The average American watched 34 hours, 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes, according to “State of the Media, Trends in TV Viewing—2011 TV Upfronts” from The Nielsen Company. The heaviest users of traditional TV are adults 65+ (47 hours, 33 minutes per week), followed by adults 50-64 (43 hours, per week). Trailing all other age groups, teens age 12-17 watch the least amount of TV (23 hours, 41 minutes per week). Emerging trends in TV viewing include:
- Timeshifting continues to be a significant factor in how consumers watch TV. 38% of all TV households in the U.S. have a DVR
- Mobile Video viewing has increased 41% from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month
- Viewing video online also continues to increase. In January 2011, 143.9 million Americans viewed video online
- The audience overlap between visitors to network and broadcast media sites and social networking & blog sites is significant. In January 2011, 49% of social networking & blog site visitors also visited TV network and broadcast media sites
- Television advertising spend was the largest medium for all ad spending in 2010, accounting for $69 billion.
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