Monday, October 17, 2011

Report: Engaging Facebook Fans Attracts Friends of Fans

Report: Engaging Facebook Fans Attracts Friends of Fans

When a brand focuses on acquiring and engaging fans on Facebook, it can benefit from a significant secondary effect – exposure among friends of fans that often surpasses reach among fans. Facebook and comScore released a study, “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing,” examining the nature of the reach and frequency of branded content on Facebook.

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