Power Woman Radio Show - March 12, part 5

Patricia Gracia, Bill Miranda, and Patsy Ayala continue discussing the U.S. economy and the $1.3 trillion Hispanic buying power. Patricia then describes the following three key elements in properly advertising to Hispanics: 1. Family-oriented message, 2. Religion, 3. Heritage. The three discuss how the general market of the U.S. has been receptive to Latin television networks such as Univision, Telemundo, etc. in part because of the increasing Hispanic population. It is now essential for American businesses to advertise appropriately to the Hispanic consumers.