TV Still the Dominant Video Viewing Medium; Mobile on the Rise!!!

The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online, according to [download page] Nielsen’s latest cross-platform report, released in September. Although the number of Americans watching TV in their homes or video on the internet dropped slightly quarter-over-quarter, the number of mobile subscribers watching video on their mobile phone grew by 7.3%. On a year-over-year basis, the mobile video viewing audience grew by an impressive 25.9%, while the TV audience dropped by 1.8%. The report notes that due to a change in methodology, year-over-year comparisons cannot be performed for the internet metric.

Time-Shifted TV Bucks Trend, Grows Quickly

Details from Nielsen’s report indicate that while TV’s overall audience appears to have reached a plateau, the number of Americans watching timeshifted TV is on the rise. In Q1 2012, 145.5 million watched time-shifted TV, up 1.2% from Q4 2011, but representing a more impressive 8.9% rise on a year-over-year basis.
That increased audience is translating into greater average time spent with DVR playback. The report finds that the average American spent 24 minutes per day watching DVR content in Q1, up from 21 minutes in Q1 of 2011, and double the time from Q1 2008 (12 minutes).
On a monthly basis during Q1, the average time spent watching time-shifted TV rose to 12 hours and 9 minutes, up 12.8% from 10 hours and 46 minutes a year earlier. Average time spent watching video on the internet (per user) was 5 hours and 24 minutes, while mobile subscribers spent an average of 5 hours and 1 minutes watching video on their devices.
Traditional TV viewing saw a modest decrease of 3 hours and 1 minutes per month from Q1 2011, though monthly consumption was up by more than 2 hours on average compared to the preceding quarter.

2 in 3 Mobile Video Viewers Under 35

According to the Nielsen study, the 25-34 demographic accounted for a plurality (30%) of the mobile subscriber video viewing population in Q1, while the 12-17 (12%) and 18-24 (23%) brackets accounted for a combined 35% share.
The 35-49 demographic represented 24% of the mobile video viewing population. This bracket had a higher density among online video viewers, accounting for 27% share, ahead of 50-64-year-olds (23%) and 25-34-year-olds (17%).
Among mobile subscribers, 12-17-year-olds spent the most time watching video on their devices, at 7 hours and 47 minutes per month, followed closely by 18-24-year-olds (7 hours and 35 minutes), with a big drop in consumption to the next-highest group, 25-34-year-olds (4 hours and 53 minutes).
Online video viewing consumption trended slightly older: among those watching video on the internet, 18-24-year-olds spent the most time (9 hours and 38 minutes), followed by 25-34-year-olds (7 hours and 9 minutes).

Video Consumption Varies by Race, Ethnicity

When sorting by ethnicity and race, some significant differences emerge: African-Americans watched more than double the amount of TV (210 hours per month) than Asians (100 hours), while whites spent the most time watching DVR playback (almost 26 hours per month) and timeshifted TV (roughly 13 and a half hours per month). Asians spent by far the most amount of time watching video on the internet (roughly 10 hours per month), while Hispanic mobile subscribers spent the most time watching video on their mobile phones (5 hours and 17 minutes).
Although adults aged over 65 made up only 19% of the TV viewing population, behind the 50-64 demographic (25%) and 35-49 group (21%), they spent far and away the most time watching TV, at more than 220 hours per month. By comparison, the 25-34 demographic spent roughly 136.5 hours per month watching TV, while the 12-17 age group spent the least amount of time, at just over 101 hours.
Females across all age categories watched more TV than males, with the 50+ demographic leading at more than 215 hours per month. By contrast, males across all age demographics watched more video on the internet, led by the 18-49 group, at 7 hours and 42 minutes per month. Women spent more time than men watching video on mobile phones (5:21 vs. 4:44).

The Secret Sauce: A Recipe For Creating Value

 Power Media Group Invites You To 'The Secret Sauce: A Recipe For Creating Value"

 

Power Woman Business Center Invites You To ‘Where’s the Money Access to Capital Business’ Expo!!!

COME JOIN SANTA CLARITA VALLEY FOR AN EXCITING OPPORTUNITY TO HELP YOUR BUSINESS GROW EXPONENTIALLY!!  FREE ADMISSIONBY ENTERING THE CODE ‘PowerWBC’ ONLINE AT:

http://scvmoney2012.eventbrite.com
WHO: ALL Business Owners!!

WHAT: Where’s the Money Access to Capital Business Exposition

WHERE: Hyatt Valencia

24500 Town Center Drive, Valencia, CA 91355

WHEN: Saturday, September 22, 2012

8am – 3pm

WHY: An event designed to help business owners, it will include the following:

• Networking breakfast
• Business workshops
• Finance and resource expo
• Loan pavilion
• Business luncheon

CELEBRATE MY DRIVE!! AND HAVE THE CHANCE TO WIN $100,000

CELEBRATE MY DRIVE!! AND HAVE THE CHANCE TO WIN $100,000

FREE EVENT! Come and Join US!! Celebrate My Drive is one special day – Saturday, September 15. Agent Henry Rodriguez is hosting a marquee Celebrate My Drive event to rally around and support teens as they get their driver’s license and prepare for the road ahead.

By registering online and joining in person at College of The Canyons, you can increase your chances to win great prizes – including a brand new car – and help your high school win $100,000! Register at www.celebratemydrive.com

We will have music, food, games and Free Giveaways!

We want to see everyone on September 15. Join this event to get inside information on what’s happening and reminders as we get closer to the date.

ABOUT CELEBRATE MY DRIVE

Celebrate My Drive™ is an opportunity for communities to rally around and support new teen drivers everywhere as they learn to drive and get ready for the road ahead. Learning to drive is a big first step in life’s journey and State Farm® is proud to celebrate this milestone with teen drivers while making sure they stay safe on the road.

Celebrate My Drive™ events will take place across the United States and Canada on September 15 to celebrate what’s great about getting your driver’s license and preparing for the road ahead. Join us in person for a chance to make a difference, win cool prizes and help your school earn a $100,000 grant.

YOU ARE INVITED!!!! Bring all your family and Kids-Enjoy a Bless Day:

http://www.facebook.com/events/372419886162954/

Santa Clarita Multiservices ®

Es un organismo creado por Power Woman Business Center (Non-Profit organization 501C3) especificamente para dar a conocer planes y servicios como: inversiones, Planificación de negocios, servicios legales, y guias para estrategias de mercadeo; y otros servicios. Tambien ofrecemos servicios sociales y programas gubernamentales (apoyo a las mujeres, a los pequenos empresarios y mas), sin costo alguno. 
Santa Clarita Multiservices da inicio a su

 programa de crecimiento llamado “Little idea, great bussines,” el cual es un plan, con duracion de tres meses, de desarrollo empresarial para pequeños negocios.
El objetivo de este programa es “desarrollar una idea en un negocio estable por medio de asesoria (Ingles y Español) en los que se les dara la guia para formar una empresa LEGAL, estable y que cumpla con las normas del Estado de California . Ademas, se les proporcionara asesoramiento professional GRATUITO para encaminar su negocio al éxito. Contamos con entrenamientos GRATUTOS de ventas, mercadeo y crecimiento personal.
Se parte de esta nueva era de empresarios por que sin importer tu situacion migratoria, somos una ayuda real para hacer tu sueno realidad.
Recuerda: TU TIENES LA VISION, TE ANADIMOS EL PODER’’
Informes: 1 (800) 989 5315 or 1 (661) 510-9365
O envia un e-mail a berenice@multiservice.com con tu nombre personal y el de tu negocio asi como un telefono y la mejor hora para contactarte.

Power Media Group Announces Recent Government Registrations and Certifications

FOR IMMEDIATE RELEASE

Power Media Group Announces Recent Government Registrations and Certifications

SANTA CLARITA, CA August 31, 2012. Power Media Group, a public relations and advertising agency based in Santa Clarita recently obtained four US Government registrations and certifications that position the firm to successfully compete for numerous government contracts. The application process for these registrations and certifications can sometimes be cumbersome and time c

onsuming but the Power Media team of founders Tony and Patricia Gracia worked tirelessly and relentlessly to get the designations as quickly as possible. According to the pair, "The real value behind being government certified is that it allows the company to receive big government contracts, dramatically increasing the company’s presence and competitive edge in the marketing industry."

The following are PMG's registration and certifications:
• SBA certification: Small Business Administration. An independent agency of the Federal government, this entity helps Americans start, build and grow businesses. It protects and assists all manner of small business, while providing extensive tools and resources for advancement.
• D&B registration: D&B (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 170 years.
• CCR registration: Central Contractor Registration. It is the primary vendor database for the U.S. Federal Government. This opens the door for businesses to be given contracts through our government.
• ORCA certification: Online Representations and Certifications Application. An e-Government initiative that was designed by the Integrated Acquisition Agency (IAE). It replaces the paper-based Representations and Certifications (Reps & Certs) process, allowing a contractor to enter their Reps and Certs information only once for use on all

These four registrations and certifications will help Power Media Group grow their business. As a full service advertising firm that services the Hispanic community, PMG can use these certifications to further expand into the bilingual business world. The future of the economy is multilingual and multicultural and Power Media Groups is positioned to be a leader in bilingual advertising and public relations.

ABOUT POWER MEDIA GROUP
Power Media Group is a public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually.



###

NEWS! Updates About Power Media Group:

NEWS! Updates About Power Media Group: 

Power Media Group - Not Just Another Hispanic Advertising Agency!

Hispanic-owned Power Media Group (PMG) is a public relations and advertising agency specializing in creating and implementing all-inclusive Spanish language campaigns that help businesses build lasting relationships with the Latino community. In August 2012, PMG received U.S. Government Registrations & Certifications in four different categories (SBA, D&B, CCR, and ORCA

) that will advance the company’s growth into the expanding bilingual business world. In addition to traditional campaigns, PMG utilizes innovative grassroots media campaigns that are designed to reach out to the booming Hispanic population that contributes more than $1 trillion to the U.S. economy annually.

The agency has won multiple awards and recognitions for its work including 2010 and 2011 ADDY Awards for Excellence in the Website Design and Local Radio categories. Also, in 2010, PMG won the United States Small Business Administration Minority Small Business Champion of the Year Award. The company's clients include Universal Music Latin and Creativa Interiors Primor. To further strengthen its commitment to the multicultural market, in 2011 principals Patricia and Tony Gracia launched the Power Woman Business Center, a non-profit 501 c3 business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.


STORY OF SUCCESS

Client: Creative Interiors "Primor"
Industry: Direct selling- Catalog Sales
Market: Hispanic
http://www.powermediagroup.com/pdf/Creativa%20Interior-Primor%20Case%20Study.pdf


MEDIA: TV INTERVIEWS

TELEMUNDO: Interview Al Rojo Vivo: http://www.youtube.com/watch?v=XWFIaXHOhYc

UNIVISION: Reportaje "Mujeres Sobresalientes"
<http://www.youtube.com/watch?v=JzLVICwBzQs&feature=related&gt;;

COMPANY AWARDS:

These awards achievements are accorded in recognition and appreciation for exemplary commitment to the Latino business community through PMG's leadership and service.

Power Media Group: San Fernando Valley's Largest Advertising and Public Relations Agencies-San Fernando Valley Business Journal -July 2012.
Power Media Group- Patricia Gracia: Top Woman -Owned Business, as feature in San Fernando Valley Business Journal - 2012.
White House Business Council and U.S. Small Business Administration Invited Patricia Gracia to a Round Table Discussion for the White House Urban Economic Forum http://markets.financialcontent.com/stocks/news/read?GUID=21017021
Patricia Gracia, Awarded and Panelist at the Edward Air Force AFFTC & NASA Women's History Month Eventhttp://www.edwards.af.mil/news/story.asp?id=123249164
Power Media Group, Inc-United States SBA Minority Small Business Champion of the Year 2010http://www.sba.gov/content/us-small-business-administration-and-los-angeles-area-chamber-commerce-honor-small-business-accelerating-economic-recove
Patricia Gracia, Winner of the 2010 Los Angeles Business Journal "Woman Making a Difference Award in the Rising Star," category
Patricia Gracia honored by the NLBWA 7th Latina in Business Award 2010 for her accomplishment in Public Relations
Power Media Group named among the 50 Fastest Growing Private Companies of 2009 by the San Fernando Valley Business Journal
http://www.powermediagroup.com/awards.html
Patricia Gracia, Winner of La Opinion Newspaper 2009 Distinguished Woman in the category of Business and Technology
Power Media Group, Winner Latin Business Association 2008 Sol Award as Business of the Yearhttp://www.powermediagroup.com/what.html
July 2008-SBA qualification, for a real estate loan -acquisition of an 11,000 square-foot commercial building, a new home for clients and
customers http://www.powermediagroup.com/pmg_opening.html
Commended by Los Angeles County Board Supervisor Mike Antonovich and U.S.Congressman Howard "Buck" McKeon - 25th District of California, among others

http://www.powermediagroup.com/recognitions.html

www.PowerMediaGroup.com

Journey Through Latin America, a concert that celebrates Latin American culture.

This is a historical event happening in our Santa Clarita.  You are invited! 
Tickets are very affordable thanks to a grant received by the Arts Commission of the City of Santa Clarita!  $20, $10, $5.00.  Don’t miss! Musical Journey Through Latin America, a concert that celebrates Latin American culture.In this educational concert Joao Junqueira and his music groupVento Sur are joined by special international guests (including dancers), bringing to Santa Clarita a multicultural performance of folk and popular music styles like Tango, Cumbia, and Samba. Proceeds of this event will benefit Santa Clarita Valley International Programs and Sister Cities. Musical Journey Through Latin America! Saturday, September 8, 7pm, at Santa Clarita Performing Arts Center, College of the Canyons, Valencia. Tickets available now at the PAC 

www.canyonspac.com

More information:

www.joaojunqueira.com/Vento_Sur/index.html

www.scvipsantaclarita.org

---------------Spanish Version

Algo histórico viene a Santa Clarita este septiembre!  No se lo pierda!  Journey Through Latin America, es un concierto musical que celebra las culturas latinoamericanas; la lucha y la esperanza de nuestra gente. 

Joao Junqueira y su grupo Vento Sur le traerán con su música y bailes la brisa cálida del sur y le deleitarán con Cumbia, Samba, Tango y otros géneros musicales el sábado, 8 de septiembre a las 7p.m. en Santa Clarita.  Compre su boleto en línea en www.canyonspac.com o en persona en el Santa Clarita Performing Arts Center (College of the Canyons).  Precio ($5, $10 y $20).  

Los fondos de este concierto ayudarán a muchos hermanos latinoamericanos que no pueden sonreir. ¡Regálele la sonrisa a un niño!  (Este concierto y su generosidad le cambiarán la vida a 100 niños ecuatorianos).

Para mayor información visite:

www.joaojunqueira.com/Vento_Sur/index.html

www.scvipsantaclarita.org

POWER WOMAN BUSINESS CENTER’S HOMES PROTECTION PROGRAM

POWER WOMAN BUSINESS CENTER’S HOMES PROTECTION PROGRAM

“Homeowners may qualify for a second chance to buy back their homes at real market value.”

SANTA CLARITA, CA, August 17, 2012.  In an effort to continue helping out the United States economy, nonprofit organization Power Woman Business Center (501C3) will implement a short sale buy back program for eligible homeowners.  In a conventional short sale, the homeowner must vacate the home, while the lender reduces the principal balance owed by the homeowner in order for a third party transaction to go through.  In no case can the homeowner participate in any arrangement to purchase the property back.  But there is a legal exception to this rule.  According to the Home Affordable Foreclosure Alternatives (HAFA) Program (which is sponsored through a non-profit 501C3 in conjunction with Stabilization Home Affordability Revitalization Program), the only way for a homeowner to purchase the property back is if a non-profit organization is the short sale buyer, and that’s where Power Woman Business Center comes in.

The process is as follows:

1. The homeowner(s) enter into a listing agreement as “seller” with a California licensed real estate company.

2. Power Woman Business Center becomes the “buyer” of this sales transaction.

3. The California licensed real estate company representing Power Woman Business Center will process the short sale, obtaining the best short sale price as possible.

4. Upon approval of the lender of the “purchase price” and approval of the seller and buyer regarding the purchase price, the buyer and seller will deposit funds to escrow.  Buyer will then execute a purchase option in favor of the seller.  Seller will sign a rental agreement in favor of the buyer.  Power Woman Business Center will hold the property for up to three years, giving the previous homeowners time to purchase the property back.  The previous homeowners can buy back the house at any point in those three years.

It is a win-win situation for both parties that give homeowners and their families peace of mind.  Power Woman Business Center’s mission, along with helping entrepreneurs, has always been to help the community prosper, and with a plan like this, it would not only help the community but the economy as well.    

A typical transition is as follows:

Step 1.  An owner owes $425,000 on a property currently valued at $300,000.

Step 2.  Buyer and seller enter into a short sale agreement.

Step3.  The lender agrees to a purchase price of $240,000.

Step 4. Buyer deposits $195,000 or 65% of the current market value.

Step 5.  Seller deposits $45,000 or 15% of the current market value.

Step 6.  Buyer assists the seller in obtaining new financing of $255,000 to re-purchase property.

http://www.sbwire.com/press-releases/power-media-group/sba-certification/sbwire-161038.htm

http://www.sbwire.com/press-releases/power-media-group/sba-certification/sbwire-161038.htm

SCV Viva La Salsa Festival Invitation

Come join us in Hart Park on Saturday, July 14th, as LA County and the Santa Clarita Valley Latino Chamber of Commerce unite to bring to you the very first Viva La SalsaFestival.   This family event is free for anyone who wants to attend, so bring anyone and everyone you know!!

Viva La Salsa

Who? LA County, SCV Latino Chamber of Commerce, Non profit Org-Power    Woman Business Center, Our Valleys Publications and Henry Rodriguez     from State Farm.

What? SCV Viva La Salsa Festival

When? SAT, July 14, 2012 from 12pm-5pm

Where? The Friends of Hart Park

24151 Newhall Avenue

Newhall, CA  91321

Why? To promote and celebrate our Hispanic culture!!

About SCV Latino Chamber of Commerce:

The Santa Clarita Valley Latino Chamber of Commerce, the first Latino Chamber in Santa Clarita and the fastest growing in Southern California. Two years ago, SCV local business owner Robert J. Pacheco, a Valencia-based CPA, had the courage and filled a need for local Latino business owners by founding the SCV Latino Chamber of Commerce. He united forces with consultant Bill Miranda, television content developer Raul Alberto, of 360 Live Media, Isaac Barcelona, District Representative for Assemblyman Steve Knight, 36th Assembly District, and other Latino Business Owners and Leaders.

Mission Statement: To promote the success and prosperity of Latino business owners and professionals and to contribute to the well-being of the community.

About Power Media Group:

A public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually. Last year, principals Patricia and Tony Gracia launched the Power Woman BusinessCenterwww.powerwomanbc.com , a business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic

Latina entrepreneur helps others succeed - El Nuevo Sol

Latina entrepreneur helps others succeed - El Nuevo Sol

THE HISPANIC MARKET FUTURE!- Are you ready? — Minorities Born-Majorities

By Patricia Gracia

According to the new accounts in U.S. demographic, newborn children among whites, is being overtaken by the minority, among them are Hispanics

It is incredible to see and recognize that for the first time in The U.S. history, children born of European descent are less than half. This figure means that the demographic of the US in the future, already changed its color in all terms: political, economic and workforce.
According to reports by The Census Bureau, between July,2010 to July 2011, 50.4% of newborns belonged to an ethnic group or racial minority considered. These numbers give us a clear vision of where we are heading into the future. Now is the right time to have radical changes. The demographic atmosphere will dictate how and when private companies and government institutions should distribute and allocate their marketing budgets for advertising, political and labor campaigns.

FACTS: Why Should You Advertise in The Hispanic Market?

www.PowerMediaGroup.com

“It is clear that the Hispanic market is a force in terms of population and increasing Buying Power (1 Trillion Dollars)  Now advertisements require a unique feel, appealing to Hispanic values and preferences.”

• US is the 5th largest Spanish-speaking country in the world.
• The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population.
• The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade.
• The Hispanic population also accounted for most of the nation’s growth—56%—from 2000 to 2010.
• Hispanics spend more than half of each day engaged with television, the Internet and technology.
• The states with the largest percent growth in their Hispanic populations more than doubled: Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. The Hispanic population also more than doubled in Maryland and South Dakota.
• By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic
• Most Hispanics live in Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas.
• 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors
• Hispanics share strong commitment to family, religion and heritage

(Source: Us Census, Selig Center, Yahoo! and Experian Simmons)

If you are looking for a U.S. Hispanic/Latino Agency creative, please contact: www.PowerMediaGroup.com Patricia@PowerMediaGroup.com 1-800-901-5272