Mexican Superstar Laura Flores to Continue Being
the Image for Primor
Primor is not just a
company to help an individual make money…it is a company to help the country
rebuild its economy.
Santa Clarita, CA. As part
of an ongoing campaign, enterprise company Primor, a Creativa Interior brand (www.primor.com), is reinforcing their seven-year relationship with Mexican
actress Laura Flores, as they continue to expand into the future with multiple
points of distribution throughout the United States.
Flores has been featured in 14 seasons of the company’s bi-yearly
catalog campaigns as well as numerous national Hispanic media campaigns. Having her as the image of Primor allows the
company to project cultural relevancy as well as continue helping individuals
become successful and financially independent.
As a
result of their 7+ year relationship with Hispanic advertising/PR agency Power
Media Group (www.powermediagroup.com), innovative strategies and proven effective
marketing is what makes Primor a key player in tapping into the $1.3 trillion
dollar Hispanic buying power in the U.S. Appealing to a technologically driven
society, they are collaborating with PMG to launch their own mobile
application.
According
to a July 2012 study conducted by comScore Mobile Matrix, four out of five
smartphone owners shop on their device.
With a custom mobile app, Primor’s customers can receive members-only
coupons, important notifications, have instant access to the company through
one-touch calling, GPS, etc.
Primor’s
products include bedding essentials, bath and kitchen, and curtains and
blankets.
They
provide sales-through-catalog for individuals seeking financial independence
and are focused on benefiting the economy by creating business opportunities.
Primor has helped thousands of Hispanic families in the last few years and,
despite difficult economic times, these families were able to succeed and
maintain financial independence. Primor
was and is the best option for the unemployed.
Juan
Carlos Lozano, Creativa Primor CEO said, "Our company’s integrity does not
allow us to charge a membership fee.” With no prior investment or work
experience needed to work with Primor, sales representatives are offered
educational trainings, over-the-phone trainings and on-site trainings.
An
extension to Primor, Vittorio D’ Firenze is an
enterprise company that offers the latest fashion trends in Italian shoes,
handbags and wallets. They also offer a system of sales through catalogs for
entrepreneurs who are interested in becoming VDF sales representatives in order
to gain experience in the world of fashion and, in the process, attain success
and financial stability. VDF products
are made of the highest quality materials and are offered through VDF catalogs
or online.
Media Contact:
Patricia Gracia
patricia@powermediagroup.com
661-505-1009
About Power Media Group
Power Media Group (PMG) is a public relations and advertising agency
that specializes in creating and implementing all-inclusive Spanish language
campaigns to help businesses build lasting relationships with the Latino
community. In August 2012, PMG received U.S. Government Registrations &
Certifications in four different categories (SBA, D&B, CCR, and ORCA) that
will help advance the company's growth into the expanding bilingual business
world. In addition to traditional campaigns, PMG utilizes innovative grassroots
media campaigns that are designed to reach out to the rapidly growing Hispanic
population that contributes more than $1.2 trillion to the U.S. economy
annually.
The
agency has won multiple awards and recognitions for its work including 2010 and
2011 ADDY Awards for Excellence in the Website
Design and Local
Radio categories. In addition, PMG won the United States’
Small Business Administration Minority Small Business Champion of the Year
Award in 2010. The company's clients include Universal Music Latin and Creativa
Interiors Primor. To further strengthen its commitment to the multicultural
market, Patricia and Tony Gracia launched the Power Woman Business Center in 2011. This non-profit
501 c3 organization serves as a business incubator that reaches out to
entrepreneurs and helps them navigate the difficult economic environment.
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