Advertising agencies can benefit marketing strategy by suggesting the best methods to choose for your specific project. Ad agencies have contacts in the advertising business that a marketing manager can draw on to develop direct marketing or network marketing campaigns.
Network marketing is touted as an easy way to promote your product or service, but it also takes a lot of work comparing what works best and what is an advertising dud. That is the role of ad agencies, to take the guesswork out of your marketing strategy. The marketing manager who picks the best agency usually is way ahead of those who try to market their products without the benefit of an advertising agency.
Direct marketing is entirely different from network marketing. It employs some of the same principles, but the appeal is not the same. Network marketing has an infinite audience to reach, while direct marketing is constrained by costs, region, city or state you are trying to reach.
Ad agencies skilled in working with either one of these methods are readily available and will have a creative marketing manager to develop your marketing strategy to the best potential. Google has taken network marketing to such a high level that ad agencies are not as valuable. You can go to Google and set up a network marketing campaign that is not only inexpensive, but is flexible and the search engine will even put ads on your sight that are compatible with your sites direction.
Direct marketing is less flexible. You can broadcast your mailings over a large population, or over a specific area, but there is no guarantee. The advertising agency doing the direct marketing can forecast if you will be successful or not by comparing your ad to the others that have been successful.
No matter what you choose for an advertising strategy, the advertising manager will have to determine what is the best for your business.
From www.newsformatics.com
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