• US is the 5th largest Spanish-speaking country in the world
• By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic
• 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors
• Hispanics share strong commitment to family, religion and heritage
• It is clear that the Hispanic market is a force in terms of population and increasing Buying Power
• Now advertisements require a unique feel, appealing to Hispanic values and preferences
(Source: US Census 2009, Hispanic MarketPrimer, Strategy Research corporations)
Advertising-PR & Business Consultant Agency that specializes in creating all inclusive Spanish language campaigns. We specialize in generating immediate response and sustained sales for clients ranging from Startups to Fortune 500’s. PMA's principals and executive management have sold advertising and managed media sellers at broadcast TV, cable, radio, newspaper, on-line, social media and direct mail companies.
Saturday, February 19, 2011
Why Should You Advertise in The Hispanic Market?
Why Should You Advertise in The Hispanic Market?
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