Minority Businesses: Knowledge and Facts!

Minority Businesses: Knowledge and Facts

By Shirley Teran from Power Media Group

Oct. 29  - The economy these past years has been very hard for everyone, especially the Hispanic culture. Hispanics around the United States say that they have the “worst of a bad economy” and see themselves in the dark side of this recession more than any other ethnicity. Although Hispanics are struggling they still have a positive attitude towards their future, more than any other ethnicity in fact. According to studies, two-thirds (67%) of Hispanics say they expect their financial situation to improve over the next year compared to 58% of the general population. Also two thirds also expect their children to enjoy the standard living that surpasses their living today. This is a dramatic difference compared to 48% of the general public. Not only is the Hispanic culture the largest minority group in the country but they are now the youngest. According to the 2006 American Community Survey, 33.8 percent of the Hispanic population is under age 18 compared to 21.3 percent of non-Hispanic whites. Young generation Hispanics are the population that is choosing the television shows, music, sports, and products that the general public is exposed to. These young generation consumers, much like the majority of the population now are online and focused on the new trends. Hispanics are always seen to be “ahead of the game” when it comes to the technological trend. Studies have shown that 44% Hispanics own a smart phone compared to 34% of other ethnicities and 81% of them use video sharing sites such as YouTube and Facebook. All this buying power that they have has grown dramatically in the last decade. It is estimated that the Hispanics market is worth 1.2 trillion dollars, which is the biggest than all thirteen countries in the world. It is also expected to rise to 1.6 trillion by the year 2015. Hispanics have not only grown by population but through businesses as well. Minority owned businesses have also increased dramatically over the last ten years. According to the U.S Minority Business Development Agency reports that between 2002 and 2007, Hispanics owned businesses grew faster than the national average of 44% in 28 states. If this growth is so, then why do we see so many small businesses close down? Studies have shown that minority businesses have a great idea and knowledge for what they sell but many do not have a great “capability statement” which is similar to a snapshot of the business when a consumer first looks, or learns about the company. A capability statement is used to market or promote a business to current and future consumers. Without this or an appealing one, most minority companies cannot hold up against competitors.     According to Llopis another reason why minority businesses are not ahead compare to its competitors is because of their lack of leadership and successful business operator. Leadership styles he found that were common upon minority businesses and unsuccessful were:   • Leadership was transactional only • There is no exit strategy • Unable to power up their team • No successor was ever identified • Poor communication   All these factors effect whether a business succeeds or fails in the business market. So what does one need to know in order to market to the Hispanics and help minority businesses create brand recognition? First thing any marketer must know is that Hispanics are not homogenous. Studies have shown that Hispanics themselves are one of the most diverse ethnic groups within the United States. Secondly, the Hispanic population is urban and can be found everywhere. The states with the fastest growing population of Hispanics are South Carolina, Alabama, Tennessee, and Kentucky. Third, upscale brands should market to the Hispanics culture as well. Many businesses think that because they sell high priced items that the Hispanic culture does not matter. This myth is false, studies have shown that upscale Hispanic households had grown rapidly in the past years and their buying power increases to 680 billion. Next, a business must realize that Spanish campaigns are not enough to target to the Hispanic culture. The majority of Spanish dominant Hispanics agree that when they see a Spanish advertisement they feel a relationship towards that company or product. But English dominant Hispanics think otherwise. Some English dominant Hispanics actually feel insulted when they see a certain campaign demonstrating Hispanics a certain way. Lastly, Hispanics are brand loyal to several companies but they are also most likely to try new brands than non-Hispanics. According to the Experian Simmons, 26% of Hispanics adults “like to change brands often for the sake of variety” compare to 16% of non-Hispanics.   There are seven sectors of business that can gain revenue for minority businesses. These include: • Food: Hispanics spend about 7.7% of their income eating at home compare to 6% for non-Hispanics. They also spend .9% more than non-Hispanics on food for the home. • Retail: Many retailers today try to interact with the Hispanics market through English and Spanish medians such as using an artist for both language advertisements. They also try to attract through brand loyalty and building relationships with their consumers. • Education: According to the Pew Research Center, Hispanics are the mains source of the higher education sector. This sector has grown rapidly is the past five years. Community schools and trade schools are the most popular because although tuitions increase, these schools offer a high degree at lower costs. • Real Estate: With the amount of Hispanics entering the work force because of a higher education, there dream of owning a house is still in mind and staying at a neutral level. • Financial Services: Studies have shown that in the next five years the Hispanics contribution to commercial banking and money transferring industries will grow faster by 7.3%. • Transportation: Studies have shown that Hispanics will contribute 7.4% more growth to the automobile manufacturing industry, which means 14 billion more than in 2011. The top five brands among Hispanics between the ages of 18 and 34 are; Mitsubishi, Nissan, Toyota, Honda, and Suzuki. • Entertainment and Media: Because most Hispanics are second generation they are younger and for tech-savvy. The most successful way of reaching out them is through mobile and internet channels. After 2009 recession, the Hispanic media grew 1.9% with the largest success being in television, magazines, and especially the Internet.   Hispanics are the fastest growing population in the market and their opinions and ideas are taking over businesses everywhere. It is important, as a business owner, to know everything it is about your target market and focus on what their needs and wants are. These facts and knowledge are a key step to understanding one of the biggest minority groups in the United States.

7 in 10 Would Recommend A Brand Or Company After A Good Social Care Response!

Effective social care (being customer service through social media channels) fosters strong customer loyalty, finds NM Incite [download page] in a new report released October 2012. Among customers who have sought a social care response, 71% of those who experienced a quick and effective response say they are likely to recommend a brand or company, versus just 17% who had an effective but slow response. 33% would recommend a brand or company that offered a quick but ineffective response, and 19% would still recommend a brand or company, even without a social response.
Would those customers use social care again? 70% would after a quick and effective response, reveals details from NM Incite’s “State of Social Customer Service Report.” They seem more forgiving of an ineffective response than a slow one; 41% would use social care again after a quick but ineffective response, while 30% would use it again after an effective but slow response. 17% would try again, even after no response by a company.
Social care response times vary, and about two thirds of companies using social customer service claim to respond in four hours or less, and 26% within a day, according to October 2012 findings by SocialMediaToday, in cooperation with SAP and the Pivot Conference. Some inefficiencies that slow response times include finding the right answer (reported by 41% of respondents), waiting for guidance on how to answer (34%), finding the appropriate message to answer (27%), or that the current tool makes response difficult (7%). This data suggests a need for more training for representatives, or investment in social media monitoring tools and more user-friendly tools.

Facebook Is Customers’ First Choice

NM Incite found that customers prefer Facebook overwhelmingly among social care channels. 29% would use a company’s Facebook page to comment on or ask a question about a product or service, followed by their personal Facebook pages (28%); the company’s blog (15%); and Twitter, using a personal handle (14%) or a brand handle (13%).
Use of each channel declines sharply with the age of those customers. Generally, social media users between 18 and 34 are more likely to post on Facebook or Twitter (at about 35% and 25% on average) than those users 35 or older. The 65+ age group is also most likely to use Facebook, but at about 15% to 17% of users, is not very likely to use it at all. They are least likely to use a personal Twitter handle, at about 2%.
Women showed a slight preference over men for using a company’s Facebook page (31% vs. 26%) or their personal pages (31% vs. 25%). The genders were fairly even in Twitter use for social care, hovering between 13% and 15%. Men are more likely than women to use YouTube, be it a company or brand’s YouTube channel (14% of men vs. 10% of women) or their personal channels (12% vs. 9%).
About the Data: The NM Incite data is based on a survey of a representative group of 2,000 US social media users over the age of 18 using Nielsen’s online panel. The survey was conducted in July 2012 and the data is weighted to enable a representative comparison across age and gender.

Power Media Group Recognized For Growth Even In Difficult Economy!!

Santa Clarita, CA – Power Media Group, a public relations and advertising agency based in Santa Clarita is becoming known as the agency with the can-do spirit. This agency is not just another Hispanic advertising agency; it’s a force for growth in a difficult economy.
Recently the firm obtained four US Government registrations and certifications in four different categories (SBA, D&B, CCR, and ORCA) that that will advance the company’s growth into the expanding bilingual business world and that will position it to successfully compete for numerous government contracts. In addition to traditional campaigns, PMG utilizes innovative grassroots media campaigns that are designed to reach out to the booming Hispanic population that contributes more than $1 trillion to the U.S. economy annually. Power Media founders Tony and Patricia Gracia put in many hours to achieve these certifications and worked tirelessly to get the designations as quickly as possible. According to the pair, “The real value behind being government certified is that it allows the company to receive big government contracts, dramatically increasing the company’s presence and competitive edge in the marketing industry.” With this focus on growth and ability to move into different sectors of the economy, the firm is sure to grow even more in the future.
The agency also was recently recognized by industry groups and peers. The firm has won multiple awards and recognitions for its work, including ADDY Awards for Excellence in the Website Design and Local Radio categories in 2010 and 2011. Also, in 2010, PMG won the United States Small Business Administration Minority Small Business Champion of the Year Award.

With clients including Universal Music Latin and Creativa Interiors Primor, the agency continues to strengthen its commitment to the multicultural market. The firm also gives back to the community with the goal of helping others achieve success. In 2011 principals Patricia and Tony Gracia launched the Power Woman Business Center, a non-profit 501 c3 business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.

 About Power Media Group:
Power Media Group is a public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually.


Contact:
Patricia Gracia
President – PR Director
Power Media Group, Inc.
T:(661) 505-1009| F:(661) 430-5491
patricia@powermediagroup.com

Minority Businesses: Knowledge and Facts

By: Power Media Group-Shirley Teran

The economy these past years has been very hard for everyone, especially the Hispanic culture. Hispanics around the United States say that they have the “worst of a bad economy” and see themselves in the dark side of this recession more than any other ethnicity.
Although Hispanics are struggling they still have a positive attitude tow
ards their future, more than any other ethnicity in fact. According to studies, two-thirds (67%) of Hispanics say they expect their financial situation to improve over the next year compared to 58% of the general population. Also two thirds also expect their children to enjoy the standard living that surpasses their living today. This is a dramatic difference compared to 48% of the general public.
Not only is the Hispanic culture the largest minority group in the country but they are now the youngest. According to the 2006 American Community Survey, 33.8 percent of the Hispanic population is under age 18 compared to 21.3 percent of non-Hispanic whites. Young generation Hispanics are the population that is choosing the television shows, music, sports, and products that the general public is exposed to. These young generation consumers, much like the majority of the population now are online and focused on the new trends. Hispanics are always seen to be “ahead of the game” when it comes to the technological trend. Studies have shown that 44% Hispanics own a smart phone compared to 34% of other ethnicities and 81% of them use video sharing sites such as YouTube and Facebook. All this buying power that they have has grown dramatically in the last decade. It is estimated that the Hispanics market is worth 1.2 trillion dollars, which is the biggest than all thirteen countries in the world. It is also expected to rise to 1.6 trillion by the year 2015.
Hispanics have not only grown by population but through businesses as well. Minority owned businesses have also increased dramatically over the last ten years. According to the U.S Minority Business Development Agency reports that between 2002 and 2007, Hispanics owned businesses grew faster than the national average of 44% in 28 states.
If this growth is so, then why do we see so many small businesses close down? Studies have shown that minority businesses have a great idea and knowledge for what they sell but many do not have a great “capability statement” which is similar to a snapshot of the business when a consumer first looks, or learns about the company. A capability statement is used to market or promote a business to current and future consumers. Without this or an appealing one, most minority companies cannot hold up against competitors.
According to Llopis another reason why minority businesses are not ahead compare to its competitors is because of their lack of leadership and successful business operator. Leadership styles he found that were common upon minority businesses and unsuccessful were:
• Leadership was transactional only
• There is no exit strategy
• Unable to power up their team
• No successor was ever identified
• Poor communication
All these factors effect whether a business succeeds or fails in the business market.
So what does one need to know in order to market to the Hispanics and help minority businesses create brand recognition? First thing any marketer must know is that Hispanics are not homogenous. Studies have shown that Hispanics themselves are one of the most diverse ethnic groups within the United States. Secondly, the Hispanic population is urban and can be found everywhere. The states with the fastest growing population of Hispanics are South Carolina, Alabama, Tennessee, and Kentucky. Third, upscale brands should market to the Hispanics culture as well. Many businesses think that because they sell high priced items that the Hispanic culture does not matter. This myth is false, studies have shown that upscale Hispanic households had grown rapidly in the past years and their buying power increases to 680 billion. Next, a business must realize that Spanish campaigns are not enough to target to the Hispanic culture. The majority of Spanish dominant Hispanics agree that when they see a Spanish advertisement they feel a relationship towards that company or product. But English dominant Hispanics think otherwise. Some English dominant Hispanics actually feel insulted when they see a certain campaign demonstrating Hispanics a certain way. Lastly, Hispanics are brand loyal to several companies but they are also most likely to try new brands than non-Hispanics. According to the Experian Simmons, 26% of Hispanics adults “like to change brands often for the sake of variety” compare to 16% of non-Hispanics.
There are seven sectors of business that can gain revenue for minority businesses. These include:
• Food: Hispanics spend about 7.7% of their income eating at home compare to 6% for non-Hispanics. They also spend .9% more than non-Hispanics on food for the home.
• Retail: Many retailers today try to interact with the Hispanics market through English and Spanish medians such as using an artist for both language advertisements. They also try to attract through brand loyalty and building relationships with their consumers.
• Education: According to the Pew Research Center, Hispanics are the mains source of the higher education sector. This sector has grown rapidly is the past five years. Community schools and trade schools are the most popular because although tuitions increase, these schools offer a high degree at lower costs.
• Real Estate: With the amount of Hispanics entering the work force because of a higher education, there dream of owning a house is still in mind and staying at a neutral level.
• Financial Services: Studies have shown that in the next five years the Hispanics contribution to commercial banking and money transferring industries will grow faster by 7.3%.
• Transportation: Studies have shown that Hispanics will contribute 7.4% more growth to the automobile manufacturing industry, which means 14 billion more than in 2011. The top five brands among Hispanics between the ages of 18 and 34 are; Mitsubishi, Nissan, Toyota, Honda, and Suzuki.
• Entertainment and Media: Because most Hispanics are second generation they are younger and for tech-savvy. The most successful way of reaching out them is through mobile and internet channels. After 2009 recession, the Hispanic media grew 1.9% with the largest success being in television, magazines, and especially the Internet.
Hispanics are the fastest growing population in the market and their opinions and ideas are taking over businesses everywhere. It is important, as a business owner, to know everything it is about your target market and focus on what their needs and wants are. These facts and knowledge are a key step to understanding one of the biggest minority groups in the United States.

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Patricia Gracia: Founder of Power Media Group Inc Is Bridging Communication Between Business Owners and Hispanic Consumers!

 Santa Clarita, CA — (SBWIRE) — 10/02/2012 — Patricia Gracia arrived to the United States at the age of 18 for the pursuit of her dreams, and with the support of his husband, Tony Gracia, she is the founder of a customer relation and advertising agency Power Group Inc and a non-profit organization called Power Woman Business Center. She started her career by providing customer service and support at Peninsula Hotel in Beverly Hills where she learned about the relationship between customers and business owners. She learned how to help customers with their questions and problems through enthusiasm and passion for her work. Her dedication for work earned her sponsorship from Peninsula Hotel where she was working, for a degree program at UCLA in the major of public relations.

Power Media Group Inc helps clients and business owners in finding customers in Hispanic countries in America. They help businesses and companies create marketing campaigns in Spanish and Hispanic languages. She uses her knowledge and skills she learned in the way to her success. Businesses and companies can find consumers in Hispanic countries in America through the experience and expertise her company Power Media Group Inc has.
When Patricia Gracia first moved to the United States by crossing the border at Tijuana she was full of passion to find new opportunities. During her internship at an ad agency, on her completion of her training, she was offered a permanent position at the production department of the agency. That was a breakthrough and a big opportunity to excel in the field of advertising which encouraged her to form her own agency in 2001.
After years of experience and exploring many other new opportunities, and forming her own agency, she is now helping new entrepreneurs and businesswomen who are new in advertising field. She formed the NGO in 2009 to help women find opportunities and resources to help them excel in the field. Power Women Business Center is a mentor for such women who have little resources but have great passion and a will to learn and find a good career in advertising. It also helps new businesses that lack fundamental resources and guides them in different stages of the business. This encourages new jobs and a boost to the economy of the United States. Power Women Business Center is based in Santa Clarita, CA where she works with new entrepreneurs and helps other through her vast experience and expertise.
Power Media Group Inc has also received numerous awards and immense recognition from both the government of the United States and some reputable companies. Patricia Gracia has also been featured and interview on a number of television shows in the United States.
To learn more about Patricia Gracia and her company Power Media Group Inc, please visit http://www.powermediagroup.com/

Consumers and Marketers Alike Say Traditional Media Best for Advertising!

Online advertising revenues are growing more quickly than traditional media revenues. But consumers and marketers both rate traditional sources, including TV and print publications, as best for marketing and advertising, well ahead of any digital media, according to survey findings by Adobe, released October 2012. Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%), as well as a host of digital channels such as websites (22%), social media pages (9%), and blogs (4%).
While in general, a smaller proportion of marketers than consumers rated traditional sources as their top-2 choices, their rankings generally aligned with those of the consumers surveyed. That is, TV and print, word-of-mouth, and consumer publications all beat out the digital channels identified. Marketers were also far more likely to choose industry publications than consumers (18% vs. 7%) as a top-2 marketing and advertising channel.
Overall, two-thirds of consumers said that TV commercials are more effective than online advertising, but only half of marketers agreed. That gap is somewhat surprising. Numerous studies, as detailed in a MarketingCharts data dive into TV advertising influence, have shown that TV consistently rates as the most influential advertising medium for consumers. Cost may be a factor figuring into marketers’ ratings of TV’s effectiveness; one that consumers don’t need to consider.

Magazines, TV Shows Are Preferred Ad Sources

Further results from Adobe’s “Click Here: The State of Online Advertising” indicate that only 31% of consumers claim to enjoy looking at ads. But when they do, their preferred source by far is their favorite print magazine, named by 45%, followed by their favorite TV show, chosen by 23%. Other preferred sources fail to get much share of the vote, including favorite websites (11%), billboards (10%), window displays (6%), and social media (3%). Mobile applications were among the selections, but no consumers chose them.

Online Ads “Annoying” And “Distracting”

Although only 3 in 10 consumers (and just 16% of marketers) believe that online advertising is not effective, consumers don’t appear to have warmed to online ads. When asked to select from a list of adjectives to describe them, “annoying” led the list at 68%, followed by distracting (51%), all over the place (46%), invasive (38%) and creepy (16%). Just 14% described them as eye-catching, 10% as clever and 7% as persuasive. 6% feel online ads are evil.
So consumer attitudes toward online ads are generally negative, and that appears to affect their attention spans. When asked to rank how much attention they pay to several sources of information on a scale of 1 to 5, just 7% gave online ads a top-2 box score. That’s behind radio ads (15%), billboard ads (16%), TV ads (18%), and print ads in magazines and newspapers (26%).
In fact, consumers pay more attention to celebrity gossip (11%) than they do to online ads.
About The Data: The study was commissioned by Adobe and produced by research firm Edelman Berland. It was conducted as an online survey among a nationally representative sample of 1,000 adults, 18 years or older, and 250 professional marketers in the United States. Interviewing took place from October 8 to 16, 2012.

Power Media Group: The Company by Hispanics for the Hispanics

Power Media Group: The Company by Hispanics for the Hispanics: Powermediagroup.com is a big name in the advertising and public relations market. The agency has a long story of success and a sound history. The Hispanic market in the United States of America knows power media group and also accepts its expertise and excellence in its respective fields of advertising and public relations.

Power Media Group Announces Recent Government Registrations and Certifications

Power Media Group Announces Recent Government Registrations and Certifications: Power Media Group, a public relations and advertising agency based in Santa Clarita recently obtained four US Government registrations and certifications that position the firm to successfully compete for numerous government contracts. The application process for these registrations and certifications can sometimes be cumbersome and time consuming but the Power Media team of founders Tony and Patricia Gracia worked tirelessly and relentlessly to get the designations as quickly as possible. According to the pair, "The real value behind being government certified is that it allows the company to receive big government contracts, dramatically increasing the company’s presence and competitive edge in the marketing industry."

10th Anniversary of Power Media Group!

10th Anniversary of Power Media Group: Power Media Group recently celebrated it’s 10th Anniversary. The advertising and public relations agency has grown considerably in the last 10 years and now has an impressive roster of clients including Universal Music Latin, Directory Distributing Associates and Creativa Interior – Primor.

L.A.’s Patricia Gracia Recognized at MamásLatinas Awards!

 

Her Power Woman Business Center, a business incubator, helps women do more business and create more jobs.

  MamásLatinas, the first bilingual website to super-serve Latina mothers living in the United States, celebrated the first annual MamásLatinas Awards. Los Angeles mom, Patricia Gracia, was one of the seven Latina moms honored for their inspiring accomplishments.

Patricia founded the successful advertising agency, Power Media Group, from her kitchen. Patricia wanted to help others achieve their dreams in these hard economic times, and created the Power Woman Business Center, a business incubator to help women do more business and create more jobs.
As recognition for her achievements, Patricia, along with six other winners, was awarded $5,000 and other prizes to continue to grow their initiatives.

The first annual MamásLatinas Awards culminated at the end of Hispanic Heritage month, with an awards ceremony held at the Grand Hyatt New York and hosted by the Cuban-American ALMA and EMMY award-winning actress, Maria Canals-Barrera.

Additionally at the event, the MamásLatinas team presented important highlights from their survey of 1,000 Hispanic moms in the U.S. The study uncovered tremendous insights on what defines and differentiates Hispanic moms.

“The Latina Mom is trying to do it all, balancing her pursuit of the American Dream with the traditions and cultures she grew up with and is unwilling to give up. The stories of our winners echo this theme, and reveal that today’s Latina Mom is different from general market women,” said Ballas-Traynor. “Understanding Latina moms is of utmost importance in the changing market and drives everything we and our partners do.”


See the winners’ stories on video here: http://bit.ly/MLAwards.
Learn more about our winners on MamásLatinas.com

LOVE A LOCAL BUSINESS!

PLEASE VOTE FOR OUR BUSINESS, SO WE CAN GET THE CHANCE TO BE REWARDED A GRANT..

 As a business incubator,Power Woman Business Center's bottom line is to create jobs by bringing new businesses to the area with an emphasis in helping start-ups and current business owners. Patricia Gracia believes in the importance of new business start-ups to help our recovering economy and job market from the recent recession.

So we ask you to please LOVE our local business Power Woman Business Center!

Tell your fans to send a text message:
1. Address the text message to our six-digit phone number: 244326	2. Type only your nickname in the body of the text message: powerwoman

Or Vote Online: Love a Local Business.

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Power Media Group’s Patron Patricia Gracia Receives Tumi USA 2012 Award!

Santa Clarita, CA  – Success stories of women entrepreneurs are very rare in this male-dominated business world, but Ms. Patricia Gracia (Ms. Gracia) is one to remember and get noted. She is one of the rare jewels to which the community of USA salutes. Ms. Gracia has been awarded the prestigious XVII Tumi USA Excellence Award for the year 2012.

Ms. Gracia is one of the 13 outstanding individuals who were honored the Tumi USA Excellence Award 2012. These personalities have their roots in Peru and Latin America, and they are the people who displayed indomitable spirit, professional valor and proficient involvement in building the community of the United States.
In the presence of the president of the organization, Gloria Rosebrough, a sumptuous red carpet dinner was offered to the awardees at the DoubleTree Grand Hotel Biscayne Bay, Friday, September 28, 2012, followed by an award ceremony on Saturday, September 29, 2012 at the Teatro Arturo Artime in Miami, Fl.
Created in 1995 by Federico Perez-Eguren, Sergio Massa, Gloria Rosebrough and Nancy Bradley, the Tumi USA Awards shines the spotlight on Peruvian immigrants whose vast array of accomplishments and leadership exhibit a spirit of camaraderie, dedication to their life’s work, professionalism and community service.

The Tumi is the national symbol of Peru and according to historians it was a symbol for the power of life for ancient Peruvians and was used in ritual sacrifices. The Tumi USA award is the best manner in which to honor visionaries that constantly overcome challenges while demonstrating their solidarity to their fellow colleagues.
Ms. Gracia is the founder of Power Media Group, Inc. and Power Woman Business Center situated at Santa Clarita, CA.  She is a Peruvian immigrant, who came to the United States in 1987, crossing the Mexican border at the age of 18 to make it big in the United States.
She promptly mastered the lingua franca of the United States, the English language within no time and incorporated her own advertising agency, Power Media Group, Inc. (http://www.powermediagroup.com), alongside her husband and co-founder, Tony Gracia catering to the public relations industry.
Later, she established a nonprofit 501C3 organization, Power Woman Business Center (http://www.powerwomanbc.com), a business incubator for entrepreneurs.  She had a resolution to give back to the country what she got to realize her dream of making it big in the media business.
At the award function, Ms. Gracia was overwhelmed by the honor she was conferred upon. With the humble spirit of recognizing the Peruvian community, she said these few impressive words encouraging the Latino community, “When I received the phone call about the award, the first thought that crossed my mind was of my grandparents and how proud they would be. I take great pride in my roots and never take for granted what it took me to get to where I am now. Therefore, I dedicate this award to Peru.”
About Power Media Group
Power Media Group (PMG) is a Hispanic Advertising Agency working with latino community in creating and implementing media campaigns to reach out to the expanding Hispanic population that contributes to almost US $1 trillion to the U.S. economy annually. PMG has many awards, certifications and accomplishments to its credit. For more information about the organization and its founder, visit http://www.powermediagroup.com now.
Media Contact:
Patricia Gracia
Power Media Group, Inc.
661-268-4805

Power Media Group Recognized for Growth Even in a Difficult Economy!

(WireService.co) - September 24, 2012 -  

Santa Clarita, CA – Power Media Group, a public relations and advertising agency based in Santa Clarita is becoming known as the agency with the can-do spirit. This agency is not just another Hispanic advertising agency; it’s a force for growth in a difficult economy.
Recently the firm obtained four US Government registrations and certifications in four different categories (SBA, D&B, CCR, and ORCA) that that will advance the company’s growth into the expanding bilingual business world and that will position it to successfully compete for numerous government contracts. In addition to traditional campaigns, PMG utilizes innovative grassroots media campaigns that are designed to reach out to the booming Hispanic population that contributes more than $1 trillion to the U.S. economy annually. Power Media founders Tony and Patricia Gracia put in many hours to achieve these certifications and worked tirelessly to get the designations as quickly as possible. According to the pair, “The real value behind being government certified is that it allows the company to receive big government contracts, dramatically increasing the company’s presence and competitive edge in the marketing industry.” With this focus on growth and ability to move into different sectors of the economy, the firm is sure to grow even more in the future.
The agency also was recently recognized by industry groups and peers. The firm has won multiple awards and recognitions for its work, including ADDY Awards for Excellence in the Website Design and Local Radio categories in 2010 and 2011. Also, in 2010, PMG won the United States Small Business Administration Minority Small Business Champion of the Year Award.
With clients including Universal Music Latin and Creativa Interiors Primor, the agency continues to strengthen its commitment to the multicultural market. The firm also gives back to the community with the goal of helping others achieve success. In 2011 principals Patricia and Tony Gracia launched the Power Woman Business Center, a non-profit 501 c3 business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.
About Power Media Group
Power Media Group is a public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually.
CONTACT
Patricia Gracia
President – PR Director
Power Media Group, Inc.
T:(661) 505-1009| F:(661) 430-5491
patricia@powermediagroup.com

Less Than 2 in 10 Facebook Users Willing To Pay For Promoted Posts!

An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends, according to Sterne Agee in October 2012 survey results. Another 11.5% would pay $1 or less, and only 1.2% would pay more than $5, suggesting that Facebook faces an uphill battle in getting any traction from promoted posts, and that this feature might be more of a commercial opportunity for Facebook among brands and advertisers than among users.
Facebook also appears to face an uphill climb with its new “Gift” feature (introduced in September): 55.1% of respondents said they would be not at all likely to purchase and send a physical gift item (e.g., chocolate or gift cards) using the feature. Another 45% would consider using the feature, but only 5.3% are very or highly likely to use it. The researchers view this not as a failure, but, as a fairly new and unrealized opportunity for Facebook.

6 in 10 Believe Ads No More Or Less Relevant

Fully 54.1% of Facebook users report seeing more ads on the social network than they did 6 months ago, including 15.1% who have noticed much more ads. Still, about 4 in 10 report seeing the same amount of ads, while just 4.2% report seeing fewer ads on Facebook.
How relevant are those ads? Only 1 out of every 6 Facebook users surveyed believes the relevance of ads shown has increased over the last six months. While the majority of those respondents claim the ads are only slightly more relevant, an opposing 14.8% believe that the ads are less relevant, and 60.7% are neutral. Interestingly, 77% of mobile Facebook users in the survey indicate that they have not noticed ads. Because on mobile, Sponsored Stories (a recent addition) is Facebook’s primary advertising vehicle, this suggests that mobile users do not consider Sponsored Stories to be ads.

Half Interested in Facebook Search Engine

Some 47% of respondents say they would be at least slightly likely to use a Facebook search engine, instead of their current preferred search engine, indicating that Facebook has a strong opportunity to capture part of the search market by combining search with social. Even so, interest in a Facebook search engine is less pronounced among 18-29-year-old users (34%).
Despite these fairly low percentages, engagement on Facebook is considerable, with 63% of respondents accessing the site once daily, and 43% doing so more than once a day.
About The Data: Sterne Agee conducted a week-long survey of more than 750 Facebook users in the US across various age groups/income levels and a near-equal ratio of men (54%) and women (46%). The data for this survey was collected using SurveyMonkey Audience.

A FRIENDLY REMINDER!

Power Woman Business Center invites you to the State of California “Honor a Hero Hire a Vet” Job and Resource Fair!

A Job and Resource Fair for Veterans, National Guard, and Reservists Returning from Active Duty.   When: Thursday, October 18, 2012 Time: 11:00am - 1:00pm Veterans Time: 1:00pm - 3:00pm Public Where: Warner Center Marriott Hotel 21850 Oxnard Street Woodland Hills, CA 91367 o Dress for success and bring your resume o Meet and interview with employers o Find out about job opportunities o Parking at the hotel will be validated o 9 a.m Veteran seminar – limited seating o Plan to attend! Call Job Seeker Hotline For additional information please call: Job Seeker Hotlines (805) 382-8610 (818) 596-4498   In partnership with the employment development department, California community colleges, California department of veteran affairs, California labor and workforce development agency, department of industrial relations-apprenticeship standards, the valley economic alliance, EAC’s, VEC’s, and various federal, state, local, and private organizations within Los Angeles and Ventura counties. Auxiliary aids and services are available upon request to individuals with disabilities. Request for services, aids, and/or alternate formats need to be made prior to the event by calling (818) 596-4498 (voice). TTY users, please call the California Relay Service at 711.

IMMEDIATE EMPLOYMENT-EMPLEO INMEDIATO (PALO ALTO)

Delivering phone books. Make Xtra money.
Great pay and flexible hours. Must have:
-Drivers License
-Auto Insurance
-Own Transportation
Call Now! 1-888-589-7181

www.deliveryofphonebooks.com

Entragando guias de telefono. Has dinero Xtra!
Con horas flexibles y buen salario. Requisitos:
-Licencia de manejar
-seguro de auto
-transporte propio
Llama ya! 1-888-589-7181

Compensation: Call for more info. 1-888-589-7181
This is a part-time job.
Principals only. Recruiters, please don't contact this job poster.
Please, no phone calls about this job!
Please do not contact job poster about other services, products or commercial interests.

THE REGIONAL HISPANIC CHAMBER OF COMMERCE INVITES POWER MEDIA GROUP’S FOUNDER, PATRICIA GRACIA!

THE REGIONAL HISPANIC CHAMBER OF COMMERCE INVITES POWER MEDIA GROUP’S FOUNDER, PATRICIA GRACIA, AS A PANELIST FOR THEIR SOUTHERN CALIFORNIA BUSINESS DEVELOPMENT CONFERENCE 2012

The Southern California Business Development Conference will have Patricia Gracia, founder of Power Media Group, Inc. (www.powermediagroup.com) and 501C3 nonprofit Power Woman Business Center (www.powerwomanbc.com), join a group of dynamic panelists to participate in discussions regarding issues relevant to our community. In attendance, this conference will boast an esteemed group of business owners, government officials, community and corporate leaders.   Participants will have the opportunity to learn from these individuals about pertinent topics concerning the development and economic growth of our surrounding region.

WHEN:

Friday, October 12, 2012

TIME:

8:00 AM - 5:00 PM

WHERE:

Hotel Maya
700 Queens Way
Long Beach, CA 90802

EVENT ITINERARY:

12:00 PM - 1:30 PM
Business Super Star Panel - Lunch
Moderators:

Victor Parker and Roy Jasso
Panelists:
Mario Portillo, President & CEO Portillo Concrete, Inc
Carlos Galvan Jr, Vice President of La Amapola Markets
Patricia Gracia, Power Media Inc.

2 in 3 Americans Adults Would Choose Great Friends Over A Great Career!

Economic uncertainty and unemployment concerns might be ruling the airwaves – particularly during this election season – but most Americans haven’t forgotten about the value of a good friend. According to Ipsos survey results released in October, about two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career. But, younger Americans (18-35) are 12% less likely than the average (58% vs. 66%) to say they’d choose great friends. This may be a function of having a longer career horizon to navigate and more worries over the future of the economy. Indeed, according to a July report from Penn Schoen Berland in partnership with Burson-Marsteller, younger Americans are pessimistic about their opportunities. When asked if the US economy is on the right track or off on the wrong track, 69% of respondents aged 18-29 chose “wrong track” versus 62% of those 65+ choosing “right track.”

Highly-Educated More Career-Minded

Further results from the Ipsos survey indicate that adults with higher educational attainment are more likely to choose a great career over great friends than those with lower levels of education, a result that seems logical on the surface given the former group’s investment in their education. Still, a majority 60% of those with high educational attainment would choose to have great friends, compared to 70% of those with low levels of education.
Adults from low income households are also more likely to eschew their friends for a great career than those from high income households (31% vs. 38%).

Biz Owners, Big Wigs Value Careers

Although a majority of business owners and senior executives would choose great friends over great careers, there is a significant gap between those groups and their counterparts. For example, 41% of business owners would rather have a great career than great friends, compared to 33% of respondents who don’t own a business. Similarly, 43% of senior executives, decision-makers, and leaders would choose a great career, versus 32% who don’t hold those roles.
Interestingly, the unemployed were far more likely to choose great friends over a great career than the employed (73% vs. 62%).

Other Findings:

• American women are more likely than men to choose great friends over a great career (70% vs. 63%).
• Chief income earners favor great careers more than those aren’t chief income earners (38% vs. 30%).
• Respondents in some key developing markets appear to be more focused on their careers than their friends. In Indonesia, 65% would rather have a great career than great friends. A majority in India (57%), Mexico (54%), South Africa (54%), and China (53%) would also choose a great career, as would almost half (48%) in Brazil.
• Respondents in Sweden (82%) and Hungary (74%) are the most committed to great friendships.

Offline Word-Of-Mouth More Popular Than Social Media For Movie Buzz!

 However large social media and the internet loom in consumer reviews and product selection, they are not the primary ways by which people share their opinions about upcoming movies, finds Ipsos MediaCT’s Motion Picture Group, as reported by The Wrap in October 2012. Based on a survey of 1,200 Americans aged 13-49, Ipsos found that 88% prefer to share their thoughts with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%). Just 12% prefer communicating through social networks (6%), email (5%) or other online methods (1%).

The same preference pattern for communicating offline rather than online held for friends (76% vs. 24%) and co-workers (54% vs. 46%), too. For all others, online methods were preferred (63% vs. 37%).

Friends Get Friends In The Door

While buzz helps with marketing, the largest proportion of survey respondents said that they were most likely to watch a movie if they had someone to go with (71%), slightly ahead of the proportion who said that someone’s recommendation would drive them to see a film (69%). On the other end of the spectrum, posts about a movie (39%) and the number of comments online (37%) influence the smallest proportion.

Mobiles Play a Role in Movie Selection

While Ipsos surveyed the population of movie goers overall, the IAB and InMobi [pdf] conducted a more granular survey (released in October 2012) of how US mobile data users use their devices to select, interact about and pay to see movies.
Ipsos discovered that 31% of the mobile users surveyed are regular moviegoers, who see 1 or more movies a month in cinemas. Some 30% of these regular moviegoers say they use the mobile internet always or most of the time when picking a movie to see. Many of this group also use their devices to read reviews (45%), watch trailers (41%), and check social media for movie reviews (35%).

Other Findings:

• 75% of IAB/InMobi respondents aged under 35 use their mobile devices to select a movie, compared to 68% of consumers aged 35 or older.
• 42% of mobile users under 35 have checked social media to see what friends thought of a movie, versus 33% of those aged 35+.
• Regular moviegoers are far more likely to buy tickets via their mobile devices: 24% reported having done so in the past six months, versus just 7% of infrequent moviegoers.
• 19% of regular moviegoers have used social media to “check in” at a movie or cinema in the past six months, versus 7% of infrequent moviegoers.

About The Data: Ipsos surveyed 1,200 Americans between the ages of 13 to 49. Those surveyed were evenly divided by men and women.
The IAB and InMobi conducted an on device survey among 373 US mobile data users in August and September 2012. The survey was distributed on InMobi’s mobile advertising network, and data is representative of all major platforms in the US market, including Android and iOS.

Women Said Keeping a Closer Eye on Social Media Accounts!

Women login to Facebook more often than men, and are more likely to be spurred by a fear of missing out on important news, says new data released by MyLife, conducted by Harris Interactive. Two-thirds of the online survey’s female Facebook members said they login to the social network at least once a day, compared to 54% of the male Facebook members, while 1 in 5 women (and 15% of men) login 2-3 times a day.
Overall, Facebook use is nearly universal among the women surveyed (95%), and the social network is popular among men, too, with 86% reporting use.
MyLife’s finding that women login to Facebook more frequently than men is supported by June 2012 survey results from Burst Media, which found 49% of women surveyed saying they visit social media sites at least a few times per day, compared to 34% of men.

2 in 3 Women Stay Tuned For Fear of Missing Out

Previously released data from the MyLife survey indicated that 62% of respondents admit that they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks. The latest data reveals that women are more likely than men to have this fear (65% vs. 59%), which might explain why they’re logging on to Facebook more often.
As it turns out, one-quarter of women say they usually login to their social networking profiles when they wake up, before checking email (compared to less than 1 in 5 men). This doesn’t mean that women are less compulsive about their email use, though: more than 4 in 5 say they check their email at least daily, a figure that rises to 90% of those aged 35-44. Those percentages are 5% and 7% points higher than the corresponding male population, respectively.

Women Interested Primarily in Consumption of Visual Content

When it comes to visual content-driven sites, women are more likely than men to use them for consumption rather than sharing. For example, nearly 7 in 10 female respondents say they use YouTube primarily for consumption, compared to half of the men. And among Pinterest users, 44% of females use it mainly for consumption – while men are more than twice as likely as women to use the site for sharing (23% vs. 10%).
About the Data: The survey was conducted online within the United States by Harris Interactive on behalf of MyLife from July 13-17, 2012 among 2,037 adults ages 18 and older. The online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

SE SOLICITA PERSONAL!

PARA SERVICIO AL CLIENTE

Requisitos:

Experiencia en servicio al cliente
Experiencia en ventas
Experiencia en computacion
Facilidad de exprecion
Bilingue

Beneficios:
Vacaciones pagos
Dias festivos pagos

Dianela Rosario
Manager
PRIMOR CALIFORNIA
6007 E. Slauson Ave
Commerce, CA 90040
323 318-9683 Ofice
323 318-9900 Ofice
323 888-6760 Fax
dianela@primor.com

IMMEDIATE EMPLOYMENT-EMPLEO INMEDIATO (AIRPORT AREA LOS ANGELES)

Delivering phone books. Make Xtra money.
Great pay and flexible hours. Must have:
-Drivers License
-Auto Insurance
-Own Transportation
Call Now! 1-888-718-8174

www.deliveryofphonebooks.com

Entragando guias de telefono. Has dinero Xtra!
Con horas flexibles y buen salario. Requisitos:
-Licencia de manejar
-seguro de auto
-transporte propio
Llama ya! 1-888-718-8174

• Location: Airport Area Los Angeles
• Compensation: Call for more info. 1-888-718-8174
• This is a part-time job.
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

IMMEDIATE EMPLOYMENT-EMPLEO INMEDIATO (SOUTH BAY)

Delivering phone books. Make Xtra money.
Great pay and flexible hours. Must have:
-Drivers License

-Auto Insurance
-Own Transportation
Call Now! 1-888-718-8314

www.deliveryofphonebooks.com

Entragando guias de telefono. Has dinero Xtra!
Con horas flexibles y buen salario. Requisitos:
-Licencia de manejar
-seguro de auto
-transporte propio
Llama ya! 1-888-718-8314

Location: Southbay
Compensation: Call for more info. 1-888-718-8314
This is a part-time job.
Principals only. Recruiters, please don't contact this job poster.
Please, no phone calls about this job!
Please do not contact job poster about other services, products or commercial interests.

Immediate Employment-Empleo Inmediato (Humboldt)

Delivering phone books. Make Xtra money.
Great pay and flexible hours. Must have:
-Drivers License
-Auto Insurance
-Own Transportation
Call Now! 1-888-718-7558

www.deliveryofphonebooks.com

Entragando guias de telefono. Has dinero Xtra!
Con horas flexibles y buen salario. Requisitos:
-Licencia de manejar
-seguro de auto
-transporte propio
Llama ya! 1-888-715-7558

• Location: Humboldt
• Compensation: Call for more info. 1-888-718-7558
• This is a part-time job.
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

IMMEDIATE EMPLOYMENT-EMPLEO IMMEDIATO (MENDOCINO)

Delivering phone books. Make Xtra money.
Great pay and flexible hours. Must have:
-Drivers License

-Auto Insurance
-Own Transportation
Call Now! 1-888-718-8263

www.deliveryofphonebooks.com

Entragando guias de telefono. Has dinero Xtra!
Con horas flexibles y buen salario. Requisitos:
-Licencia de manejar
-seguro de auto
-transporte propio
Llama ya! 1-888-718-8263

Location: Mendocino
Compensation: Call for more info. 1-888-718-8263
This is a part-time job.
Principals only. Recruiters, please don't contact this job poster.
Please, no phone calls about this job!
Please do not contact job poster about other services, products or commercial interests.