Friday, April 15, 2011

Hispanics Fastest Growing Population in the United States


Hispanics Fastest Growing Population in the United States


The 2010 U.S. Census shows -- not unexpectedly -- that the nation’s Hispanic community, already the largest minority, has the fastest-growing population in the United States.
The 2010 U.S. Census shows — not unexpectedly — that the nation’s Hispanic community, already the largest minority, has the fastest-growing population in the United States.
The final state-by-state results of the latest U.S. Census will be released between now and the end of March. So far, the data for more than half the states has been released and it confirms that the U.S. Hispanic demographic boom continues.
“The growth of the Hispanic community is one of the stories that will be written from the 2010 census,” Census director Robert Groves said earlier this month while pointing out major demographic trends, including the movement of many minorities from city to suburb.
Among other results of the decennial population count, as reflected in news releases by Univision Communications, the nation’s top Hispanic-oriented media company:
· Minorities contributed all of the growth in California with Hispanics accounting for 71 percent of the minority growth in the state. More than 14 million Hispanics reside in California.
·68 percent of Hispanics in the United States live in Texas or California. Texas, in fact, is the state with the greatest population increase (4.5 million in the past decade), a growth of which 85 percent are Hispanic.
“The new Census figures just released for California show double-digit growth in the Hispanic population in the state and mirrors the growth pattern we are seeing across the U.S.,” said Elizabeth Ellers, executive vice president, Corporate Research, Univision Communications Inc.
Ellers also said, “as the Census continues to release state-by-state population figures, it is clear the Hispanic population is fueling phenomenal growth across every state in the nation.”
The “Univision Insights” reports noted that the Hispanic population in the 27 states whose Census data has been released so far is approximately 34.7 million. This, according to the same reports, accounts for 59 percent of the U.S. population growth.
The Hispanic population, according to the 2010 Census, grew considerably in two Mid-Atlantic states considered important in national elections: New Jersey and Virginia. New Jersey’s Hispanic population is now 17.7 percent of the state (up from 13.3 percent in 2000).
In summary, some key 2010 U.S. Census results so far:
· Hispanic population growth is exceeding the most recent Census estimates by more than four percent.
· Approximately 34.7 million Hispanics in the 27 states released as of last Tuesday (March 8).
· Hispanics contributed 59 percent of the overall population growth in those states.
· In the last decade, the Hispanic population in these states grew by 41 percent.
· The Hispanic population is less concentrated than 10 years ago. In 2000, 72% of the Hispanic population residing in the 27 states released by Census resided in California or Texas. In the 2010 Census, 68% of Hispanics reside either in Texas or California.
· According to a USA TODAY analysis of 2010 Census data, Hispanics from states with large and established Latino populations increasingly identified themselves by race — most chose white — rather than the “Some Other Race” that many picked a decade before.
The Americano/Agencies
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POWER MEDIA GROUP, INC: Hispanics Now Largest Minority in 191 of 366 Metro...

POWER MEDIA GROUP, INC: Hispanics Now Largest Minority in 191 of 366 Metro...: "Hispanics Now Largest Minority in 191 of 366 Metro Areas |Now Hispanics are the largest minority in metro areas like Chicago, Grand Rapids,..."

Hispanics Now Largest Minority in 191 of 366 Metro Areas


Hispanics Now Largest Minority in 191 of 366 Metro Areas


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Now Hispanics are the largest minority in metro areas like Chicago, Grand Rapids, Mich. And Atlantic City, N.J. – states that will lose U.S. House seats in the Congress to be elected in 2012.
Slowly, just as when the pieces of a gigantic jigsaw puzzle fall in place, the release of new figures from the 2010 census are allowing us to see a new image of the nation in which we live. A nation, where for the first time, Hispanics now outnumber African-Americans in more than half of the 366 metropolitan areas of the country.
We already knew that most of the nation lives around these large metropolitan areas; only we did not know that it encompasses a record 83.7 percent of the population of the country. And we did not know that Hispanics are now the largest minority in 191 of the 366 metropolitan population centers in the nation.
According to Associated Press, these changes in where the country’s ethnic groups live is due in part to blacks leaving many economically hard-hit cities in the north and moving south, while Hispanics now coming into the country are spreading around, not settling in the traditional communities of the southwest, California, New York, and Chicago.
These changes are already shifting political and racial dynamics in cities until recently dominated by blacks and whites. AP adds that the numbers coming out from the 2010 count are already having a big effect on redistricting in many states, where district boundary lines are being redrawn on the new ethnic and racial makeup of the different area’s population.
Ten years ago Hispanics were the largest minority in 159 metro areas; most of them located in the Southwest states on the border with Mexico. Now Hispanics are the largest minority in metro areas like Chicago, Grand Rapids, Mich. And Atlantic City, N.J. – states that will lose U.S. House seats in the Congress to be elected in 2012.
But Hispanics are also becoming the largest minority, surpassing blacks in areas like Lakeland, Fla.; Madison, Wis.; Oklahoma City and Omaha, Neb.
AP said that the Census Bureau reported last month that overall Hispanic population jumped 42 percent in the last decade to 50.5 million, or 1 in 6 Americans. Blacks increased a modest 11 percent to 37.7 million, with declines particularly evident in big cities such as New York, Detroit, Cleveland, and St. Louis, Mo.
“A greater Hispanic presence is now evident in all parts of the country — in large and small metropolitan areas, in the Snowbelt and in the Sunbelt,” William H. Frey, a demographer at the Brookings Institution, who analyzed the census data told AP. “From now on, local, state and national politicians will need to pay attention to Hispanics rather than treating blacks as the major minority,” he said.
The figures released Thursday show that the white share of the population declined in all 366 metro areas, while all but five showed gains in Asian population shares — Honolulu (slipping from 45 percent to 43 percent), El Centro, Calif.; Sioux City, Iowa; Logan, Utah; and Kokomo, Ind.
U.S. metro areas showing the biggest drops in white shares due to rapid Hispanic growth over the last decade were Napa, Calif. (69 to 54 percent); Las Vegas (60 to 48 percent) and Orlando, Fla. (65 to 53 percent).
The Americano/Agencies
Source: www.TheAmericano.com

Thursday, April 14, 2011

5 things you can do to spice up your Facebook Page





In today's age, it's not enough for a brand to just have a Facebook business page. A brand needs to nurture its Facebook community and keep it excited and alive. A Facebook community needs to feel loved. Here are 5 ways to keep your community excited, happy and growing:
1) Run a creative contest. Think of a competition that would appeal to your community, that would mobilize them to get active with your brand. For example, on our HP page we celebrated HP's partnership with Warner Bros. and product placement in the movie "Sex and the City 2I" by running a competition on our Facebook page where we asked people to show us the Carrie Bradshaw in them. We asked individuals to write Carrie's column in the most creative manner possible. The entrant who would make us laugh, cry and feel the Carrie Bradshaw within would win a trip to NYC to visit all of Carrie's hangout places.
When doing a contest, make sure to give an adequate prize and make sure your contest is run via a Facebook application — it's against Facebook's rules to run a contest on the page itself.
2) Mix things up with offline events for the community. Get your community to be more cohesive by inviting members to offline events. For example, we invited folks from our Facebook page to the "Sex and the City 2" movie premiere:
3) Special privileges for community members. Give your community members special privileges that others don't have. Like a discount on products, first sneak peaks, free accessories. People love getting perks, and it reminds them why they liked your brand in the first place.
4) Use Facebook Questions. Facebook recently launched Facebook Questions. Activate the community by asking them interesting questions. Mashable wrote a good post with all kinds of tips for how brands can maximize this feature on Facebook.
5) Consistently upload interesting and relevant content. Engage with the community by uploading content that is valuable and appealing to your community members. If you're running a cosmetics page, write a note about your top 10 facial cosmetics. If you're running a restaurant page, give a special recipe for the holiday coming up. Provide your community members with value for being a part of your community.
With so many brands vying for our attention on Facebook, companies need to be very smart about the way they manage their social presence. A deserted or spammy community can really hurt a brand's reputation whereas a flourishing and live community can really raise a brand's positive awareness. Make sure to always keep up with the latest Facebook features, provide value and keep things on the move if you want to be the latter.


from socialmedia.biz/

Internet Radio Increases Online, Broadcast Ad Effectiveness

Internet Radio Increases Online, Broadcast Ad Effectiveness

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Internet radio users are more engaged both online and with broadcast radio, and are also more likely to respond to and recall online and broadcast advertising, according to [pdf] a new white paper from TargetSpot and Parks Associates. Data from the “Internet Radio Advertising & Impact Study” indicates 49% of internet radio users spend 22 or more hours online per week, compared to 43% of non-internet radio users.

In addition, internet radio users have a slightly higher rate of using the internet one to seven hours per week (9% compared to 8%) and lower rates of using the internet eight to 14 hours and 15 to 21 hours weekly.

Internet Radio Boosts Online Ad Recall, Response

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White paper data shows online ad recall and response rates significantly increase when combined with internet Radio use. Both groups have roughly the same rate of recalling a single internet ad (more than 75%), but internet radio users have slightly higher rates of recalling a product/service category both aided and unaided, as well as of recalling brands aided and unaided.
The biggest difference, however, occurs in rates of ad response. Internet radio users will respond to an internet ad close to 50% of the time, about twice the response rate of non-users.

Internet Radio Users More Engaged in Broadcast Radio

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Internet radio users show higher engagement rates in broadcast radio, as well. The largest difference is in rates of listening to broadcast radio eight to14 hours per week, which accounts for 28% of internet radio users but only 18% of non-users.
Internet radio users also hold a slight edge in listening to broadcast radio 15 hours or more per week (17% compared to 16%). Non-users are much more likely to listen to broadcast radio one to seven hours per week (67% compared to 55%).

Internet Radio Also Boosts Broadcast Ad Recall, Response

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Broadcast radio ad recall and response rates significantly increase when combined with internet radio use. The data reveal a 3.5-times difference in ad response between broadcast radio-only listeners and those who listen to both broadcast and internet radio (less than 10% compared to more than 25%). Differences in recall are slightly more pronounced than with online ad recall.

Other Findings

  • Internet radio has reached 39% of broadband households.
  • 86% of study respondents listen to both online-only internet radio and broadcast radio streamed on the internet.
Users spending minimal time listening to internet radio had higher ad response rates than heavy internet-only users.

Arbitron: Network Radio Reaches 74% of Americans 12 and Up

Network radio essentially maintained its reach rate of nearly 74% among Americans age 12 and up, according to the December 2010 Arbitron RADAR 107 report. In December 2010, network radio reached 73.7% of Americans age 12 and up, down about 0.3% from network radio’s 73.9% reach in December 2009. Despite the slight decline in year-over-year network radio reach percentage caused by population growth, network radio actually reached more people in December 2010 than it did a year earlier. In December 2010, network radio reached about 189.7 million Americans age 12 and up, an increase of 819,000 people, or 0.4%, from about 188.9 million in December 2009.

About the Data: TargetSpot’s Internet Radio Advertising Impact Study is an online survey of broadband households in the US. The study was fielded by Parks Associates between January 11- 26, 2011. The sample population included 2,127 US broadband households (ages 18 and up) who listen to broadcast radio and internet radio and use the internet once a month to daily.

Wednesday, April 13, 2011

U.S. Internet advertising revenue hits record high in 2010

Customers look over Apple products at the company's retail store in San Francisco, California April 22, 2009. REUTERS/Robert Galbraith




(Reuters) - U.S. Internet advertising revenue jumped 15 percent to $26 billion in 2010, setting a record high and proving that more companies are opening up their coffers to reach people online.
The new figures released on Wednesday by the Interactive Advertising Bureau and PwC also reported record online ad revenue increases in the fourth quarter of 2010, up 16 percent to $7.5 billion.
"We now have had five consecutive quarters of growth since the great recession impacted interactive advertising in 2009," Sherrill Mane, senior vice president, industry services at the IAB, said in a statement.
The report found that the most popular form of advertising was search, which represented 46 percent of revenue and increased 12 percent from 2009.
Digital video advertising accounted for 5 percent of total ad dollars spent online in 2010, or $1.4 billion.
Display advertising, which also includes video, jumped 24 percent to almost $10 billion last year.
The fastest growing form of advertising in 2010 was sponsorships, which soared 88 percent to $718 million.
"More time spent online, especially with increases in digital video and social media, has certainly helped to fuel the continued growth," David Silverman, PwC assurance partner, said in a statement.
(Reporting by Jennifer Saba, editing by Maureen Bavdek) From Reuters.com

Tuesday, April 12, 2011

Online Consumers Most Interested in Music Discovery Apps

Online Consumers Most Interested in Music Discovery Apps

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Global online consumers generally show the highest levels of mobile music application-related interest in mobile music discovery apps, according to a new report from Nielsen Music. Data from “The Hyper-Fragmented World of Music” indicates music discovery apps are the leading form of mobile music apps in every region except Middle East/Africa/Pakistan (MEAP), whey they are tied with artist applications as interesting almost 40% of consumers.

Regional Tastes Differ in Mobile Music Apps

Music discovery apps interest more than 50% of online consumers in Asia Pacific and Latin America. Live concert apps do substantially better in Latin America than other regions with interest levels approaching 40%, while North America shows unusually high interest in streaming music apps (more than 40%).

Mobile Music App Interest Skews Young

Perhaps unsurprisingly, Nielsen analysis shows younger consumers aged 21-24 are most interested in mobile music apps in general and also the premier consumers of music apps. Thirty-three percent of global online respondents in this age segment answered positively to having used or downloaded music apps in the three months prior to questioning in September 2010.
Notably, however, they don’t necessarily have the highest budget, and formed the age group who had the greatest proportion (71%) allocating only $5 USD for monthly expenditure.

Latin America Leads Free Music Downloading

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When it comes to downloading and/or sharing free online music files, Latin American consumers are clear global leaders. Forty-five percent of Latin American online consumers used a filesharing program to download/share free music in the three months preceding September 2010, followed closely by online consumers in Asia Pacific (more than 40%).
Online consumers in MEAP also had relatively high participation in free music file downloading/sharing (about 40%). Rates were much lower in the EU (about 20%) and North America (about 10%).

Music Streaming Interests Young Males

nielsen-audiostreaming-apr-2011.JPGData on awareness of and interest in music streaming services shows that males and young consumers are most likely to be aware of these services and have an interest in them. Close to 30% of males, compared to slightly less than 20% of females, fall into the aware/interested category.
Looking at age-related figures, the highest percentage of consumers who are aware of and interested in music streaming services are 21 to 24 (more than 30%), followed closely in order by the age brackets of 25 to 29, 30 to 34, and under 20. Consumers in age brackets of 60 to 64 and 65-plus have interest/awareness levels well below 10%.

21-24-Yr-Olds Lead Paid Mobile Downloads

Despite regional differences in popularity and consumption methods, other Nielsen analysis indicates the profile of a “primary” consumer of legal digital music tracks can be identified as a man in his early 20s. More than 20% of global respondents aged 25-29 paid to download a music track to their computer in the three months prior to questioning. This figure rises to 30% for the 21-24 sample where mobile phones are concerned.
From age 30 onward, both computer and mobile legal downloader percentages drop regularly and significantly, with a more negative trend for mobile access.
About the Data: 26,644 online consumers in 53 markets across the globe were surveyed during September 2010.

7 in 10 Social Marketers Plan Increased SEO

7 in 10 Social Marketers Plan Increased SEO

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Seven in 10 (71%) marketers who use social media plan to increase their use of search engine optimization (SEO) in the near future, according to the “2011 Social Media Marketing Report” from SocialMedia Examiner. Furthermore, only 1% plan to decrease their use of SEO and 8% have no plans to utilize it, with 20% intending to keep their SEO usage the same.

2 in 3 Social Marketers Will Increase Email

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Nearly two in three social marketers (64%) plan on increasing their email marketing efforts in the near future. While the percentage planning to decrease email usage (3%) is slightly higher than that who plan to decrease SEO usage, fewer have no plans for email (5%) and more plan to keep email usage the same (27%).

6 in 10 Social Marketers Will Increase Event Marketing

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A significant 60% of social marketers plan on increasing their event marketing and speaking engagements. Another 26% will keep the level of these activities the same, with 13% having no plans to utilize them and 2% planning a decrease.
In addition, SocialMedia Examiner analysis shows B2B marketers are significantly more likely (67%) to increase event marketing than B2C marketers (53%), and the self-employed (70%) and small business owners (65%) are significantly more likely to use event marketing than large corporations (43% to 38% range, depending on number of employees).

27% of Social Marketers Won’t Use Online Ads

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Slightly less than half (46%) of social marketers plan on increasing their online advertising efforts, with 27% having no plans to utilize online advertising. Twenty-four percent will keep online advertising levels the same and 3% will decrease them.
Other SocialMedia Examiner data shows large businesses (1,000 or more employees) were most likely to
increase online advertising (53%), and B2C companies were more likely (50%) than B2B companies (42%) to increase their use of online ads.

4 in 10 Social Marketers Won’t Use Webinars

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Four in 10 (42%) of social marketers have no plans to use webinars or teleseminars, with another 42% planning on increasing their use of these tools and 15% keeping their usage the same. SocialMedia Examiner says when this is contrasted with the large percentage that employ physical event marketing, it would seem that many businesses are not yet sold on the idea of virtual events.
Furthermore, survey data indicates small businesses were much more likely to increase their use of this marketing tactic. For example, 49% of the self-employed are planning an increase, compared to just 27% of businesses with 500 to 1,000 employees.
B2B companies were significantly more likely (52%) than B2C companies (33%) to use webinars or teleseminars.

Press Releases Only Traditional Media with High Planned Usage

Looking at several forms of traditional media used in marketing, the survey finds that only press releases have a high rate of planned usage, with a combined 80% of social marketers planning on increasing their press release usage or keeping it the same. This contrasts with combined increased/sustained usage rates for media including sponsorships (58%), direct mail (47%), print ads (45%), radio ads (27%), and TV ads (21%).

8 in 10 Social Marketers Use Email

The study also asked social media marketers what other types of marketing they were participating in. The top three included email marketing (81%), search engine optimization (68%) and event marketing (64%).
SocialMedia Examiner analysis indicates B2B marketers were significantly more likely to employ search engine optimization (71% B2B compared to 65% B2C) and event marketing (70% B2B compared to 58% B2C). Organizations with 1,000 or more employees were more likely to participate in event marketing (73%).
In addition, social media marketers with three or more years of experience were more likely to participate in search engine optimization (80%) and event marketing (79%) than the overall respondent group.
About the Data: In January 2011, SocialMedia Examiner posted a survey link on Twitter, which was reposted on other social media networks including Facebook and LinkedIn. SocialMedia Examiner also emailed a list of 50,000 marketers. After 10 days, the survey was closed with 3,342 participants.

Monday, April 11, 2011

10 consejos Para Construir Relaciones de Negocios

No importa la industria en la que se encuentre, desarrollar relaciones de negocios le ayudará a aumentar las ventas, desarrollar ideas innovadoras y descubrir nuevas formas de hacer crecer su empresa. Aquí hay 10 consejos para construir relaciones de negocios.   




1. Únase al club. Asociaciones de la industria, organizaciones de nicho como grupos de propietarios de negocios de minorías o mujeres, grupos a los cuales sus clientes claves pertenecen y su cámara de comercio local son buenos sitios para hacer nuevos contactos.

2. Establezca metas. ¿Sabe lo que quiere obtener de una organización en particular? ¿Quiere conocer a clientes potenciales, socios potenciales, empleados o proveedores? Establecer objetivos le ayudará a evaluar si una organización es la adecuada para usted.   

3. Esté preparado. En cualquier situación en la que está conociendo a gente nueva, traiga una mente abierta y una actitud amistosa. También lleve tarjetas de negocio y esté listo para describir lo que hace su negocio en términos sencillos ("Ayudamos a las pequeñas empresas a ahorrar dinero mediante la preparación de sus impuestos"). Salude a todos con una sonrisa, mirándolos a los ojos, y con un apretón de manos.   

4. Mezclase con la multitud. Nunca pase todo su tiempo en un evento hablando con solo una persona o un grupo. Piense en varias maneras corteses para poner fin a una conversación para seguir conociendo a nuevas personas. (Pero primero, obtenga la información de contacto de las personas con que ha estado hablando para que pueda darles seguimiento más tarde).   

5. Dele Seguimiento. Cuando conozca a alguien que le interesa, dele seguimiento. Utilice las herramientas de redes sociales como LinkedIn y Facebook para ponerse en contacto con ellos, o sígalos en Twitter y también va a estar expuesto a la red de esa persona. 
6. Desconéctese de la Red. Hacer una conexión por medio de los medios de comunicación sociales es un buen comienzo, pero para fomentar una verdadera relación de negocios, usted necesita pasar tiempo en persona. Sugiera reunirse en un café o comer juntos para compartir más información acerca de sus negocios y cómo podrían trabajar juntos.
7. Manténgase en contacto. 
Las relaciones de negocios son como las flores, sin cuidado, se marchitan y mueren. Haga un punto de conectarse regularmente con sus relaciones claves, ya sea re-enviando sus 'tweets', enviándoles una tarjeta por correo o una reunión en el almuerzo.
8. Tome ventaja de la tecnología. 
Póngase en contacto con software que puede ayudarle a rastrear la información sobre sus contactos por lo que no tiene que recordar los cumpleaños, las edades de sus hijos o aficiones. El software lo hace por ti y configura recordatorios para acciones tales como enviar un correo electrónico o enviar tarjetas de cumpleaños.
 
9. Sea paciente. Las relaciones de negocios toman tiempo para rendir réditos. Puede tomar años de hablar y planear con alguien antes de que realmente terminan trabajando juntos o para que vea los resultados de una de sus ideas, recomendaciones o sugerencias. 

10. De para recibir. Por supuesto, usted quiere beneficiarse de las relaciones de negocios, pero es más probable que suceda si usted tiene una actitud generosa. Concéntrese en cómo puede ayudar a sus contactos, y descubrirá que conseguirá más de lo que da.

Source: smallbizla.org/


Company Paints Homes Like Billboards, Pays Mortgage

“We’re looking for houses to paint. In fact, paint is an understatement. We’re looking for homes to turn into billboards. In exchange, we’ll pay your mortgage every month for as long as your house remains painted . Here are a few things we’re looking for. You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings…” This from mobile advertisers Adzookie.com. Adzookie launched the offer on its website last week—and received more than 1,000 applications before the day’s end. The home billboard scheme has a budget of $100,000 for the entire program, reports CNN Money.

SBA and Agility Recovery Solutions Host Webinar on Post-Disaster Leadership Strategies

SBA and Agility Recovery Solutions Host
Webinar on Post-Disaster Leadership Strategies

WASHINGTON – In the chaos following a disaster, impaired judgment can lead to poor decisions. Those lapses of confidence can impact the ability of business owners to successfully manage the recovery process.
How does a business owner take positive steps to ensure that his or her business remains resilient through a disaster situation that could destroy the company? Join Agility Recovery Solutions and the U.S. Small Business Administration on Tuesday, April 19, for a discussion on developing the capacity to become a more resilient leader during a free, online webinar led by former FEMA Administrator David Paulison.

During the hour-long webinar, Paulison , a nationally recognized leader in emergency and disaster preparedness, response and recovery, will talk about obstacles to clear-headed leadership, and will share tips based on his own experience on avoiding errors that lead to failure in the midst of trying to rebuild after a disaster.

SBA has partnered with Agility Recovery Solutions to offer business continuity strategies for entrepreneurs via their “PrepareMyBusiness” website. Visit www.preparemybusiness.org to access previous webinars and for more preparedness tips.

Since 1953, the SBA has provided more than $48 billion in disaster recovery assistance to 1.9 million homeowners, renters and businesses of all sizes in the form of low-interest loans. For more information about the disaster loan program, visit www.sba.gov/disaster.



WHO: SBA, Agility Recovery Solutions
WHAT: “Leading with Resiliency During a Disaster” will be presented by former FEMA Administrator David Paulison, followed by a question and answer session.
WHEN: Tuesday, April 19, 2:00 p.m. – 3:00 p.m. EDT
HOW: To register visit https://www1.gotomeeting.com/register/244031664

SBA and Agility Recovery Solutions Host

News Advisory



PRESS OFFICE/LOS ANGELES



Advisory Date: April 11, 2011

Contact: Carol Chastang (202) 205-6987


Advisory Number: MA11-07

Internet Address: http://www.sba.gov/news




SBA and Agility Recovery Solutions Host
Webinar on Post-Disaster Leadership Strategies

WASHINGTON – In the chaos following a disaster, impaired judgment can lead to poor decisions. Those lapses of confidence can impact the ability of business owners to successfully manage the recovery process.
How does a business owner take positive steps to ensure that his or her business remains resilient through a disaster situation that could destroy the company? Join Agility Recovery Solutions and the U.S. Small Business Administration on Tuesday, April 19, for a discussion on developing the capacity to become a more resilient leader during a free, online webinar led by former FEMA Administrator David Paulison.

During the hour-long webinar, Paulison , a nationally recognized leader in emergency and disaster preparedness, response and recovery, will talk about obstacles to clear-headed leadership, and will share tips based on his own experience on avoiding errors that lead to failure in the midst of trying to rebuild after a disaster.

SBA has partnered with Agility Recovery Solutions to offer business continuity strategies for entrepreneurs via their “PrepareMyBusiness” website. Visit www.preparemybusiness.org to access previous webinars and for more preparedness tips.

Since 1953, the SBA has provided more than $48 billion in disaster recovery assistance to 1.9 million homeowners, renters and businesses of all sizes in the form of low-interest loans. For more information about the disaster loan program, visit www.sba.gov/disaster.



WHO: SBA, Agility Recovery Solutions
WHAT: “Leading with Resiliency During a Disaster” will be presented by former FEMA Administrator David Paulison, followed by a question and answer session.
WHEN: Tuesday, April 19, 2:00 p.m. – 3:00 p.m. EDT
HOW: To register visit https://www1.gotomeeting.com/register/244031664

  Direct Response- Hispanic Advertising- Media Buy  Attention Business Owners! Are you hungry for more traffic, engagement and customers in ...