Google Android Market Share Jumps 27% in 3 Mos.
Google Gains at RIM’s Expense
Google gained most of its smartphone platform marketshare at the expense of RIM, maker of the Blackberry platform. RIM lost almost 14% of its share between November 2010 and February 2011, dropping from 33.5% to 28.9%. RIM maintained a narrowing lead over number three Apple. There were no other significant changes in marketshare among the other three smartphone platforms in the top five.However, Google built on a trend begun in January 2011, when for the first time it displaced RIM, claiming the top spot with a 31.2% share, up almost 33% from 23.5% in October 2010. Meanwhile, RIM lost 15% of its US smartphone platform share in the same time period, dropping from 35.8% to 30.4%. The other leading US smartphone platform provider, Apple, remained almost flat in percentage by going from 24.6% to 24.7% market share. However, this incremental increase was not enough to keep Apple from dropping from second to third place.
General US smartphone ownership grew dramatically between November 2010 and February 2011, with 69.5 million people in the U.S. owned smartphones during the three months ending in February 2011, up 13% from 65.8 million during the preceding three-month period.
Apple Shows Most OEM Growth
The other OEMs saw little change, with Samsung retaining its top spot. RIM slightly lost share but still led Apple in fourth place.
Mobile Content Usage Up
In addition, accessing of social networking sites or blogs increased 13%, growing from 25.3% to 26.8% of mobile subscribers. Playing games increased 9%, from 22.6% to 24.6%of the mobile audience, while listening to music represented 17.5%, up almost 17% from 15% three months earlier.
Google Android Rises 267% YOY
Google Android’s share of the US smartphone market has risen an impressive 267% from February 2010, when it ranked fourth with a 9% share. RIM, number one at that time, held a 42.1% share, meaning it has lost about 31%, or nearly one-third, of its market share in the past year.About the Data: The comScore MobiLens study surveyed more than 30,000 U.S. mobile subscribers
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