Earning The Trust Of The U.S Hispanic Community

EARNING THE TRUST OF THE U.S. HISPANIC COMMUNITY
By: Power Media Group

1 in 10 American voters is Hispanic.  As seen in the 2012 presidential election, the Hispanic vote was the determining factor in the race to the White House.  Not enough was done by either candidate to address that though.  Both candidates were more focused on not hurting their image within polls, therefore having created a disregard and lack of effort for honest cultural relevancy with the Hispanic community.  It is simply not enough to acknowledge the existence of Hispanics in America.  Unfortunately, corporations follow in these footsteps in producing inauthentic tactics that are unsuccessful and unprofitable in marketing to Hispanics.  Rather than being perceived as an asset, Hispanics are feeling as though they can be easily bought with straight-translation politics and advertising.  According to Forbes Magazine, with 50+ million Hispanics driving the economic force in the U.S. today, the “total market” strategy is causing companies to lose loyalty (and a lot of money) amongst the Hispanics.  Now, more than ever, is the time for major corporations to invest in appropriate Hispanic advertising in order to be able to tap into their tremendous $1.3+ trillion purchasing power.