POWER MEDIA GROUP, INC: How do you assess your marketing strategy?

POWER MEDIA GROUP, INC: How do you assess your marketing strategy?: "February 28, 2011 – Marketing strategy often includes a marketing manager to assess direct, and network marketing needs and to hire an adver..."

How do you assess your marketing strategy?

February 28, 2011 – Marketing strategy often includes a marketing manager to assess direct, and network marketing needs and to hire an advertising agency that can fill both needs the best. Ad agencies develop a marketing strategy that spans several different advertising disciplines. Large advertising agencies have specialists in every aspect of marketing.
Advertising agencies can benefit marketing strategy by suggesting the best methods to choose for your specific project. Ad agencies have contacts in the advertising business that a marketing manager can draw on to develop direct marketing or network marketing campaigns.
Network marketing is touted as an easy way to promote your product or service, but it also takes a lot of work comparing what works best and what is an advertising dud. That is the role of ad agencies, to take the guesswork out of your marketing strategy. The marketing manager who picks the best agency usually is way ahead of those who try to market their products without the benefit of an advertising agency.
Direct marketing is entirely different from network marketing. It employs some of the same principles, but the appeal is not the same. Network marketing has an infinite audience to reach, while direct marketing is constrained by costs, region, city or state you are trying to reach.
Ad agencies skilled in working with either one of these methods are readily available and will have a creative marketing manager to develop your marketing strategy to the best potential. Google has taken network marketing to such a high level that ad agencies are not as valuable. You can go to Google and set up a network marketing campaign that is not only inexpensive, but is flexible and the search engine will even put ads on your sight that are compatible with your sites direction.
Direct marketing is less flexible. You can broadcast your mailings over a large population, or over a specific area, but there is no guarantee. The advertising agency doing the direct marketing can forecast if you will be successful or not by comparing your ad to the others that have been successful.
No matter what you choose for an advertising strategy, the advertising manager will have to determine what is the best for your business.

From www.newsformatics.com

POWER MEDIA GROUP, INC: STARTING A NEW BUSINESS?

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POWER MEDIA GROUP, INC: Social Media Marketing: Measure The Payoff For You...

POWER MEDIA GROUP, INC: Social Media Marketing: Measure The Payoff For You...: "According to a recent survey, 70 percent of small businesses reported that they are already using social media for marketing. Indeed, over a..."

Social Media Marketing: Measure The Payoff For Your Business

According to a recent survey, 70 percent of small businesses reported that they are already using social media for marketing. Indeed, over a third cited creating a profile on a social network as one of the top three most effective marketing methods. Over the last year, there was a 50 percent increase in the number of small businesses using social media, and in that same year more than half of the businesses surveyed claimed they spent less than $2,500 a year on marketing. Hmm, interesting. Let's dig in.

These findings are not really surprising given (a) the cultural takeover of social media in the past two years, and (b) the fact that social media marketing, at least the type most small businesses utilize -- Facebook fan pages and Twitter -- involves far less out-of-pocket costs than TV, print or radio. In fact, I would speculate that most small businesses are now using social media as one of their primary marketing tools and claiming it's effective mainly because it has such a low barrier to entry and little or no up-front costs.

In fact, all that's really happening is that small businesses are doing online what they traditionally did offline for maximizing effectiveness at the lowest cost: word-of-mouth marketing. With small marketing budgets, small businesses have always relied on WOM advertising, so extending that online through social media only makes sense.

However, I would also posit that most small businesses are not including social media as a marketing expense because the tools are free and they don't factor their time investment as "costs." But time is a cost. If you factor the time investment needed to execute an effective social media campaign as a marketing cost, I suspect it would exceed $2,500 a year.

What I would like to see out of these findings is how social media has been truly effective for small businesses? That is, how did your social media activity translate into measurable results? In order to truly know the effectiveness of social media, small businesses need to be able to answer three important questions:

1) What is your goal for using social media?

2) What specific tactics did you use to reach that goal?

3) How did you measure the effectiveness (in terms of results that matter, like revenue, profits, etc.)?

Growing the bottom line is always the end goal with any marketing activity or investment, but there are more strategic goals to think about when it comes to social media. Is your goal to use social media to become a thought leader in your industry? Or to provide better customer service?

A great example is Email Direct. Their goal was to use social media platforms to become an authority on email marketing. They used their blog and Twitter to educate people with tips and best practices, and used Twitter to push content and search for people talking about email marketing to engage with. Now, as a recognized thought leader, they're getting 1-2 good leads per day from social media. Measurable results tied to revenue.

What are the tactics you're using to be effective in reaching your goal? For Buttery Lane, their focus was great customer service, so they used social media platforms like Facebook, Twitter, and Yelp. Yelp allowed them to monitor their reviews and make proper modifications to their service and products. With Twitter and Facebook, they went above and beyond traditional customer service to respond and engage with customers. And because of their dedicated involvement, they developed a following of raving, high-value customers.

So if you've determined that social media is effective for marketing your business, have you determined what specifically has been effective and how? Please share with the community what's worked for you.

By Robert Ball from huffingtonpost.com

Family Changes Divide Society

The American public is sharply divided in its judgments about the sweeping changes in the structure of the American family that have unfolded during the last 50 years, according to data from the Pew Research Center. About a third generally accepts the changes, a third is tolerant but skeptical and a third considers them bad for society.

2 in 3 Tolerate Changes to Some Degree

About a third (31%) of survey respondents are Accepters. Anywhere from half to two-thirds of this group say these trends make no difference to society. But of the remainder who express an opinion, more say that most of the trends are good than say they are bad.
A similar share of the public (32%) rejects virtually every trend that the Accepters tolerate or endorse. A majority say five of the seven changes are bad for society; the only trends they generally accept are interracial marriage and fewer women having children.

The third and somewhat larger group (37%) are the Skeptics. While they generally share most of the tolerant views of the Accepters, they also express concern about the impact of these trends on society. On one of the trends, single motherhood, they and the Accepters have stark differences (see below).

Accepters, Skeptics See Little Impact from Most Changes

For the most part, a majority of Accepters and Skeptics think the changes in the US family dynamic covered in the Pew survey have made no difference, with a higher percentage of Accepters giving this answer. For example, 66% of Accepters and 56% of Skeptics think more unmarried couples raising children makes no difference, and 59% of Accepters and 53% of Skeptics think more gay and lesbian couples raising children makes no difference.

However, well less than half (38%) of Skeptics think more mothers working outside the home makes no difference, compared to half (50%) of Accepters.

Rejecters See Negative Impact

In contrast, overwhelming majorities of Rejecters see a negative impact from five of the seven changes, led by the 99-plus% expressing this opinion about more couples living together without getting married (see below). However, as mentioned above, only 24% of Rejecters see more people of different races marrying each other as bad for society, while 43% express that opinion about more women not ever having children.

Single Motherhood Polarizing Issue

The one issue that sharply divides Skeptics from Accepters is single motherhood. Ninety-eight percent of Skeptics say more single women having children without a male partner is bad for society, compared to only 2% of Accepters. Three-quarters of Accepters (74%) say it makes no difference.

Hispanics, Non-churchgoers Most Likely Accepters

Looking at demographic trends, the two groups most likely to be Accepters are Hispanics (42%) and those who seldom or never attend church (48%). These groups are also least likely to be Rejecters (17% and 14%, respectively).

Those age 18-29 (46%) and Blacks (45%) are most likely to be Skeptics, while those who attend church once a week or more are least likely (27%). Regular churchgoers are also most likely to be Rejecters (53%), followed by those age 65 and up (47%).

Women are more likely to be Accepters than men (36% compared to 26%), while men are more likely to be both Skeptics (39% to 35%) and Rejecters (34% to 29%).

Gallup: Religion Losing Influence

Seven in 10 Americans say religion is losing its influence on American life,according to results of a recent Gallup poll. This figure has risen 27% from 55% who gave the same view in 2002, and is tied with 2009 for the highest percentage who say religion is losing influence since 1970.

Another 25% said religion is increasing its influence on American life, with 2% saying religion’s influence is staying the same. In 2002, about the same percentage said religion was maintaining a steady influence, but around 50% said its influence was increasing.

About the Data: This finding emerges from an analysis that the Pew Research Center conducted of responses to a survey in which a nationally representative sample of 2,691 adults were asked whether they considered the following seven trends to be good, bad or of no consequence to society: more unmarried couples raising children; more gay and lesbian couples raising children; more single women having children without a male partner to help raise them; more people living together without getting married; more mothers of young children working outside the home; more people of different races marrying each other; and more women not ever having children.

Marketing your business: the first 100 days

The first 100 days of a business's marketing program can make or break a fledgling enterprise. It's all too easy to bleed the business dry with expensive but ultimately fruitless marketing strategies, without generating enough revenue to get the business off the ground.

Scott Handsaker, co-founder of online event registration outfit Eventarc, says one of the most common traps for start-ups is making incorrect assumptions about sales conversion rates and earnings.

“When we started we had a bunch of assumptions about how much traffic Google AdWords would drive to our site and how many sales conversions we would get from visitor traffic," says Handsaker.

But we got half the traffic we thought we would, our Google AdWords campaign was three times more expensive than we anticipated and our conversion rate was 20 per cent of what we expected. The lesson for us was not to throw money at the marketing campaign; it's about testing your assumptions.

“You really need to put systems in place to understand where your customers are coming from. It's worth investing time to track your marketing metrics from end to end. You also need to differentiate your statistics so you know how much business you get from your AdWords campaign and how much you get from other channels like email marketing," he says.

"Then at the end of your first 100 days you can make decision about where to spend your money based on the results of the first three months of your campaign."

Handsaker's other advice to start-ups, especially web start-ups, is not to focus too much on 'inbound marketing' - that is, strategies that help customers find a business such as online advertising. He says a combination of inbound and outbound marketing, where you go out and find customers, is the most effective approach.

“Tech people often fall into the inbound marketing trap because you don't have to speak to customers – but you need to step outside your comfort zone and do a bit of both,” he says.

Damian Janeski, who runs digital guest list management tool MyGuestlist, says for his business, the first 100 days was all about “getting people to realise we existed”. He says his most effective strategy was to create an online community around the business.

“It's about getting people involved with what you're doing. So we might shoot a video for a client of a bar tender creating a cocktail and get people to submit their ideas for naming the cocktail. Our philosophy is to be a resource portal – it's not just about selling a product,” he says.

Although the business has existed for a couple of years, Tom Howard only recently embarked on the first marketing campaign for his travel search engine Adioso. “What we're trying to do is create some fun around our brand,” says Howard, who explains that “initially we though it was enough to have a great product. But that's only going to get you so far, you also need to have a strong marketing program.”

Howard ran a Valentine's Day campaign for the business called 'how much do you heart me?' The campaign was based around a microsite attached to Adioso's website that included a sliding scale users could click on to show how much they wanted to spend on a romantic getaway for their lover. For example if you're prepared to spend $600 on a mini-break you might love your Valentine a little, but if you've got the means to splash out $3,000 you love your lover a lot. The tool gave users a list of holidays they could choose from at their preferred price point.

The campaign was promoted to Adioso's 1500 Twitter and Facebook followers, as well as through online lifestyle media Broadsheet and Lifehacker, and to high-traffic design blogs like Notcot.org.

Howard says: “We learnt that although there was nothing inherently viral about the campaign, we got enough reach through these sites to generate good traffic. Coming up with a viral campaign is a bit of a science and requires a lot of trial and error – this campaign was a big step forward and there's lots we can build on in the future".

By Alexandra Cain from www.smh.com

POWER MEDIA GROUP, INC: History of Success

POWER MEDIA GROUP, INC: History of Success: "History of SuccessProtagonists: PRIMOR, a home-décor powerhouse, and POWER MEDIA GROUP.A true story told by Juan Carlos Lozano, CEO of Creat..."

Google, Facebook Users Skew Young, Affluent, and Educated

Both Google and Facebook attract young, affluent, and educated Americans in large numbers, according to results of a new USA Today/Gallup poll. Each counts more than half of those under 50, those with college degrees, and those making more than $90,000 a year among their users.

Men, Women Use Facebook Equally, Men Use Google More
Gallup data indicates men (42%) are about as likely as women (45%) to have a Facebook page. However, men (63%) are 12.5% more likely than women (56%) to say they visit Google in a given week. Overall, 40% more US adults say they use Google in a typical week (60%) than have a Facebook page (43%).

However, as mentioned above, both sites have substantially higher usage rates with younger, wealthier and educated Americans. For example, among 18-to-29-year-olds, 83% use Google in a typical week and 73% have a Facebook page. Those respective figures drop to 34% and 17% among Americans age 65 and older.

Similar trends can be observed when looking at disparities in income and education. Among Americans earning $90,000 or more annually, 85% use Google in a typical week and 55% have a Facebook page. Those respective figures are 56% and 41% for Americans earning less than $90,000 annually.

Usage rates among postgraduates (87% for Google and 53% for Facebook) and college graduates (85% and 58%, respectively) do not greatly differ. However, among those with a high school degree or less, the respective figures drop to 35% and 28%.

All Demographics More Likely to Use Google

Currently, US adults in all key demographic groups are more likely to visit Google in a given week than to say they have a Facebook page. Google attracts a significantly larger share of college graduates, postgraduates, and those making at least $90,000 per year. Both sites have yet to reach a majority of those with a high school education or less, or those who are at least 65 years old.

Facebook Users More Concerned about Privacy
The majority of users of both sites say they are very or somewhat concerned about invasion of privacy and internet viruses, and about half are concerned about spam e-mail. Facebook users about 20% more likely than Google users to say they are concerned about invasion of privacy and internet viruses, and about 10% more likely to say they are concerned about spam.

Gallup data indicates older and less affluent users of these sites are in some cases more concerned about these issues than other groups, but Gallup says the patterns are not uniform and because of small sample sizes, the results by group are too small to report.

Facebook Surges in 2010
Social networking category leader Facebook continued its momentum as it amassed millions of new users and people spent more and more of their time on the site, according to a new white paper from comScore. “The 2010 US Digital Year in Review” indicates that Facebook accounted for 10% of US page views in 2010, while three out of every 10 US internet sessions included a visit to the site.

POWER MEDIA GROUP, INC: Power Media Group

POWER MEDIA GROUP, INC: Power Media Group: "Power Media Group is an Advertising and PR Agency that specializes in creating all inclusive Spanish language campaigns for high-profile cli..."

Power Media Group

Power Media Group is an Advertising and PR Agency that specializes in creating all inclusive Spanish language campaigns for high-profile clients seeking to reach the booming Hispanic market. We create Hispanic grassroots media campaigns programs that will help your company to establish and build lasting relationships with the specific Hispanic consumers in U.S. ($1 trillion dollar buying power!)

Successful History (Current Client- Creativa Interior, LLC.)
http://www.powermediagroup.com/history.html

POWER MEDIA GROUP, INC: POWER MEDIA GROUP, INC: STARTING A NEW BUSINESS?

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POWER MEDIA GROUP, INC: STARTING A NEW BUSINESS?

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POWER MEDIA GROUP, INC: Top 10 Hispanic U.S. Markets: 2009 Buying Power

POWER MEDIA GROUP, INC: Top 10 Hispanic U.S. Markets: 2009 Buying Power: "Top 10 Hispanic U.S. Markets: 2009 Buying PowerCalifornia$260.118.898.88Texas$180.655.929.17Florida$103.809.811.09New York$77.992.914.88Illi..."

Top 10 Hispanic U.S. Markets: 2009 Buying Power

Top 10 Hispanic U.S. Markets: 2009 Buying Power

California	$260.118.898.88
Texas	$180.655.929.17
Florida	$103.809.811.09
New York	$77.992.914.88
Illinois	$44.567.682.22
New Jersey	$37.974.475.87
Arizona	$31.412.993.72
Colorado	$22.124.280.40
New Mexico	$18.330.164.46
Georgia	$16.176.018.90

POWER MEDIA GROUP, INC: The Hispanic Market and The internet Industry

POWER MEDIA GROUP, INC: The Hispanic Market and The internet Industry: "The Hispanic Market and The internet Industry• 78% of Latinos who are English-dominant and 76% of Bilingual Latinos use the Internet, compar..."

The Hispanic Market and The internet Industry

The Hispanic Market and The internet Industry

• 78% of Latinos who are English-dominant and 76% of Bilingual Latinos use the Internet, compared with 32% of Spanish-Dominant Hispanic adults.
• 76% of U.S, Born Latinos go online, compared with 43% of those born outside the U.S. Some of this is related to language, but analysis shows that being born outside of the 50 States is an independent factor that is associated with a decreased likelihood of going online.
• 80% of Second-Generation Latinos, the sons and daughters of immigrants, go online, as do 71% of Third-Generation Latinos.
• 89% of Latinos who have a College Degree, 70% of Latinos who completed High School, and 31% of Latinos who did not complete high school go online.
• Mexicans are the largest national origin group in the U.S. Latino population and are among the least likely groups to go online: 52% of Latinos of Mexican descent use the internet. Even when age, income, language, generation, or nativity is held constant, being Mexican is associated with a decreased likelihood of going online.

(Source: US Census 2009, Hispanic MarketPrimer, Strategy Research corporations)

Why Should You Advertise in The Hispanic Market?

Why Should You Advertise in The Hispanic Market?

• US is the 5th largest Spanish-speaking country in the world
• By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic
• 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors
• Hispanics share strong commitment to family, religion and heritage
• It is clear that the Hispanic market is a force in terms of population and increasing Buying Power
• Now advertisements require a unique feel, appealing to Hispanic values and preferences

(Source: US Census 2009, Hispanic MarketPrimer, Strategy Research corporations)

Why Companies must to advertise in The Hispanic Market?

Why Companies must to advertise in The Hispanic Market?

Today’s economic climate is constantly changing. Our world is becoming less taste for ketchup that has become a preference for Salsa:

• 49.563.913 million Hispanics currently reside in the U.S.A (16.6% of 310 people).
• 52.4 million Hispanics projected in population by 2012
• 59.8 million Hispanics projected in population by 2020

(Source: US Census 2009, Hispanic MarketPrimer, Strategy Research corporations)

POWER MEDIA GROUP, INC: History of Success

POWER MEDIA GROUP, INC: History of Success: "History of SuccessProtagonists: PRIMOR, a home-décor powerhouse, and POWER MEDIA GROUP.A true story told by Juan Carlos Lozano, CEO of Creat..."

History of Success

History of Success

Protagonists: PRIMOR, a home-décor powerhouse, and POWER MEDIA GROUP.

A true story told by Juan Carlos Lozano, CEO of Creative Interior Design LLC
"Since 2005, our company began to work with Power Media Group. PMG contacted us at the ideal time since we were in search of an advertising agency specialized in the Hispanic market of the United States. PMG knows and understands the needs and wants of the Hispanic Market. Primor already advertised on print media, such as newspapers and magazines. In those times our company already included an internal publicity department but there was little planning, lack of consistency and finally, without the results Primor expected.
Plan of Action:
It was then that thanks to the experience, dedication with its clients and tremendous energy of the owners of PMG, they began to prepare a complete advertising work for our company, which as of present, achieved:
• Signing popular Spanish soap-opera actress Laura Flowers as the image of Primor.
• Annual Contracts in the most important Hispanic magazines, including full page ads.
• Publicity in buses.
• Recording of a 30 second commercial, in movie-format with superb film quality and excellent direction on the part of all the PMG team.
• Publicity in television on Univisión, Telefutura, Telemundo and Dish Network.
• Participation and coordination of events such as Mexican Independence Day in the city of Los Angeles, California.
• Implementation of a telemarketing telephone system.
• Creation of an "in-house" call center.
• Training.
Power Media Group most important contribution to Primor is the change of mentality "to work to serve the client". Every company knows the importance of customer service but we put more importance to what each client signifies in question of incomes. With PMG’s guidance, Primor worked very hard to form a personalized system that help us create a more lasting relationship with each one of our clients, we have changed our mail-order selling company mentality to "A Customer service company that sells out of a catalogue" and this achievement would not be possible without Power Media Group’s constant work, and the experience and dedication. This company is so dedicated to its clients that going above and beyond, is not an extreme, but all in a days work to help each one of their clients reach success.
For Primor, there are still many plans and a lot of road left to travel but I know that with PMG on our side, the success of my advertising is guaranteed. “
We are on the path of a wonderful journey and the experience to accompany Primor is invigorating. The challenges that we will face together, Primor and PMG, are both welcomed and an important part of what makes PMG strive for excellence and success.

US Exercise Habits Slightly Improve

The percentage of Americans who said they exercised for at least 30 minutes three or more days per week rose to 51.1% in 2010, up 3% from 49.6% in 2009, according to the Gallup-Healthways Well-Being Index. In addition, three in 10 US adults reported exercising for at least 30 minutes zero days per week, a slight improvement from 2009, but on par with 2008.

The small uptick in frequent exercise in 2010 reveals a positive shift from 2009, when Americans reported exercising less frequently in almost every month compared with 2008, but is still on par with 2008 levels.

Obese Are 28% Less Likely than Americans Who Are Normal Weight to Exercise Frequently

Obese Americans are about 28% less likely than Americans who are normal weight to say they exercise for at least 30 minutes three or more days per week. Approximately four in 10 obese Americans exercise that frequently, compared with nearly six in 10 adults who are normal weight.

Those who are overweight are also less likely than those who are normal weight to exercise frequently, but they do so at a level about on par with the national average. Gallup says the explanation for these relationships, however, is not clear. Analysis suggests possibilities including that overweight and obese people might have arrived at that state because they didn’t exercise in the past, or they might have difficulty exercising because they are overweight and obese.

Young, Wealthy, Westerners Most Likely to Exercise Regularly

Young adults aged 18-29 are the demographic group most likely to exercise three or more days per week, with 56.2% reporting doing so, followed closely by upper-income Americans with an annual household income of $90,000 or more (55.7%), and those living in the West (54.9%). Men and middle-income Americans (those whose household income is between $36,000 and $89,999 per year) also report frequent exercise levels higher than the national average.

The range in frequent exercise, however, is small, with only about eight percentage points separating the demographic least likely to exercise frequently, low-income Americans with annual income of less than $36,000 (48.1%), and young adults. Asian Americans (48.2%), and seniors (48.5%) are also among the least likely to report three or more days of exercise.

Obesity Demographics Generally Follow Exercise Demographics

In general, Gallup-Healthways data indicates the groups most and least likely to exercise frequently also have the lowest and highest obesity rates in the nation. Young adults and high-income Americans are among those in the least obese groups, while low-income and black Americans are among the most likely to be obese.

One exception is Asian Americans. While they are among the least likely to report frequent exercise, they are also, by a significant margin, the least likely to be obese. This may reveal that Asian Americans’ low obesity levels are tied more directly to their eating habits or to another potential genetic or economic factor.

Obesity Levels Slightly Drop in Q4 2010

Quarterly tracking of Americans’ weight situation by Gallup-Healthways reveals that obesity levels dropped slightly in Q4 2010, but the percentage who were overweight increased by about the same amount. Obesity levels rose above 26% in the first quarter of 2009 and have remained at that level since then. Slightly more Americans have been overweight than normal weight each quarter since Gallup and Healthways began tracking BMI in the United States in 2008.

About the Data: Results are based on telephone interviews conducted as part of the Gallup-Healthways Well-Being Index survey January 2008-December 2010, with a random sample of 352,840 adults, aged 18 and older, living in all 50 US states and the District of Columbia, selected using random-digit-dial sampling.

Survey: More Small Businesses Flock To Social Media For Low-Cost Marketing

Social media is a savior to small business owners, many of whose chief complaint about marketing is high-costs. However, while many are increasing their social media presence, a recent survey shows they may be missing out on the newest social media marketing outlets.

MerchantCircle’s survey of 8,500 U.S. small and local business owners found more are currently using Facebook for marketing, 70 percent of respondents, than those that are using Google, 66 percent. That marks a 20 percent increase in small businesses using Facebook from MerchantCirlce’s 2010 survey.

Twitter also saw 8 percent growth in small business use since the fourth quarter of 2009, with 40 percent of respondents to this year’s survey reportedly using the microblogging site for marketing purposes.

These tools are becoming so popular among small businesses simply because they lack the resources for major marketing campaigns. More than half of the survey’s respondents spend less than $2,5000 per year on marketing. High costs are small businesses’ main issue with online marketing, as cited by 26 percent of respondents. Because of this, another 60 percent said they have no plans to raise their marketing budgets this year.

“Online marketing continues to be a challenge for most local businesses, and many merchants are working with very small budgets and almost no marketing resources,” said Darren Waddell, vice president of marketing at MerchantCircle. “The marketing methods we see gaining the most traction are therefore the ones that offer merchants simplicity, low costs and immediate results.”

Similar to the reluctance to social media in its early days, small businesses are wary of new avenues through which social networking sites are accessible, according to the study. Mobile marketing and group buying, made famous by Groupon, have not caught on among small businesses that may lack the resources to adopt their campaigns for the technology. Less than 15 percent of respondents are currently involved in mobile marketing or advertising and just 11 percent have used a group buying service. And, while 20 percent plan to use group buying in the next few months, 55 percent of respondents that have used the service said they will not do it again.

Social media marketing exploded in the U.S. last year. Research firm HubSpot found $1.7 billion was spent on social media marketing in 2010, 53 percent of which was devoted to Facebook marketing.

By Priscilla Aderman - Spetnik Technology News

POWER MEDIA GROUP, INC: Strengthening Policies through Women's Solutions

POWER MEDIA GROUP, INC: Strengthening Policies through Women's Solutions: "Strengthening Policies through Women's Solutions By Northern California Grantmakers Snapshots of Philanthropy February 18, 2011 - Women and..."

Strengthening Policies through Women's Solutions

Strengthening Policies through Women's Solutions
By Northern California Grantmakers Snapshots of Philanthropy

February 18, 2011 - Women and girls are a critical voice too often missing in Sacramento and at the level of local policymaking. Women represent 51 percent of California's population and have historically been the problem-solvers in their families and communities. They have unique perspectives and skills to contribute to the policymaking process. Yet, as of 2011, women make up just 25 percent of the elected positions at the county, state and federal levels. Not only are they missing as policymakers, they are missing as policy influencers. There is no level of policy in which women are well represented, be that policy design, decision-making or implementation. Even lobbying power on women's issues is concentrated within a small group.

The Women's Foundation of California, a statewide public foundation with a mission to create a California where women are healthy, safe and economically secure, recognized the need for the deliberate engagement of women in the legislative process. Download the article.

Hormone-disrupting Cosmetics Chemicals Found in Teen Girls

Hormone-disrupting Cosmetics Chemicals Found in Teen Girls

September 26, 2008 - The Women's Foundation of California funded ground-breaking reaserach on the issue of hormone-disrupting chemicals found in teen girls who use toxic cosmetics. The study was funded through a grant from the Community Action Fund and is one of the first studies to find traces of toxic cosmetic chemicals in teen girls that have been linked to causing early puberty, increased breast cancer risk, birth defects and endocrine disruption. The study was released by the Environmental Working Group (EWG), a founding member of the Campaign for Safe Cosmetics.

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

By Susan Gunelius at Entrepreneur.com

8 in 10 Web Users Look for Online Health Data

Eight in 10 US internet users look online for health information, making it the third most popular online pursuit among all those tracked by the Pew Internet Project, following email (94%) and using a search engine (87%), according to a new study from the Pew Internet Project. Since one-quarter of adults do not go online, the percentage of online health information seekers is 59% among the total US adult population.

Women, Whites, Wealthy, Young, Educated More Likely to Look Up Health Data

Women, non-Hispanic whites, younger adults, and those with higher levels of education and income are more likely than other demographic groups to gather health information online. For example, 65% of women but 53% of men look up online health info, and non-Hispanic whites (63%) have a higher rate than African-Americans (47%) or Latinos (45%).

In addition, 71% of 18-to-29-year-olds but only 29% of those 65 and older look up health information online, and 81% of college graduates but 24% of those who have completed some high school do so. A similar gap exists between those with a household income of $75,000 or more (83%) and less than $30,000 (41%).

Pew says there are two forces at play in the data: access to the internet and interest in health information. For example, women and men are equally likely to have access to the internet, but women are more likely than men to report gathering health information online.

For the other groups, the rate of internet adoption combined with their level of interest in health information drives their numbers either up or down.

7 in 10 Caregivers Get Online Health Info

Adults who, in the past 12 months, have provided unpaid care for a loved one are among the most likely people to have looked online for health information of all kinds (70%). Pew analysis shows these caregivers are not only often in need of health information but have the means to obtain it online: 80% have access to the internet.

Another group with reason to seek health information online is people who faced a serious medical emergency or crisis in the past year, either their own or that of someone close them (65%). Medical crises crop up in many people’s lives, across demographic groups, so there is little difference among the groups when it comes to internet access. The internet once again distinguishes itself for these users as a just-in-time information resource.

Interestingly, a third group, people who have experienced any other significant change in their physical health in the past year, such as gaining or losing a lot of weight, becoming pregnant, or quitting smoking; do not report a higher rate of health information seeking compared with other people.

While people with chronic health conditions or disabilities presumably have more need to obtain current health data than those without these issues, they report doing so at significantly lower rates. However, other Pew data shows US adults with chronic disease are offline in disproportion to the general population.

Eighty-one percent of adults reporting no chronic disease go online, compared to 62% of adults reporting one or more chronic diseases. While Pew does not have figures on how often adults with disabilities go online, MarketingCharts editors believe a similar discrepancy may exist.

Grandparents Growing into Major Consumer Segment

There are currently 69.6 million grandparents in the US, a figure expected to grow another 11% to roughly 76 million between now and 2015,according to new data from The Nielsen Company. Nielsen research reveals that grandparent households spend 4.4% more per year than all other households, which equates to an extra spend of more than $300 a year.

Single-Grandchild Grandparents Spend More

Interestingly, having multiple grandchildren does not translate to more spending. In fact, grandparents in the survey with only one grandchild actually spend two times more than grandparents with two to 10 grandkids.

The exception is grandparents with more than 10 grandkids, they actually spend $79 less per year than non-grandparent households. Nielsen analysis suggests grandparents with one grandchild are likely younger and still working and may be more inclined to show their love with greater spending. Similarly, households with more grandkids are likely to be older and therefore have weaker spending power.

4 in 10 Grandparents Help with Bills

Fully 39% of grandparents in the Nielsen survey provide some kind of support to help their grandchildren. Nearly one in four (23%) buy clothing for their grandkids and one in five purchase food and beverages.

Grandparents also sometimes help out with household and personal care purchases (16%), education expenses (10%), daycare costs (8%) and medical care/doctor visits (5%).

Grandparents Shop More Often in Many Channels

Grandparent households spend more than average in a number of retail channels, especially those with greater gift-giving options. Supercenters, warehouse club outlets, dollar stores and convenience/gas chains all over-index compared to non-grandparent households. With fewer mouths to feed, it is no surprise that they spend less than average in the grocery channel.

However, Nielsen research also showed how grandparents who see their grandchildren daily or several times per week (one-third of those surveyed) are bigger spenders.

Email Top Online Grandparent Activity

Sending and receiving email is the most popular online activity for grandparents, with 82% participating. Another 78% have specifically sent or received personal email.

Paying bills, checking the weather, printing maps and directions, reading the news, visiting social network sites, accessing personal health care information and playing online games are also internet-based activities enjoyed by a surprisingly high percentage of grandparents.

1 in 10 US Kids Lives with Grandparent(s)

One child in 10 in the US lives with a grandparent or grandparents, according to recent Pew Research Center analysis of US Census Bureau data. Pew analysis indicates the share of US children living with a grandparent/grandparents increased slowly and steadily during the past decade before rising sharply from 2007 to 2008, the first year of the Great Recession. There are about 2.9 million US children living with a grandparent as of 2008, compared to 2.5 million in 2000. That figure jumped 6% between 2007 and 2008.

Social Media Marketing: To Tweet to Who?

Columnist Lester Pyatt from Omark Strategic Hospitality Solutions considers social media marketing and gives his tops tips for Twitter.

The explosion of cost-effective social media has created a new emphasis on how we now manage our advertising and promotion campaigns. Traditional methods like newspaper advertising have made way to more targeted connection platforms like Twitter, Facebook, Linkedin, You Tube, and personal blogs.

Social Media Marketing: Twitter

I want to concentrate on Twitter, which is basically a micro blog that shares short messages of 140 characters called “Tweets” … but the question is: who and what do you talk about?

Here are my five steps to Twitter success:

1. Your first task is to follow people or businesses associated with your target market. For me, these are UK hotels, restaurants and pubs. A good source for discovering who to follow is Twellow, a yellow pages directory of Twitter accounts divided into different hobbies, places and business categories.
2. Once you have built a follow and follow back list, do not try to advertise or promote to these people straight away. Strike up a conversation, be friendly, it doesn’t matter if it’s about the weather, or a current trending topic; what you are trying to do is start a relationship of familiarity and trust with these people.
3. Build your influence. You want to be known as an expert in your target market producing quality information. A good way to do this is to sign up for Google alerts and find relevant news and topics. The latest news can be automatically delivered to your inbox daily, allowing you to browse and post topical articles on Twitter. If they like your information, they will re tweet this to their followers and help spread your influence.
4. Once you have established yourself, you will be in a better position to promote offers or information to your target customers. To make it easier for them to find trends or topics for tweets, people use the hash tag (#). So, if I have specific information for UK hotels, I simply include the tag before the tweet (e.g. #UK hotels – Free information to boost your profits), allowing others looking for that hash tag to see my tweet.
5. Keep your followers current. It’s no good having followers who haven’t used their account for a long time. A good tool to use for this is Friend or Follow – allowing you to easily ascertain who you are following and who isn’t following you back and then delete them if necessary.

Ignore social media at your peril, combined with Traditional advertising, email marketing, newsletters, website optimization and killer press releases, you will have an arsenal of cost effective weapons to boost your advertising and promotion campaigns during 2011.

By Lester Pyatt