Thursday, April 28, 2011

The Importance of the Latino Vote in Future Elections


No matter how you spin it, the number of Latinos who voted in November 2010 is of enormous importance to future election results. It is a relatively young population and represents the fastest growing minority in the nation.
All in all, Latinos are a formidable force in electoral politics for many years to come.
Yet the 6.6 million Latinos who voted in November 2010, according to a study released Tuesday by the Pew Hispanic Center, more than ever before in any mid-term election, was seen in contrasting ways by The Washington Post reporter and its headline writer.
The reporter, as did the story by the Associated Press, stressed that the number of Latinos who voted in November of 2010 was a million higher than those who had turned out at the polls four years earlier. Yet the headline writer saw the other side of the story; not how many Latinos and Asians had voted, but how a majority of Latinos and Asians did not vote two years ago.
The Pew Hispanic Center study found that as a share of the electorate, Latinos made up 6.9 percent of the 96 million voters in 2010, up from 5.8 percent of the 96.1 million voters four years earlier. It added that most of them voted for the Democratic Party.
According to the study among those voters were 600,000 Latinos who turned 18 each year between 2006 and 2010 as well as 1.4 million foreign-born adult Latinos who became U.S. citizens and therefore eligible to vote.
“A lot of that growth is driven by U.S.-born young people who are coming of age and now (are) eligible to vote,” said Mark Lopez, Pew Hispanic Center associate director. He added that although the number of Latino voters had grown by one million between 2006 and 2010, the number of Latinos eligible to vote grew much faster, from 17.3 million to 21.3 million.
As a result, the gap between potential and actual Latino voters grew by 3.1 million in 2010 and voter turnout among Hispanics continues to lag far behind non-Hispanic whites and blacks.
Almost half of eligible white voters, 48.6 percent, and 44 percent of eligible black voters said they cast ballots in the 2010 elections. That compares to less than a third — 31.2 percent — of eligible Latino voters who said they voted. The gap is similar between whites and Hispanics who vote in presidential elections.
The Washington Post story also highlights that the Latino voting picture is not all bright and shiny for Democrats. It says that the snapshot study of minority voting comes on the heels of a poll showing that support for President Obama among Latinos is down by more than 25 percentage points compared with the start of his administration — cause for serious concern among Democrats.
The reason is obvious; the difference between what candidate Obama said about immigration reform and what the Obama administration is doing with undocumented workers it finds in the country.
Candidate Obama promised passage of comprehensive immigration reform law in his first year in office. He is going on three and still the issue as a whole has not come up for a vote in Congress, which prior to Republicans gaining control of the House of Representatives, was in complete control of Democrats.
Furthermore, as president, the Obama administration has deported more undocumented immigrants than any other administration. The criticism does not come from Republicans. It comes from Democrats and from Latino grass roots organizations.
“You can’t say during a campaign, ‘A child should not be taken from her mother’s arms’ and ‘Children should not come home to find their parents have been taken away by immigration officials,’ and then conduct one of the most massive deportations of immigrants in the history of the country,” Rep. Luis V. Gutierrez (D-Ill.) told The Washington Post. He blamed Obama’s immigration stance for lackluster turnout among Latinos.
The administration is on track to deport more undocumented immigrants than any previous administration — Republican or Democrat — in history, the story added.
His position is nuanced, legalistic; difficult to defend.
Obama says that he supports an immigration overhaul and has called on Congress to act. In the meantime, he has said, he is obliged to enforce the immigration laws on the books.
But Republicans and Democrats are deeply divided, and reform is unlikely in the remaining two years of Obama’s term. According to the Washington Post, recognizing that legislative action was unlikely anytime soon, 22 senators wrote to Obama this month asking him to use his executive powers to stop deportations of undocumented students.
Several Democrats, including Senate Majority Leader Harry M. Reid (Nev.) and Sen. Barbara Boxer (Calif.) were reelected last year with strong Latino support, but on the whole, GOP candidates fared better than expected among Latino voters, the Post story said. That was especially true of Latino GOP candidates.
“During the November 2010 midterm elections, the Republican Party had historic levels of Hispanic support,” said Rep. Lamar Smith (R-Tex.), chairman of the House Judiciary Committee. “In fact, exit polls showed that 38 percent of Hispanic voters cast ballots for House Republican candidates. This is more than in 2008 and 2006. . . . All five Hispanics elected to Congress in 2010 were Republicans.”
Smith said that calls for strong border protection and enforcement had played well in Florida, Mexico and Nevada, including with Latino voters. “This is a good trend for the GOP,” he said.
Finally, the study also found that there are differences in voter turnout rates among Latino eligible voters. In 2010, Latino college graduates had the highest voter turnout rate (50.3%) among Latino eligible voters, while young Latinos ages 18 to 29 had the lowest (17.6%).
Differences in participation rates also exist by country of origin.  Nearly half (49.3%) of Cuban-origin Latinos voted in 2010; compared with 29.6% of Puerto Rican-origin Latinos and 28.7% of Mexican-origin Latinos.  Similarly, a greater share of naturalized foreign-born Latinos than native born Latinos voted — 36.6% versus 29.2%.
The voters are there.
Now it is up to the parties to motivate them to register to vote and then go to the polls.
The Americano/Agencies
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Wednesday, April 27, 2011

Social media and the role of newsletter marketing

A recent report from Social Media Examiner found 90 percent of marketing professionals believe social media is an important aspect of their businesses. While most businesses are engaged in Facebook, Twitter or LinkedIn, fewer grasp what works and what doesn't.

Most experts agree that social media and other web-based channels are driven by content - consumers want to be engaged and receive informative and relevant materials from the organizations they allow into their inboxes and Twitter feeds.

For that matter, newsletters - both print and digital - have remained popular marketing devices, as they serve to provide consumers with a trove of reading material, data and content that can be used to either kill some time or pique their interest in the company.

"Although your newsletter should promote your business, its primary function is not to sell; it's to build relationships with prospects and customers. Making a connection is key," writes Michele Pepe-Warren for InformationWeek. "Discuss topics that are relevant and interesting to your readers. If they know they're getting useful information, they'll continue to subscribe."

Design is also important. Newsletters should be clean with a simple layout. One may actually be surprised to note how much poor design - consciously or not - can deter readers from any publication.



By PAULINE CROSS

Online Moms Use Facebook, Email


lucid-moms-facebook-apr-2011.JPGFacebook and email are the two dominant forms of online communication used by US moms,according to data collected in January 2011 by Lucid Marketing. Results of “How US Moms Share and Spread Information” indicate slightly more than nine in 10 moms use Facebook (93%) and email (91%) to communicate.

1 in 3 Moms Tweet, Blog

A little more than one in three moms use Twitter (36%) and personal blogs (34%). The only other online communication technology used by more than 20% of moms is social network MySpace.

Almost All Moms Check Email Daily

lucid-moms-interact-apr-2011.JPGA near-universal 98% of moms with email accounts check them at least once a day. Other online communication technologies with high daily usage rates by moms include Facebook (84%) and news websites (60%). Interestingly, the good old-fashioned telephone has a 60% daily usage rate among moms, as well.

Moms Learn from Email

lucid-moms-learn-apr-2011.JPGA high percentage of moms often use email as an educational tool. Eighty-three percent of moms said they often learn new things through email, the highest response rate for any means of communication covered by the survey. Facebook ranked second (76%), while non-technological face-to-face meetings came in a close third (73%).
Other popular educational tools among moms include blogs (66%) and TV (65%).

Moms Share Learnings via Face-to-Face, Email

lucid-moms-share-apr-2011.JPGWhen it comes to sharing things they have learned, the largest percentages of moms either often eschew technology and do it face-to-face (84%), or employ email (also 84%). Close to 80% use the phone.
Facebook is the only other medium often used by more than half of moms to share learnings, with 69% using “share” and 67% using “like.”

Significant Others Get Most Info

lucid-moms-spread-apr-2011.JPGWho receives all this information that moms are sharing? Unsurprisingly for anyone in a relationship with a mom, 94% share information with their significant other. Ninety percent share with their best friend(s), and slightly more share with close family (such as a mother or sister).
The other two groups of people in a mom’s life most likely to get information from them are girlfriends (86%) and other parents (78%).

BabyCenter: Moms Love Smartphones

American moms are more likely than overall women own a smartphone, according topreviously released data from BabyCenter. The “21st Century Mobile Mom Report” indicates 53% of moms say they purchased a smartphone as a direct result of becoming a mom. This makes moms 18% more likely than overall women to have a smartphone, and smartphone adoption by moms has grown 64% in the last two years.
About the Data: Survey data was collected in January 2011 from 514 mothers who are members of the online community HeardItFromAMom.com.

Tuesday, April 26, 2011

Woman's Naked Body Dumped By Side of 5 Freeway in Storage Container

The naked body of a deceased woman was discovered late Monday night next to an off-ramp of the I-5 Freeway in Boyle Heights. The corpse, left in a plastic storage container, was likely dumped by her killer or killers, say the Los Angeles Police Department, according to LA Now. The body was found in the brush off the freeway at State Street and Cesar Chavez Avenue by a homeless person, who notified authorities.
"Officials said the body is that of a Hispanic female who may be 20 to 30 years old," reports ABC7. The LAPD believe her death was a homicide, and the coroner's office will conduct an autopsy and work to identify the victim.



 

Monday, April 25, 2011

20th Century Fox Seeks Original Screenwriters (Chaos Ensues)

Let the claws come out! Twentieth Century Fox has announced that they will launch a new in-house writers program, bringing on a group of emerging writers to generate original work, reports Nikki Finke at Deadline Hollywood.
Quoting a statement released from the studio, Finke writes:
“The goal for this enterprise is to create a place where original ideas are generated and where new writers can feel supported to do their best work,” [president of production Emma] Watts said.
The Hollywood Reporter writes that five writers will be brought on to work on comedy, and five will be brought on to work on action/adventure. Heading up the comedy team will be Nicholas Weinstock, former Chernin Entertainment executive vice president, and former vice president of development at Lucasfilm Ltd. Steve Tzirlin will lead the action/adventure team. The two will hire writers along with Watts.
The writers will focus on creating new material rather than rewriting old scripts or turning books into movies, writes Finke.
No word yet on how to apply.
Sorry.


By Jessica Pauline Ogilvie in  on April 25, 2011 4:40 PM

How Social Media Could Save Your Life, Literally


Want to know if a particular kind of medication is likely to stop your cancer from spreading? There’s an ap for that. More specifically, there’s a social media network dedicated to crowd-testing medications and conditions, and the social media network has an app. At least it probably will in the future.
It’s one of the most mysterious and vaunted ideas of the financial industry: the wisdom of the crowd. They even have a principle for it. The “efficiency principle” of markets states the while the judgement of any one expert analyzing markets can be flawed, the aggregate judgement of the masses tend to gauge supply and demand perfectly, such that market prices achieve “perfect efficiency”—neither over-valued or undervalued.
While the notion of crowd-sourcing in finance is ancient, in medicine it’s still a barely a glimmer. The omnipotent (or at least omniscient) doctor is still entrusted with singular judgement when it comes to his patients. Sure, there are specialists, and patients are welcome to seek second and third opinions if they’re not happy with their first. But this is fundamentally different than offloading judgement from any single individual and rather onto a process comprised of many different people.
But today the Wall Street Journal offers a glimpse into what could be an important part of how all kinds of conditions are treated in the future. In studying the potential use of lithium in treating ALS (Lou Gehrig’s disease) researches sourced test candidates through the social media network PatientsLikeMe.
“More than 4,300 patients are on the PatientsLikeMe ALS site, where they frequently share information on how their disease is progressing and strategies they are using to fight it,” writes the Journal. “PatientsLikeMe developed an algorithm that matched 149 patients taking lithium with at least one other ALS patient on the site who didn’t take the drug. A total of 447 patients were among this group that researchers considered controls.”
The study found conclusively that lithium is not effective in combatting ALS. But what it also found is that crowd-testing medications through social media is a far superior way to run such tests than the standard tests used by drug companies. The PatientsLikeMe study acheived its finding nine months after launching, whereas “conventional trials typically take more time just to enroll patients. Costs for drugs and recruiting patients were [also] avoided.”
But what’s most exciting about the wisdom of crowds applied to medicine is that solutions and prognoses for conditions may be tested that otherwise would have never come to light. “Social network-run studies may be most useful for testing efficacy of so-called off-label or off-patent compounds that patients are using but are unlikely to ever attract pharmaceutical company interest,” writes the Journal.
In the future your social media habits may be more immediately vital to your physical well-being than we can currently imagine, and the aphorism “I get by with a little help from my friends” may take on a whole new meaning.
From: http://www.deathandtaxesmag.com

High Income Households w/Kids Use Most Web

High Income Households w/Kids Use Most Web

nielsen-wealthy-internet-apr-2011.JPG
High income US households with children younger than 18 are most likely to use the internet, representing a disproportionately large percentage of the US internet universe, according to an April 2011 study from The Nielsen Company. Data from “The New Digital American Family” indicates households earning $75,000 or more in annual income represent 17% of the internet universe, a figure 30% larger than the 13% of total US population they represent.

Middle, Lower Class Households w/Kids Also Disproportionately Use Web

Middle class households with children younger than 18 earning $50,000 to $74,999 annually also use the internet at a disproportionately high rate. These households constitute 11% of the internet universe, a 37.5% larger figure than the 8% of the total US population they represent.
Interestingly, lower class households with children younger than 18 earning less than $50,000 annually use the internet at a 33% higher rate than their share of US population (16% compared to 12%), meaning they are more likely to be online than middle class households.

Households with Kids 1/3 of Family Marketplace

nielsen-family-apr-2011.JPG
Looking at other US household trends, Nielsen finds that one-third of households have children. The largest single share of the US family marketplace is comprised of Baby Boomers and older generations (born in 1964 or earlier) without children, who represent 49% of all households. The remainder of households consists of consumers born in 1965 or later without children.

Growth Rate of Households with Kids Varies Dramatically

nielsen-family-growth-rate-apr-2011.JPG
Growth rates of households with children vary dramatically by ethnic segment. Overall, the 2010-2020 growth rate of households with children is expected to be 4%. However, this figure varies from close to 30% for Hispanic households to less than 0% for white households. African-American households have an expected rate of less than 5%, while Asian and other households are both expected to grow by more than 20% in the next 10 years.
Looking at expected growth rates of households with children by income, Nielsen expects the poorest households to grow the most rapidly. Households defined as struggling will grow by almost 12%, while affluent households will slightly decline and wealthy households will only grow about 2%. Upper middle and lower middle class households are also only expected to grow at very low rates.

Other Findings

  • Almost three-fourths of Americans older than age 18 were married in 1960, but only 52% are today.
  • Hispanics represent the fastest-growing segment of the multi-cultural nation, growing 40% in the past 10 years and numbering 50 million people.
  • Households with children younger than age 18 will be predominantly multi-cultural by 2020 (Hispanic, African-American and Asian-American); 40% already are multi-cultural today due in large part to immigration.
  • High income families view less TV but spend more time viewing with kids, using time-shifted media four times more often than low income households.

Grandparents Grow into Major Consumer Segment

There are currently 69.6 million grandparents in the US, a figure expected to grow another 11% to roughly 76 million between now and 2015, according to February 2011 data from The Nielsen Company. Nielsen research reveals that grandparent households spend 4.4% more per year than all other households, which equates to an extra spend of more than $300 a year.

Friday, April 22, 2011

Nielsen: Average American Watches More than 34 Hours of Television per Week


The average American watched 34 hours, 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes, according to “State of the Media, Trends in TV Viewing—2011 TV Upfronts” from The Nielsen Company. The heaviest users of traditional TV are adults 65+ (47 hours, 33 minutes per week), followed by adults 50-64 (43 hours, per week). Trailing all other age groups, teens age 12-17 watch the least amount of TV (23 hours, 41 minutes per week).  Emerging trends in TV viewing include:

  • Timeshifting continues to be a significant factor in how consumers watch TV. 38% of all TV households in the U.S. have a DVR
  • Mobile Video viewing has increased 41%  from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
  • Viewing video online also continues to increase. In January 2011, 143.9 million Americans viewed video online
  • The audience overlap between visitors to network and broadcast media sites and social networking & blog sites is significant. In January 2011, 49% of social networking & blog site visitors also visited TV network and broadcast media sites
  • Television advertising spend was the largest medium for all ad spending in 2010, accounting for $69 billion.

Wednesday, April 20, 2011

Six Successful Entrepreneurs Share Keys to Success In New ‘America’s Best’ Video Series

Release Date: April 19, 2011
Release Number: 11-26
Contact:
SBA – Cecelia Taylor (202) 401-3059
ADP – James Duffy (973) 974-7880
Internet Address: http://www.sba.gov/news

SBA, ADP videos feature noted company founders who utilized and benefitted from agency’s programs as they grew their businesses
ROSELAND, N.J. and WASHINGTON, D.C. – A new video series launched today by the U.S. Small Business Administration and ADP® offers insight into the story behind the story of six successful American companies. Featuring the individuals who built their businesses from an idea to become industry leaders, the “America’s Best” series shares keys to success, best practices and lessons learned for today’s entrepreneurs.
“With this series, SBA and our partner ADP offer current and potential entrepreneurs a chance to hear from the people who built their big ideas into some of America’s most successful companies,” SBA Administrator Karen Mills said. “These six people share their personal perspectives and insights into the challenges they faced, along with their failures and successes, while also offering an inspirational look at the resiliency behind America’s spirit of entrepreneurship.”
The “America’s Best” video series is available online at www.sba.gov/AmericasBest and on www.ADP.com. The series was produced in partnership between SBA and ADP, a provider of human resource outsourcing, payroll services and benefits administration.
Told from the perspective of company founders and key executives, the “America’s Best” videos profile once small U.S. businesses with remarkable stories of entrepreneurism, growth and success. They are part of the SBA’s ongoing effort to celebrate entrepreneurship and provide small business owners and start-ups with relevant programs and resources to help them grow their businesses and create jobs.
“Throughout its history, SBA has provided critical support to tens of thousands of startups and small businesses,” Mills said. “This series highlights the stories of six of those firms and shares best practices and lessons learned that can be helpful to other entrepreneurs and small business owners who are working every day to grow their businesses and achieve their own piece of the American dream.”
“Like the SBA, ADP has a long history of supporting entrepreneurs and small businesses with a proven record of helping businesses grow. ADP is proud to have worked closely with the SBA to make this series of educational videos available on the web and to honor some truly remarkable business success stories,” said Regina Lee, ADP’s president of Small Business Services and Major Account Services. “We join the SBA in saluting the accomplishments of these six businesses and the entrepreneurial spirit of the people behind them, and hope that these compelling and motivating videos will inspire and inform others on the path to similar success.”
Featured companies in the “America’s Best” video series include:
  • Allen Edmonds Shoe Corporation, Port Washington, Wis. - Established in 1922, Allen Edmonds operates 32 retail stores in 17 states, and is among a small minority of companies continuing to produce the majority of their shoes domestically. Between 1979 and 1989, Allen Edmonds received SBA-guaranteed 7(a) loans totaling $2,265,000.
  • Cerner Corporation, Kansas City, Mo. - In 1979 the three founders, Neal Patterson, Cliff Illig and Paul Gorup, sat around a picnic table and decided to create a company. Today, Cerner Corporation is an industry leader in medical system design. In 1983 Cerner received a $200,000 7(a) loan and a SBA- licensed SBIC financing of $630,000 in 1986.
  • Columbia Sportswear Company, Portland, Ore. - Rescued from near bankruptcy, Gert Boyle took over operations of Columbia, started by her parents, and turned it into a $1 billion company. The business received an SBA-backed loan for $15,000 in 1970.
  • The Gymboree Corporation, San Francisco, Calif. - Joan Barnes created Gymboree in 1976 as a place where moms and their children could play and exercise. Since then, it has become a giant corporation that includes almost 600 Gymboree retail clothing stores and nearly 300 Gymboree Play & Music centers worldwide. Over the years, the corporation received investments totaling nearly $5 million from a SBA-licensed SBIC.
  • Radio One, Inc., Lanham, Md. - Among the largest African-American owned and operated media corporations in the United States, Radio One was started by Catherine L. Hughes in 1980. Radio One owns and/or operates 53 radio stations located in 16 urban markets in the United States. The company received investments totaling $9.5 million from SBA-licensed SBICs in the late 1990s. Hughes also received an SBA-guaranteed 7(a) loan for $600,000 in 1980.
  • Ruiz Foods, Dinuba, Calif. - Founded in 1964, Ruiz Foods is the top seller of frozen Mexican dishes in the United States. Under the brand names of El Monterey and Tornados, it produces nearly 200 frozen Mexican foods. Ruiz Foods co-founder Fred Ruiz benefitted from technical assistance through SBA-affiliated SCORE counselors and also received SBA-guaranteed 7(a) loans in 1977 and 1979 totaling $275,000.
    About ADP
    Automatic Data Processing, Inc. (NASDAQ: ADP), with nearly $9 billion in revenues and about 550,000 clients, is one of the world’s largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP, visit the company's website at www.ADP.com.
    About SBA
    The U.S. Small Business Administration, established in 1953, provides financial, technical and management assistance to help Americans start, run, and grow their businesses. With a portfolio of direct and guaranteed business loans and disaster loans worth more than $80 billion, SBA is the nation’s largest single financial backer of small businesses. Last year, SBA offered management and technical assistance to more than 1.1 million small business owners. SBA also plays a major role in the government's disaster relief efforts by making low-interest recovery loans to both homeowners and businesses.
    The support given by the U.S. Small Business Administration to this activity does not constitute an expressed or implied endorsement of any cosponsor’s or participant’s views, opinions, products, or services. All SBA programs and cosponsored programs are extended to the public on a nondiscriminatory basis. Cosponsorship Authorization No. 10-2110-17.

25 Advertising Networks for Online Businesses


Google’s AdSense and AdWords are two of the most widely used advertising platforms for online business. And although Google facilitates a massive amount of traffic online, there are dozens of other ad networks that ecommerce businesses can take advantage of.
Here are twenty-five popular advertising networks to help target as many Internet users as possible and grow your business.

Large-Sized Search Engine Affiliated Networks

  1. Google AdSense. One of the most widely used and popular ad platform for online publishers to earn revenue by displaying relevant ads on a wide variety of content that is suited to an audiences specific interests. Participation in AdSense is free and advertisers pay Google for clicks or impressions of ads displayed on participating sites.
  2. Google AdWords. Ads appear on Google search result pages and the Google Advertising Network – your business ads will appear besides relevant related search results. Best of all, you only pay if people click your ads.
  3. Yahoo! Advertising Network. Personalize and optimize ads for specific users using Yahoo!’s user-data proprietary advertising technology. Various packages and ad solutions available, depending on your business’s needs - price varies with each package.
  4. Microsoft Advertising adCenter. Use adCenter to create ads that appear in search results of both Bing and Yahoo! search engines and reach millions of their users. You only pay when someone clicks your ad.
  5. Microsoft Ad Network. Create a custom campaign on Microsoft’s vast network of brands — from search advertising to display advertising and much more — target ads directly to your potential customers. Each advertising package is customizable and price varies with each option as well as scope of campaign.


Alternative Advertising Networks

  1. PocketCents. Create and display text, image or video ads directly to the kind of users who are interested in your product or service on the PocketCents Network. Set up a fixed monthly budget per ad, eliminate competitive placement based on bidding and much more with PocketCents. PocketCents features a flat rate of $.25 per click on text or image ad or per play of video ad.
  2. Clicksor. A contextual targeting ad network that automatically matches your ads to the most relevant websites in Clicksor's network. Create text or graphic banner ads, pop-under ads or interstitial ads — appearing between web pages — and pay per click (CPC), per 1,000 impressions (CPM), or per visit (CPV).
  3. AdBrite. One of the largest ad networks outside of the big search engine brand networks — create and target ads to users in the network and pay with variable pricing models including CPC, CPM and other flexible pricing options.
  4. Bidvertiser. Advertise across thousands of websites in the Bidvertiser network on a pay-per-click basis. Browse the categorized directory of websites and select the appropriate ones you want to advertise on for your business; set your desired geographic targeting and your pay-per-click bids and your ads are ready to go.
  5. Chitika. An ad network that targets your ads directly to interested individual users. Currently, Chitika is only open to advertisers interested in spending a minimum of $50,000 per month.

  6. TribalFusion. Reach the almost 230 million users on Tribal Fusion’s ad network per month with your ads — several advertising package options that can be tailored to suit your business’s needs, pricing varies on package and scope of campaign.
  7. Advertising.com. Reach approximately 183 million users monthly on this large alternative advertising network — pricing is depending on campaign.
  8. Vibrant. With around 250 million unique users in its network, Vibrant is a great text-based advertising option for ecommerce businesses. Pricing is cost per 1,000 impressions and varies based on available inventory and the category of ad placement.
  9. ValueClick Media. Place ads and target users on this network that reaches approximately 173 million unique visitors per month. Pricing dependant on scope and style of ad package.
  10. ContextWeb. Target ads to relevant users in this network to get the most value for your dollar spent. Pricing is flexible with a name-your-own price option for cost per 1,000 impressions.
  11. Claxon. Run banner campaigns on this ad network and geo target by nation and cap impressions, if needed. Pricing depends on size of banner ad and scope of campaign.
  12. Clickcent. Run ads on this contextual advertising network and pay only for the actual unique traffic to your site at a price that you negotiate. You can monitor responses to your ad in real-time and change your bid price or ad copy as you see fit.
  13. DynamicOxygen. A search engine marketing solution that allows you to target millions of prospective customers coming from Google, Yahoo!, Bing and many more. Pricing is cost per click and rates depend on size and scope of ad campaign.

  14. EpicDirect. Place ads on this network that gets around 180 million monthly impressions in North America alone. A pay for performance based ad network with pricing dependant on size and scope of campaign.
  15. Casale. Identify and target users based on their opinions, attitudes, consumption level or country, region and much more. Pricing to set up a custom campaign on this network varies on size and scope of campaign.
  16. BurstMedia. Place custom, demographic targeted ads, behavioral targeted ads and retargeted ads on this network and fine tune your campaign in real-time. Pricing is variable depending on scope of campaign and is flexible with cost per 1,000 impressions, cost per click and cost per action packages available.
  17. Black Label Ads. This network receives a approximately 300 million impressions per day across more than 10,000 total participating sites. With Black Label, you can manage and fine-tune your campaign on all the sites that displayed your ads. Target users by region, country, gender, age, keywords and much more.
  18. AdBull. An ad network for cursor-based ads — these ads appear to relevant users right next to their cursor so it will be sure to get seen. Pricing to place ads is $25 to get started, which is deducted by $.01 per click and can be funded at anytime for more ads.
  19. InfoLinks. InfoLinks is a contextual text-based ad using the underlined keyword style all on a network that gets approximately 300 million unique visitors monthly across more than 40,000 websites. Pricing begins at $500 minimum, which is deducted on a per click basis with a rate that is determined by size and scope of campaign.
  20. Kontera. An in-text advertising platform that uses the underlined keyword style of ad on a network that receives approximately 140 million unique visitors monthly. Pricing varies and is dependent on size and scope of campaign.

  Direct Response- Hispanic Advertising- Media Buy  Attention Business Owners! Are you hungry for more traffic, engagement and customers in ...