broadband access at home, compared to 65% of Whites.
The most popular websites among Hispanics are largely representative of other media outlets geared toward Latinos. The No. 1 website visited by Spanish-speakers in the U.S. in May 2011 was Univision’s, according to ComScore. Televisa and impreMedia also made the top-10 list.
The Americano / Pew Research Center

Tags: media, telemundo, univision

Santa Clarita Valley Latino Chamber to Hold First Anniversary with Glen Llopis

Latino Chamber to Hold First Anniversary Awards Gala

By SCVNews.com Staff | August 30, 2011

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Glenn Llopis

The SCV Latino Chamber of Commerce will celebrate its first anniversary with an awards gala Friday, Sept. 23, at the Hyatt Regency Hotel in Valencia.
Keynoting the evening will be Glenn Llopis, an author and turnaround specialist who brings “the immigrant perspective to business leadership and workplace innovation.” The son of Cuban immigrants, Llopis breezed through Gallo Wine Co. and Sunkist before he was 30 and is a sought-after motivational speaker.
A cocktail hour and reception at 5:30 p.m. precedes the sit-down dinner, which will be followed by music and dancing until midnight. In between, the organization will present awards to leading businesses and sponsors.
The SCV Chamber of Commerce is hosting the event.
Individual tickets are $75, and tables are available. For information visit scvlatinochamberofcommerce.com and click on “Calendar.”- or You can send an e-mail to Patricia@powermediagroup.com

 

Older Facebook Users Click More, Like Less

While propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing consulting firm SocialCode. Age has a strong positive effect on whether a user will click, but has a less pronounced opposite effect on the likelihood of them becoming a fan of a page.

Fifty-plus-year-old users, the oldest segment in the study, are 28.2% more likely to click through and 9% less likely to like than 18-29-year-old users, the youngest group observed. Compared to the rest of the younger population, 50-plus users see a 22.6% higher CTR and 8.4% lower like rate.

CTR Rises More Directly than Like Rate Falls

Interestingly, CTR by age rises much more directly than like rate by age falls. CTR rises almost continuously as user age progresses, rise in an almost direct line as users age, with a minimal plateau inside the 30-39-year-old age bracket.

However, the like rate shows some strong fluctuation before plummeting once the user enters the 50-plus bracket. Among 18-to-29-year-olds, the like rate is about 39.5%, and then dips to about 38.5% in the 30-t0-39-year-old demographic.

However, the like rate jumps back to its highest point of slightly more than 39.5% among 40-to-49-year-olds. It then dramatically drops to slightly more than 36% in the 50-plus group of Facebook users.

Women Click More, Men Like More

Overall, women are 11% more likely to click on an ad than men. Like rates, however, are almost even for men and women, with men actually 2.2% more likely to like an ad than women.

In addition, when broken down by age, age has a much more pronounced effect on CTR for women than it does for men, whereas for men there is a stronger effect on like rate than for women.

For women, CTR is 31.2% higher for the 50 plus age group compared to 18-29-year-olds, whereas men only see a 16.2% difference. Compared to all age groups, 50-plus women’s CTR is 22% higher, compared to a 16.4% difference for males.

However, the oldest male segment has an 11.7% higher like rate than the youngest segment, and 9.5% higher like rate than all age groups. Women only see 7.2% and 7.9% differences, respectively.

trendwatching.com: ‘F’ is for F-Factor

Consumers are tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services in ever-more sophisticated ways, according to an August 2011 advisory from consumer trends firm trendwatching.com. As a result, trendwatching.com advises it’s never been more important for brands to make sure they too have what it calls the “F-Factor,” with “F” standing for friends, fans and followers.

trendwatching.com identifies five key ways the F-Factor influences consumer behavior:

1. F-Discovery: How consumers discover new products and services by relying on their social networks.
2. F-Rated: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
3. F-Feedback: New ways in which consumers can ask their friends and followers to improve and validate their buying decisions.
4. F-Together: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.
5. F-Me: How consumers’ social networks are literally being turned into products and services.

About the Data: This study examined more than 4 million data points for Facebook ads containing a “like” button across more than 50 SocialCode clients in all different verticals for the past 10 months. While performance varies greatly based on multiple variables, this looks at the aggregate trends seen in the marketplace.

Source: MarketingCharts.com

Verizon Wireless Network Top Performer in Most Regions

Verizon Wireless is ranked number one in overall wireless network performance in five of the six US regions analyzed by the J.D. Power and Associates U.S. 2011 Wireless Network Quality Performance Study —Volume 2. Verizon Wireless ranks first in the Northeast, Mid-Atlantic, Southeast, Southwest and West regions, but comes in second to US Cellular in the North Central region.

In the Northeast, Verizon averages 10 problems per 100 calls (PP100) and is the only carrier to come in below the regional average of 14 PP100. In the Mid-Atlantic, Verizon averages 9 PP100 and is the only carrier to beat the regional average of 12 PP100. In the Southeast, Verizon averages 11 PP100, while number two T-Mobile ties the regional average of 13 PP100. In the Southwest, Verizon averages 10 PP100 and runners up AT&T and Sprint Nextel tie the regional average of 13 PP100; while in the West Verizon averages 11 PP100 and T-Mobile ties the regional average of 13 PP100.

US Cellular Has North Central Reign

However, in the North Central region, US Cellular only averages seven PP 100, with Verizon averaging 11 PP100 and T-Mobile tying the regional average of 12 PP100.

Overall network performance is based on 10 problem areas that impact the customer experience: dropped calls; calls not connected; audio issues; failed/late voicemails; lost calls; text transmission failures; late text message notifications; Web connection errors; email connection errors; and slow downloads. Network performance issues are measured as problems per 100 (PP100) network connections, where a lower score reflects fewer problems and better network performance.

Customers Experience Most Problems Placing Calls

The study finds that overall network performance varies widely by the type of activity being performed on the handset. For example, there are more reported problems among wireless customers while placing calls, compared with messaging and data-related activities. Overall, problems associated with calling, such as dropped calls, initial disconnects and audio issues, average 18 PP100.

This compares with a reported 16 PP100 average for data-related issues, such as Web and email connection errors and excessively slow downloads. An even lower PP100 average is reported for messaging problems (5 PP100), such as transmission failures and late text messages.

Usage Type Affects Problem Rates

In addition, the specific types of problems experienced can vary greatly within each usage type. Among customers who report data-related issues, there are more reported problems for excessively slow downloads (19 PP100), compared with web connection failures (11 PP100) or email failures (6 PP100). The same holds true for specific problems associated with making calls.

J.D. Power analysis shows there are more reported problems related to general audio issues, such as interference or voice distortion, compared with failed/late voice messages (8 PP100 vs. 5 PP100, respectively).

Other Findings

• There is a financial impact in providing a high-performing network, as spending increases by an average of $10 per customer among those who have switched from a previous carrier to obtain a better network/coverage, compared with those who leave for other reasons.
• On average, wireless customers use 450 minutes per month, a decline of 77 minutes from 527 in 2009. Customers are using their devices more often for text messaging. The study finds that wireless customers sent/received an average of 39 text messages during an average two-day period. During the course of a month, this equals more than 500 incoming/outgoing text messages.
• On average, smartphone customers continue to experience more problems than do traditional handset customers: 14PP100 compared to 12PP100, respectively. However, the largest gaps in reported problem rates occur with both calling and data activity. In these areas, problem rates among smartphone customers average 4 PP100 higher than among traditional device customers.
• Among the top 30 US markets, average problem rates are lowest among wireless customers in the Salt Lake City market (9 PP100), and highest among wireless customers in the Sacramento market (16 PP100).

Sprint, T-Mobile Satisfy Contract Customers

Sprint and T-Mobile rank highest, in a tie, in customer satisfaction among major full-service wireless carriers with a score of 755 on a 1,000-point scale each, according to other data released in August 2011 by J.D. Power & Associates. The J.D. Power and Associates 2011 U.S. Full-Service Wireless Purchase Experience Study, Volume 2 indicates Sprint performs well among the website sales, offerings and promotions and cost of service factors. T-Mobile performs particularly well in the cost of service factor.

The industry average for major full-service wireless carriers was 751. Overall customer satisfaction with both full-service and non-contract branded carriers is based on six factors (in order of importance): store sales representative; website sales; phone sales representative; store facility; offerings and promotion; and cost of service.

About the Data: The 2011 Wireless Network Quality Performance Study—Volume 2 is based on responses from 22,110 wireless customers. The study was fielded by J.D. Power and Associates between January and June 2011 and is the source of the enclosed graphics.

Source: MarketingCharts.com