Why Should You Advertise in The Hispanic Market?

“It is clear that the Hispanic market is a force in terms of population and increasing Buying Power (1 Trillion Dollars) . Now advertisements require a unique feel, appealing to Hispanic values and preferences.”

• US is the 5th largest Spanish-speaking country in the world.
• The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population.
• The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade.
• The Hispanic population also accounted for most of the nation’s growth—56%—from 2000 to 2010.
• Hispanics spend more than half of each day engaged with television, the Internet and technology.
• The states with the largest percent growth in their Hispanic populations more than doubled: Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. The Hispanic population also more than doubled in Maryland and South Dakota.
• By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic
• Most Hispanics live in Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas.
• 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors
• Hispanics share strong commitment to family, religion and heritage

(Source: Us Census, Selig Center, Yahoo! and Experian Simmons)