Top Viral Videos – September 2011

Many viral video viewers were either thinking of a kid in their lives, reliving their childhoods or were kids themselves, judging by the list of the 10 most-shared viral videos in September 2011 as tracked by Unruly Media. Four of the top 10 videos were either aimed at kids or featured kid-friendly content.

Vader, Hamsters, Puss In Boots, Muppets Go Viral

Leading the way in kid-themed videos was the fourth-most-shared-video, “The Force: Volkswagen Commercial,” which features a young boy in a Darth Vader costume being kindly led to believe he can start a car by pointing at it. This video has made frequent appearances on the Unruly Media list since it debuted during the February 2011 Super Bowl.

Interestingly, the videos ranked five through seven were all also kid-friendly. Number five, “Party Rock Anthem – Kia Soul Hamster Commercial,” is another frequent visitor to the most-shared video list and features cute furry animated hamsters invading what first appears to be a clip promoting a violent video game.

Number six, “Puss In Boots – The Cat Haz Swagger,” parodies the popular Old Spice commercials telling women their man can smell like the shirtless, muscular man in the video, only this time it is the animated character Puss In Boots standing in the shower. The clip promotes an upcoming animated feature film.

And the number seven clip, “Sesame Street: G,” features the beloved Muppets from the timeless kids’ show “Sesame Street” parodying the popular nighttime series “Glee.”

Everyone Loves a Good Prank

The number one viral video is a promotion for Carlsberg beer showing what are purportedly real-life “innocent” couples entering a Belgian movie theater that happens to be filled with 148 mean-looking bikers. While most couples leave, the ones brave enough to take their seats are rewarded with a burst of applause and a toast with bottles of Carlsberg beer.

Video Game Violence, Sports Make List

Two perennial themes represented on the top 10 viral video list, video game violence and sports, make their requisite appearances. Gameplay from the futuristic combat game “Battlefield 3″ is accompanied by a soundtrack featuring the Jay-Z rap hit “99 Problems,” while an entry from DC Shoes using its endlessly popular series of Gymkhana auto stunt videos is also on the list.

Other entries include a promotional clip for a Norwegian bank featuring film star George Clooney and an advertisement for the hit Showtime program “Dexter.”

Top 10 Most-shared Online Videos Sept. 2011

1. Carlsberg – Stunts with Bikers in Cinema
2. Dexter – Season 6 Trailer
3. Ojai Valley – Taxidermy TV Commercial
4. Volkswagen – The Force TV Commercial
5. Kia – Soul Hamster Commercial 
6. Puss In Boots – The Cat Haz Swagger
7. Sesame Street – G
8. Battlefield 3 – Jay Z – ‘99 Problems’ 
9. DC Shoes – Ken Block’s Gymkhana 4: The Hollywood Megamercial
10. DnB NOR – Clooney Ad

comScore: Online Video Consumption Grows

For the third straight month, the number of Americans viewing online content and their total online video viewing sessions grew on a month-over-month basis in August 2011, according to comScore Media Metrix data. A total of 180.37 million Americans viewed online video content in August 2011, representing fractional growth from 180.3 million July 2011, which in turn marked the second straight month of 1% growth in unique online video viewership.

Americans logged about 6.9 billion online video viewing sessions in August, roughly tying the all-time record set in July and an increase of about 33% from 5.7 billion in August 2010. On a year-over-year basis, unique online video viewership grew about 1.5%, from 177 million.

Source: MarketingChart.com

Microbloggers Promote Infographics

Judging by the overwhelming distribution of online mentions of the term “infographic” during the past year on microblogs, microbloggers appear to be their biggest fans/promoters,according to September 2011 data from Infegy. About nine in 10 (91%) online mentions of the term infographic occurred on microblogs between September 23, 2010 and September 23, 2011.

Another 5% of mentions occurred on blogs, while 3% occurred on forums and 1% occurred in web images.

Looking at mentions of the term infographic on the microblogging site Twitter, Infegy finds that the number one hashtag for these mentions is “@mashable,” which has a substantially larger share of total mentions than the runner-up hashtag “@visually.”

The other top five hashtag for Twitter mentions with a significant share is “@techcrunch.” Following with much smaller shares are number four, “@fastcompany,” and number five, “@GOOD.”

Top Keywords Include Several SocNet Terms

Several of the top keywords associated with online mentions of infographic are social networking-related. In alphabetical order, they are: apple, blog, business, comment, cool, created, data, design, facebook, facts, good, google, graphic, information, internet, interest, iphone, marketing, mobile, online, people, socialmedia, socialnetworking, visualization, technology, twitter, and web.

7 in 10 Infographic Mentions from US

Seventy percent of all infographic mentions occurred in the US. Rounding out the top five nations for infographic mentions, another 11% occurred in the UK, followed by Canada (8%), Netherlands (6%) and India (5%).

Other Findings

• 89% of infographic mentions are made in English.
• On Tuesday, Aug. 16, 2011, there were 236,326 global mentions of infographic, the one-day high total for the 12-month period tracked.
• The word infographic was mentioned online globally every 1.7 seconds, with an average daily total of 51,148.
• 73% of infographic mentions are made by men.

Last Exit: Info-Art Importance Grows

As far back as November 2009, Last Exit was proclaiming “info-art” (which essentially means infographics) as a defining art of our time. Last Exit analysis indicated the art of the infographic is becoming increasingly pervasive as people look more and more to the growing amount of data at their disposal for insight, and more refined as the interactions of that data becomes more complex. Last Exit advises marketers to expect to see greater innovation spurred by more elegant ways of capturing and visualizing information by a growing number of info-artists.

Source: Marketing Cha

Back to School Influences August Web Visits

The beginning of a new school year seemed to have a major effect on Americans’ web habits in August 2011 as education information was the fastest-growing site category, according to  comScore Media Metrix data. Education information grew 19% month-over-month to 73.7 million visitors.

Pearson Education ranked first in the education information category with 15.6 million visitors (up 35%), followed by HotChalk with 13.6 million (up 31%), ClassesUSA.com with 6.6 million (up 8%), About.com Education with 6.4 million (up 29%) and CoolMath.com Inc with 3.7 million visitors. College students checked out the reviews on their professors for the semester at RateMyProfessors.com, which jumped 45% to 3.2 million visitors, while Blackboard.com attracted 3 million visitors (up 64%).

Web Visitors Hit the Books

Another category likely influenced by the coming of the 2011-12 academic year, book retailers, was also a top-gaining category in August, growing 11% to 26.1 million visitors. Barnes & Noble ranked #1 in the category with 9.8 million visitors (up 19 %), while BookSpan property saw 1.8 million. Budget book retailer Chegg.com surged 273% to the #3 spot with nearly 1.7 million visitors. Borders Group, Inc. closely followed with nearly 1.7 million visitors, while AbeBooks took fifth with 1.6 million (up 56%).

Career Training also Popular

Career Training and Education Sites also experienced a traffic spike in August, growing 12% to 12.3 million visitors. LiveCareer.com ranked as the category leader with 1.2 million visitors (up 23%), followed by FastWeb.com with 698,000 (up 13%) and Learn4Good.com with 559,000. AesopOnline.com nearly tripled its audience to 370,000 in August (up 1925), while Pryor.com rounded out the top five with 357,000 visitors (up 10 %).

Americans Feel Under the Weather with Hurricane Irene and Allergies

Between the onset of Hurricane Irene and seasonal August weather, Americans had reason to visit weather sites during the month. The category grew 7% to an all-time high of nearly 100 million visitors, with The Weather Channel taking the top spot reaching 69 million visitors (up 15%). WeatherBug Property came in second with 24.4 million visitors, followed by Weather Underground with 13.3 million (up 24%), AccuWeather Sites with 11.6 million (up 34%) and Yahoo Weather with 9.9 million.

Pharmacy sites experienced healthy growth spurt in August, as the category grew 8% to 5.4 million visitors, with QZMart earning the top with 533,000 visitors (up 4%). Express Scripts, Inc. drew 490,000 visitors (up 8%), followed by CareMark.com with 418,000 (up 3%), HY-VEE.com with 243,000 (up 17%) and MedCo.com with 227,000 (up 22%).

Google, Yahoo, Microsoft Draw Most Visitors

Google sites ranked as the #1 property in August with 183.4 million visitors, followed by Yahoo sites with 177.5 million and Microsoft sites with 177.2 million. ESPN, Answers.com sites and Adobe sites each jumped five positions, to rank consecutively at #24, #25 and #26. The Washington Post Company, CareerBuilder LLC and AT&T, Inc. newly appeared on the chart this month at #47, #49 and #50, respectively.

Google Ad Network Reaches More than 9 in 10 Online Americans

Google Ad Network led the August Ad Focus ranking with a reach of 93.4% of Americans online, followed by Yahoo Network Plus (87.4%) and AOL Advertising (86.9%). AT&T AdWorks debuted on the ranking at #4 with an 83.9% reach, while ValueClick Networks rounded out the top five with at 82.8%.

Back-to-School Season Benefits CPG, Apparel Sites in July

The back-to-school shopping season also got an early jump in July with different categories as traffic to consumer goods sites (especially office supplies) increased 13% month-over-month to reach 25.6 million people, according to previous comScore data. Staples.com sites took the top spot in the category with 7.3 million visitors (up 30%), followed by Office Depot with 4 million (up 21%), QVC sites with 3.6 million (up 5%) and OfficeMax with 2.5 million (up 32 %).

Apparel sites also drew early back-to-school shoppers as the category grew 8% to 66 million visitors. Zappos Sites ranked #1 in the category with 8.4 million visitors (up 54%), followed by Limitedbrands with 6.4 million, Nordstrom.com with 4.9 million (up 44%), Nike with 4.8 million, and OldNavy.com with 4.8 million (up 4%).

Other top apparel retailers in July included Forever 21, Inc. (3.6 million), Abercrombie & Fitch Co. (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).

3 in 5 US Smartphone Users Access SocNets

In the US, three of every five smartphone owners age 13 and older accessed social networking or blog destinations on their mobile devices for the three-month average period ending June 2011,according to [download page] data released by comScore in September 2011. The number of US smartphone users who ever access social networking or blog destinations on their mobiles (both browser and app) has grown 72% in the past year to reach an audience of 47.8 million visitors.

In addition, those users accessing social network or blogs almost daily meanwhile nearly doubled, growing 90% to 28.1 million smartphone users. comScore data indicates social networking is one of the most popular mobile activities in the US.

European Smartphone Users Follow Similar SocNet Trend

In Europe, which includes the UK, France, Germany, Italy and Spain for this comScore analysis, mobile social networking usage displayed similar trends to the US, with two of every five smartphone owners accessing these sites during the month. More than 35.7 million smartphone owners in Europe accessed social networking or blog destinations on their mobile in June, an increase of 80% from the previous year.

Daily usage surged as well, with 17.9 million smartphone users accessing social sites on their device almost daily in Europe, climbing 94% from June 2010.

Facebook Reaches More than Half of US Smartphone Users

comScore analysis indicates Facebook and Twitter are among the largest social networking sites globally, and both brands have developed a growing mobile audience as well. Slightly more than half of US smartphone owners (50.9%) and 31.7% of European smartphone owners accessed Facebook on their device in June 2011.

Meanwhile, Twitter reached 12.5% of the smartphone audience in the US and 7.4% of the European smartphone audience.

US Facebook Users Favor Homepage

In the US. the largest portion of users’ time spent within Facebook is on the individual’s homepage which features the newsfeed. In May 2011, 27% of engagement on Facebook.com occurred on the homepage and Newsfeed, followed by profile viewing (21%), photo viewing (17%) and usage of apps and tools (10%).

Prosper: 7 in 10 Mobile Users Check Status Updates

About seven in 10 (69%) US smartphone and tablet users check social network status updates on their mobile device, making it the most popular mobile social networking activity,according to September 2011 data from Prosper Mobile Insights. Viewing photos closely follows in popularity (66%).

Other mobile social networking activities performed by more than half of mobile users include updating status (53%) and sending emails (51%), while 49% post photos taken on their smartphone/tablet. Only 26.5% go to retailer pages to find deals while shopping, and 15% don’t access social media sites on their mobile device.

On September 23: SCV Latino Chamber Gala Night Sponsored by Wells Fargo

On September 23: SCV Latino Chamber Gala Night Sponsored by Wells Fargo

Men Make More Cell Calls than Women

September 20, 2011

Despite gender stereotypes of women talking on the phone more often, when it comes to cell phones men are more likely to place a call,according to [pdf] data released by the Pew Research Center in September 2011. On average, male cell phone users place 13.8 calls per day, compared to only 10.8 for women.

There is also a strong correlation between age and average number of daily cell phone calls. Cell phone users age 18 to 29 make an average of 17.1 calls per day. This figure drops somewhat to 14.5 calls per day for those age 30-49, and then plummets to 8.8 for those age 50-64 and only 3.8 for cell phone users age 65 and up. This means the youngest adult cell phone users make than four times as many calls in a typical day as the oldest cell phone users.

In addition, black, non-Hispanic cell phone users make more average daily cell phone calls (19.6) than Hispanic (17.2) or white, non-Hispanic (9.4) cell phone users. Cell phone calls also diminish with rising educational levels.

However, there is some variation in cell phone use by level of education. High school graduates place the most cell phone calls in an average day (15.4), followed by those with less than a high school diploma (11.6), those with a college degree or more (11.2), and those with some college (10.1).

Cell Phone Owners Average 12 Calls Per Day

Cell owners make or receive an average of 12.3 voice calls per day, with the median cell user engaging in five voice calls. Both of these are figures are largely unchanged from what Pew found in its May 2010 survey.

Voice calling remains extremely common overall, as just 4% of cell owners say that they make or receive no voice calls on an average day. By comparison 27% of cell owners do not use text messaging, even on occasion.

Calling, Texting Highly Correlated

Pew data indicates calling and texting are highly correlated, with cell owners who text often also making a large number of voice calls, and vice versa. Cell owners who send or receive 0-10 texts on a normal day make or receive an average of 8.2 voice calls. Meanwhile, cell owners who send or receive 11-20 texts on a normal day make or receive an average of 13.6 voice calls.

Furthermore, cell owners who send or receive 21-50 texts on a normal day make or receive an average of 18.6 voice calls; while cell owners who send or receive more than 50 texts on a normal day, make or receive an average of 30.2 voice calls.

Pew data shows that 83% of American adults own cell phones.

Cell Owners Still Prefer Voice

When asked how they prefer to be contacted if someone needs to reach them on their cell phone, a majority of cell owners (53%) say that they prefer a voice call, compared with 31% who say that they prefer to be contacted via text message. An additional 14% say that the contact method they prefer depends on the situation.

Nielsen: Smartphones Surge among 18-24-Yr-Olds

The percentage of US smartphone owners in the 18-24-year-old bracket grew 60% between Q3 2010 and Q2 2011, according to August 2011 data from The Nielsen Company. Meanwhile, the percentage of tablet and e-reader owners age 45 and up increased.

In Q3 2010, 10% of smartphone owners were age 18-24. This figure increased to 16% in Q2 2011. Meanwhile, the percentage of smartphone owners age 13-17 plummeted 80%, from 10% to 2%. In addition, growth of roughly 10% occurred in smartphone ownership rates among 35-to-44-year-olds (17% to 19%) and those 55 and up (16% to 18%). Smartphone ownership stayed flat among 25-to-34-year-olds and 45-to-54-year-olds.

About the Data: These results come from a nationally representative phone survey of 2,277 adults ages 18 and older conducted from April 26-May 22, 2011, including 755 cell phone interviews.

On September 23: SCV Latino Chamber Gala Night Sponsored by Wells Fargo

“Keynote speaker for the night is Glenn Llopis, founder of the Center for Hispanic Leadership and the Center for Innovation and Humanity.”

"Keynote speaker for the night is Glenn Llopis, founder of the Center for Hispanic Leadership and the Center for Innovation and Humanity."

SANTA CLARITA, CA, September 20, 2011 /24-7PressRelease/ — The Santa Clarita Valley Latino Chamber of Commerce, the first Latino chamber in Santa Clarita and the fastest growing in Southern California, will celebrate its first anniversary with its first-ever Annual Awards Banquet, Friday, Sept. 23, 2011 at the Valencia Hyatt Conference Center Grand Ballroom, during a night featuring gourmet dining, a VIP reception, music and dancing until midnight. The celebration is sponsored by Wells Fargo recognizing the success, growth and leadership of Hispanic business. owners.https://www.wellsfargo.com/biz/women_diverse_business/latino/

A year ago, SCV local business owner Robert J. Pacheco, a Valencia-based CPAwww.pachecocpas.com, had the courage and filled a need for local Latino business owners by founding the SCV Latino Chamber of Commerce. He united forces with consultant Bill Miranda, television content developer Raul Alberto, of 360 Live MediaGrouphttp://www.lsn360.com, Isaac Barcelona, District Representative for Assemblyman Steve Knight, 36th Assembly District, and other Latino Business Owners and Leaders.

”The SCV Latino Camber of Commerce's evening of celebration and networking"

“We started the chamber in June 2010, and we just passed our 100th member.” Commented Bob Pacheco- Founder.

“The SCV Latino Chamber of Commerce’s evening of celebration and networking begins with a cocktail hour and VIP reception, followed by an awards banquet honoring this year’s selections for New Business of the Year, Sponsor of the Year, Community Leader of the Year, Sponsor of the Year and much more. Events begin at 5:30 p.m. We are very fortunate to welcome all our guests as well as our sponsors,” says Bill Miranda, SCV Latino Chamber’s CEO. http://mirandaleadership.com

Keynote speaker for the night is Glenn Llopis, founder of the Center for Hispanic Leadership and the Center for Innovation and Humanity. A consultant and frequent speaker on topics including issues concerning the global workplace, innovation, maintaining ethical leadership and helping employees find new purpose, Llopis is also the author of Earning Serendipity: Four Skills for Creating and Sustaining Good Fortune in Your Work, Why Hispanic Leadership will Save America’s Corporations, and Why a Personal Employee Brand will Save Your Career and Your Workplace. Llopis’ talk for the evening will focus on improving business leadership and increasing innovation in the workplace by developing of an understanding of the immigrant perspective.

"sponsors will also have the potential to reach 18,000,000 viewers when the Annual Awards Banquet is broadcast by KXLA via Direct TV, the Dish Network and Time-Warner Cable"

Llopis has made frequent television appearances on CNN, MSNBC, Univision, Fox News, NBC and ABC.

VIP sponsorship packages are available that include a VIP promotional booth, sponsorship recognition in the event program, a VIP table with seating for 10, as well as publicity in the SCV Latino Chamber of Commerce’s Valleys Magazine, Our Valleys Magazine www.ourvalleys.com Tidbits Magazine, event flyers, social media promotions, KHTS Radio commercials and other advertising.

“Attendance and sponsorship at this event are fantastic ways to support the Latino business community in Southern California and present your business, agency or brand’s advertising to the Hispanic market,” commented Patricia Gracia, Power Media Group’s Founder www.powermediagroup.com and SCV Latino Chamber Board Member.

“The Hispanic population in the US is growing at a tremendous rate, and so too is the advertising Hispanic market. According to the 2010 US Census, Hispanics in the United States already account for some 16.3 percent of the total population, a potential $1 trillion market for goods and that number that will grow to 25 percent of the total population by 2050. By far the largest source of population growth in America, the Hispanic population grew 43 percent over the last decade, accounting for 56 percent of total US population growth,” added Patricia. Gracia. www.powermediagroup.com

District Representative for Assemblyman Steve Knight, 36th Assembly District

With a population of more than 50.5 million Hispanics, the US is the fifth-largest Spanish-speaking country in the world with the Hispanic population more than doubling in many states. Most of the US Hispanic population, some 79 percent, speak Spanish in their homes, and 70 percent watch Spanish-language television, listen to Spanish-language radio and read Spanish-language newspapers or other media, creating a huge potential for businesses in the advertising Hispanic market. Surveys have shown the Hispanic population spends on average more than half its day engaged with television, the internet or other technology, and most have a strong commitment to family, religion and heritage.

“As an added bonus in addition to inclusion in the evening’s program, member directory and sponsor ads, the event’s sponsors will also have the potential to reach 18,000,000 viewers when the Annual Awards Banquet is broadcast by KXLA via Direct TV, the Dish

"We started the chamber in June 2010, and we just passed our 100th member."

Network and Time-Warner Cable.” Commented Raul Alberto- SCV- Latino Chamber Co Founder.

MEDIA CONTACT:
Patricia Gracia
Patricia@PowerMediaGroup.com
661.505.1009 / 818.415.3230

About Power Media Group: www.powermediagroup.com

A public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually. Last year, principals Patricia and Tony Gracia launched the Power Woman Business Centerwww.powerwomanbc.com , a business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.

For more information and details, visit the Chamber’s website at:
http://scvlatinochamberofcommerce.com/calendar?eventId=344958&EventVi … entDetails