Power Media Group Celebrates its 10th Anniversary

Founded During the Recession of 2001, Company’s Customer Service Excellence Allows it to Grow Even in the Current Economic Downturn

Santa Clarita, California – October 29, 2011 – Power Media Group, an advertisin agency and media buying company with humble beginnings in the founder’s living room, is now celebrating its 10th anniversary. By specializing in addressing the needs of the Hispanic market, the company has done so well since its founding that in July 2008-SBA qualified for a real estate loan -acquisition of an 11,000 square-foot commercial building, a new home for clients and customers.

Patricia Gracia

Power was founded by Patricia Gracia. Gracia is an immigrant to the United States, originally from Peru, whose first position in the United States was at the Peninsula Hotel in California. The hotel sponsored her education at UCLA, where she majored in public relations. In 2001, she opened her advertising agency and was gaining clients. Three years after, her husband Tony Gracia joined her in managing the public relations firm. He is now the CEO and a full partner.

Tony Gracia

As CEO, Tony Gracia focuses many of his efforts on financial matters and the company’s long-term growth. One of his accomplishments is helping PMG in acquiring an SBA loan and making sure the firm met the agency’s strict requirements. He also works to solve financial issues that affect clients. After ten years of working in the advertising and broadcast industry, he understands the need of a financial product that can help companies avoid losses in revenues. He introduces “Dona Dollar”- to avoid Revenue Lost by Catalog Sellers, Direct Sellers over undeliverables and merchandise returns. “The frustration that companies have resulting from misdirected and lost mailings translates into significant money on the bottom line – revenue loss that can finally be avoided with our payment system called, “Dona Dollar.”

Tony Gracia also appears as a panelist or speaker at various public events.

Since its founding, the company and its management have received many awards. Some of the most recent ones include the Latin Business Association’s Sol Award, the 2009 Addy Award for Excellence in Creativity for a TV ad in the General Market and the US SBA’s Minority Small Business Champion of the Year Award for 2010. These are just a few of the many awards earned by Gracia’s company.

One award deserving of special mention arose from the Women’s History Month celebration of 2011 sponsored by the Air Force Flight Test Center and NASA Dryden Flight Research Center. Held at Edwards Air Force Base, this event celebrated the achievements of women in the past. Patricia Gracia was one of the keynote speakers. Her presentation, titled “The Transforming Role of Latina Business Owners in the Past Two Decades,” was an inspiration for many who attended the event. In recognition of her participation, she was awarded a plaque and a military decoration by the executive director of the Flight Test Center.

During the last 10 years, the company has gained an impressive roster of clients. These include giants like Vivendi Visual Entertainment, Universal Music Latin, Baby Magic and El Aviso Magazine, Creativa Interior-Primor, DDA- Directory Distributing Associates, along with numerous local companies. This shows the public relations firm’s recognized excellence at handling the unique advertising requirements of clients targeting the Hispanic market.

One of the reasons for this success is the founder’s customer service background. While working at the Peninsula Hotel, she learned that the key to providing a five star experience is in the details. She and her company work to always surpass customer expectations and take care of even the tiniest details. They work to create, position and maintain clients’ brands with the utmost care. Not only that, they work with clients to find new directions for their products. This allows clients to expand their market presence and improve sales success.

Gracia’s personal background is another underpinning of her company’s philosophy. She knows that creativity, dedication and perseverance are necessary for success. Before she crossed the Tijuana border into the United States, she had a goal and the drive to achieve it. This same goal-oriented planning is applied to clients’ accounts to ensure their utmost success. She also knows that it is very important to shift goals to meet changing needs.

Gracia makes sure to actually care for her company’s clients and their campaigns. Customers are not mere names in a book at Power. Their tagline, “we love your business as we love our baby,” shows their dedication to catering to clients’ needs and helping them grow. Clients don’t just get an ad campaign from Gracia. They also get helpful guidance and caring direction to help with their branding and sales efforts.

Patricia and Tony Gracia show a sincere desire to help others succeed as she has. Last year, they opened the Power Woman Business Center, a business incubator dedicated to helping minority businesswomen and men succeed in the marketplace. The Center occupies the same building as Gracia’s advertising company. The United States Small Business Administration’s Los Angeles District Office honored this effort by naming Gracia the Small Business Champion of the Year in 2010.

The United States Hispanic market has a potential buying power of $1triillion annually, and its size is growing every year. This has undoubtedly helped Gracia’s company expand, since many businesses are now seeking to tap that market. The excellence shown by her company then works to keep those new clients happy and returning for even more ad campaigns. Her company’s ability to bridge the culture gap allows domestic companies to cater to the unique needs of Hispanic customers. Hispanic-owned companies also do well by retaining her company to promote their products and services.

About the Company:

Power Media Group ( www.powermediagroup.com)

A public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually. Last year, principals Patricia and Tony Gracia launched the Power Woman BusinessCenterwww.powerwomanbc.com , a business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.