Sunday, June 12, 2011

Study: UGA has $2 billion impact on local economy


Study: UGA has $2 billion impact on local economy

Athens, Ga. — Despite a rough economic climate, the University of Georgia continued to be a powerful financial force for the Athens area in fiscal year 2010, pumping more than $2 billion into the local economy, according to a new study from UGA’s Selig Center for Economic Growth.
The study, which measured the economic impact of all 35 institutions in the University System of Georgia, showed that while UGA spent slightly less on salaries than it did in fiscal year 2009 due to a reduced number of employees, spending on operating expenses and spending by students increased.
“The main message here is that schools of higher education prove their economic worth during recession, partly due to relatively steady demand for higher education—even with an economic recession, demand stays steady or even increases,” said Jeff Humphreys, director of economic forecasting for the Selig Center in UGA’s Terry College of Business. “Colleges and universities are certainly not recession-proof, but they are recession-resistant. Downturns in college- or university- related spending tend to be milder than the drop in raw economic activity, but the turn-around may also be slower to happen.”
Overall, UGA spent nearly $632 million in salaries and $367 million in operating expenses from July 1, 2009–June 30, 2010, and UGA students spent an additional $447 million in and around Athens. Those numbers are largely reflective of an increase in the number of students at UGA and a slight reduction in employees, Humphreys said.
“The overall impact was relatively stable,” he said. “While there are more students, they’re not primarily spending any more per student (about $6,400 per semester). But they are spending more in categories that have larger local impacts. More spending by students creates a lot more jobs because students tend to spend in relatively labor-intensive sectors, whereas spending by institutions themselves tends to be less labor-intensive. When institutions hire, that’s very labor-intensive, but a lot of what systems spend don’t create jobs locally, such as the books we buy or the office supplies we buy, which may not be produced in Georgia or even the U.S. But when students spend, all that money is hitting the streets locally.”
Indeed, for every job UGA created or sustained in the last fiscal year, 1.34 off-campus jobs owed their existence to its support, as compared to 1.2 off-campus jobs in the previous fiscal year.
Taken as a whole, the University System of Georgia contributed $12.6 billion to the state’s economy and was responsible for 130,738 full- and part-time jobs (or 3.4 percent of all jobs in Georgia) in fiscal year 2010.
Humphreys used a variety of statistical data from the USG board of regents, state government and local indicators to determine the impact of UGA and the other institutions.
“Overall, it’s a positive message for the Athens economy,” he said. “If you’re a college town in Georgia, you have a good solid cushion against downturns.”
The study, which was commissioned by Georgia’s Intellectual Capital Partnership Program, is reported annually by the UGA Selig Center for Economic Growth.

POWER MEDIA GROUP, INC: Idaho:Recession Blunted Rise in Hispanic Buying Po...

POWER MEDIA GROUP, INC: Idaho:Recession Blunted Rise in Hispanic Buying Po...: "Recession Blunted Rise in Hispanic Buying Power What seemed an unwavering rise of Hispanic economic influence in Idaho ran into the recessi..."

Idaho:Recession Blunted Rise in Hispanic Buying Power

Recession Blunted Rise in Hispanic Buying Power
What seemed an unwavering rise of Hispanic economic influence in Idaho ran into the recession in 2010.
For the first time in two decades the per capita buying power of Idaho Hispanics fell.
Estimates developed by the Selig Center for Economic Growth at the University of Georgia showed total
Hispanic buying power in Idaho rose 5.2 percent from 2009 to nearly $2.8 billion. That was nearly three
times the increase the rest of the state’s population posted, but 31 other states had even stronger
growth.
But the number of Hispanics grew even more at 6.4 percent, and per capita buying power fell just over 1
percent from $15,868 in 2009 to $15,687 in 2010.
 
The buying power of non‐Hispanics in Idaho rose just 1.8 percent from 2009 to $43.2 billion. That was
closer to the middle of the states – 21 had lower growth rates. Non‐Hispanic per capita buying power
rose because the non‐Hispanic population grew only 0.9 percent. Non‐Hispanic per capita buying power
was double the Hispanics at nearly $31,000.
Reflecting that disparity, the U.S. Census Bureau estimated that 30 percent of Idaho Hispanics lived in
poverty compared to under 14 percent of non‐Hispanics.
Buying power is the after‐tax personal income people have to spend on virtually everything from
necessities like food, clothing and housing to luxuries like recreation equipment and vacations. It does
not include money that has been borrowed or that is saved from previous years or that is spent by
tourists from other states or countries.
Between 1990 and 2009, Hispanic buying power increased 565 percent while the Hispanic population
rose 212 percent.
Source: Selig Center for Economic Growth at the University of Georgia

POWER MEDIA GROUP, INC: Mobile Social Networking Grows

POWER MEDIA GROUP, INC: Mobile Social Networking Grows: "Mobile Social Networking Grows June 6, 2011 in Share 40 The frequency of mobile social networking grew about 10% betw..."

POWER MEDIA GROUP, INC: SocNets Offer Monetary Possibilities

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POWER MEDIA GROUP, INC: Social Media, Internet Radio Gaining Mobile Users,...

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POWER MEDIA GROUP, INC: Social Media Drives Social Change and the We First...

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Friday, June 10, 2011

LinkedIn Gives Social Media Investors Reason For Optimism


In its IPO filing, social networking firm LinkedIn boasted that it adds a new member every second and has more than 100 million members in more than 200 countries and territories across the globe.
On May 19, the company officially went public and investor enthusiasm for getting in on the action caused the price to double within the first few minutes that the stock started trading.
LinkenIn’s History
LinkedIn operates an online professional network that workers can use to network for business and job opportunities. The offering was originally priced at $45 per share and at one point reached almost $123 on the first day of trading. The stock has come back to earth somewhat and recently settled down at just below $80 per share. The current market capitalization is just below $7.5 billion, which appears quite high for a company that is projected to report sales of less than $700 million during 2011 and lose about $0.05 per share as it waits for its vast user base to start upgrading to paying accounts and for advertising-based revenue to really start coming in.
As with the vast majority of dot-com stocks that went public in the late 1990s, investors have become extremely enthusiastic that LinkedIn will grow rapidly and eventually justify the lofty valuation at which it currently trades. A key question rivals have is what this means for their own prospects for going public and how wealthy it could make early investors that include prominent venture capital firms and other early-stage institutional and individual investors.
Social Media IPOs to Come
The first of what could be a wave of public offerings will likely be deal-of-the day email firm Groupon, which made a filing with the U.S. Securities and Exchange Commission detailing its plans to go public. The offer is estimated to raise $750 million and, like LinkedIn, will likely be for only a relatively small percentage of the overall shares outstanding that should also value the firm in the billions of dollars. Last year, Google offered to purchase Groupon for an estimated $6 billion, which is a pretty lofty multiple of the more than $700 million in sales it is estimated to have reported in 2009.
Both of these offerings will eventually be upstaged by Facebook, which back in January was thought to test the publicly-traded waters by April of this year but still has yet to file anything with more concrete details on when it might go public. Other sources pegged an offering at some point in 2012, though the popularity of the LinkedIn offering could persuade it to take advantage of the positive environment for social media firms that have lots of work to do to prove to investors their underlying operations will justify the optimistic valuations.
A Goldman Sachs investment in January valued Facebook at about $50 billion and there have been estimates as high as $100 billion. In other words, it would be a considerably larger deal than either LinkedIn or Groupon. Twitter could also go public in the near future, as could social media game producer Zynga. (For related reading, see 6 Career-Killing Facebook Mistakes.)
The Internet Businesses Go Public
Online music firm Pandora isn’t a social media company, but it just announced plans to raise $142 million in an IPO. Estimates are that sales were $43 million in the first quarter and it lost almost $7 million. As such, it should give some indication on the overall continued enthusiasm for internet-based businesses that go public.
Overall, it’s difficult to say if the surprisingly-high valuation placed on LinkedIn will translate into higher valuations from other internet and social media firms, but it is reasonable to assume that the enthusiasm will quicken the pace of offerings from social media rivals and web-based peers. It could also persuade more firms to consider going public, which could eventually saturate the market (like during the dot-com rush) and dampen investor optimism over the future prospects of these firms.
Time will tell if LinkedIn will become as successful as Google, which went public in 2004 at $85 per share and currently trades at almost $530 per share, and which now generates solid profits that analysts estimate will reach almost $34 per share for all of 2011. On the flip side, LinkedIn could eventually vanish, as did Pets.com and online grocery provider Webvan after the internet bubble burst in March 2000.
It will likely take a few years to determine if LinkedIn’s underlying operations have sustainable profit potential. The same goes for the other social media offerings that are on the way, and for now they are hoping that investors remain generous with their capital. (For related reading, see Investing In IPO ETFs.)
Disclosure: At the time of writing Ryan C. Fuhrmann did not own shares in any company mentioned in this article.


posted by INVESTOPEDIA

Mobile Social Networking Grows

Mobile Social Networking Grows

June 6, 2011
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The frequency of mobile social networking grew about 10% between the three-month period ended January 2011 and the three-month period ended April 2011, according to comScore MobiLens data. Twenty-eight percent of US mobile subscribers accessed a social networking site via mobile phone in April, compared to 25.3% in January.

Mobile Games Also Grow about 10%

Playing games comprised 26.2% of the mobile audience in April, also up roughly 10% from 23.7% in January. In addition, 68.8% of US mobile subscribers used text messaging on their mobile device, similar to 68.1% who did so in January. Browsers were used by 39.1% of subscribers (up 6% from 37%), while downloaded applications were used by 37.8% (up 7% from 35.4%). Listening to music represented 18% of subscribers, up 9%.

Apple Increases Platform Use 18%

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For the three-month average period ending in April, 234 million Americans ages 13 and older used mobile devices. In the only significant change in the top five mobile OEMs, Apple jumped to the number position with 8.3% share of mobile subscribers (up 18.5% from 7%), while RIM slipped to number five with 8.2% share (down 5% from 8.6%).
Device manufacturer Samsung ranked as the top OEM with 24.5% of US mobile subscribers, followed by LG with 20.9% share and Motorola with 15.6% share.

Google Android Top Smartphone Platform

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During the three months ending in April 2011, 74.6 million people in the US owned smartphones, up 13% from the three-month period ending in January 2011. Google Android ranked as the top operating system with 36.4% of U.S. smartphone subscribers, up 17% from 31.2%.
Apple also gained share, capturing the #2 position with 26% of the smartphone market, up 5% from 24.7%. RIM fell to third with 25.7% share down 15% from 30.4%; followed by Microsoft (6.7%) and Palm (2.6%).

Music Listening Most Increased Activity in March

In March 2011, comScore MobiLens data shows that 68.6% of US mobile subscribers used text messaging on their mobile device, roughly flat with 68% in December and making it the most common mobile activity. While listening to music was the least commonly performed activity of the six tracked by comScore, performed by 17.9% of subscribers, it had the highest growth rate, rising about 14% from 15.7% participation in December.
In addition, browsers were used by 38.6% of subscribers (up 6%), while downloaded applications were used by 37.3% (up 8%). Accessing of social networking sites or blogs increased 10.5%, representing 27.3% of mobile subscribers, and playing games comprised 25.7% of the mobile audience, up 10%.

Thursday, June 9, 2011

Study: 9 in 10 App Users Want Something New, Half Will Stay with App if it Delivers This

Study: 9 in 10 App Users Want Something New, Half Will Stay with App if it Delivers This

Published on June 09, 2011
user experience with mobile apps
Mobile apps are information resources, relaxing or fun, and time savers for a majority of users, according to a report from MTV Networks, "Love 'Em or Leave 'Em: Adoption, Abandonment and the App-Addled Consumer" study. The survey examined the life cycle of apps -- discovery, adoption, trial, and abandonment or long-term use – looking at how an app is found to whether it is used or deleted. 91% of users said that apps expose them to new things, and 87% said that they provide amusement no matter where they are or what they're doing. 3 in 4 find them relaxing and social.

The early stages of the app life cycle are often based on recommendations, but the final stages are more personal. Only 37% of entertainment apps and 39% of gaming apps continue to be used because friends use the same apps. Three-fourths (75%) of consumers said it's very important that an app is "entertaining or fun to use," while 62% said it's very important that an app "feels good" in terms of its interfacel. Speaking to the importance of utility, half of the survey participants said it's very important that an app "constantly has new things for me to see, read or do." More than eight in 10 (83%) said they are "often surprised at how useful an app can become even if I don't initially think this is something I need."

Wednesday, June 8, 2011

Social Media Drives Social Change and the We First Community

(CBS/What's Trending) - The days of mass consumption without consequence and lack of accountability for excess carbon emissions and social irresponsibility practiced by some businesses are over.
Thanks to the vast reach, transparency, and real-time dynamics of social media, consumers and brands are openly communicating for the first time about the importance of connectivity and moving forward as one community to trigger and perpetuate social change. Yes, a new level of social consciousness is among us. So how do we continue to grow this dialogue and instigate offline action? How do we ensure that hope for a greater tomorrow does not fade off into cyberspace like so many disaster-reactive-sparked causes do after a period of time?
Brand consultant and author Simon Mainwaring, says the answer lives in brands and consumers forging a partnership through social media. Tomorrow, the founder of the social branding consulting firm We First, is releasing his new book of the same title, which focuses on how the private sector can be tapped into as driver of positive social impact.
In a recent blog post, Mainwaring explains how social media can be harnessed to develop consumer relationships.
[Social media] allows consumers to speak to brands, to organize themselves into groups with effectively no barrier to entry, including cost, geography and time. This is important because it enables consumers, for the first time, to leverage their buying power, which ultimately is something that corporations cannot afford to disregard, both because of their own self interest.
Mainwaring conveys that ultimately, it's up to consumers to use their "buying power" to celebrate the most socially responsible brands on the market. This is precisely when ME turns into WE.

According to a survey conducted by Media Post, the Millennial generation is in alliance with the We First outlook. The survey numbers indicate that 72% of Millennials invest in causes, and that seven out of 10 high school and college students are willing to spend more money on cause-related products. Here's what people are saying online on the matter. Mainwaring is far from alone in his crusade to strengthen the convergence of capitalism and activism via social media.
The multi-faceted Cause Media Group builds and executes social media campaigns powered by brands, nonprofits and celebrities. Serving the business community, TriplePundit , provides information about improving the triple bottom line: people, planet and profit. The enviromedia destination SHFT, founded by Adrian Grenier and Peter Glatzer, creates and curates media about how to push conscious consumerism into popculture. There are many more online advocates determined to make corporate social responsibility a way of life. What are your favorites?


BY

Melissa Jun Rowley

LinkedIn Seen as Most Important SocNet

LinkedIn Seen as Most Important SocNet

June 8, 2011
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While Facebook has the highest engagement rate of the “big five” social networks (Facebook, LinkedIn, MySpace, Twitter, YouTube), the highest percentage of online consumers think having a LinkedIn account is important, according to an April 2011 study from ROI Research and Performics. Data from “S-Net: A Study in Social Media Usage and Behavior” indicates 59% of online consumers rate having a LinkedIn account 4 or 5 on a five-point importance scale, compared to 53% giving this level of importance to having a Facebook account.

Twitter, YouTube Also Beat Facebook

Twitter (58%) and YouTube (55%) also had a higher percentage of online consumers ranking them as important. Interestingly, although MySpace is widely regarded as having lost significant importance to consumers in the last several years, its importance percentage tied Facebook’s (53%).

LinkedIn Jumps in Importance Since 2010

In 2010, only 41% of online consumers gave LinkedIn a four- or five-point importance rating, meaning this figure has grown 44% in one year. Twitter has grown 45% in this rating, from 40% to 58%. MySpace appears to be rebounding in perceived importance, as 39% of online consumers in 2010 but 53% in 2011 giving it a four- or five-point rating, a 36% increase.
Meanwhile, the percentage of consumers rating Facebook as important dropped 5% year-over-year, from 56% to 53%.

Facebook Dominates Engagement

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When it comes to engagement, Facebook is the unquestioned leader. Ninety-seven percent of online consumers visit Facebook at least weekly and 70% visit at least daily. These figures are close to double those of LinkedIn in terms of weekly visitation (50%) 3.5 times higher in terms of daily visitation (20%).
The only other social network with a visitation rate even close to one of Facebook’s is YouTube, with 86% of online consumers visiting at least once a week (11% lower rate).

LinkedIn, MySpace Visit Frequency Declines

Although both LinkedIn and MySpace saw significant improvement in the percentage of online consumers considering them important, both saw their visit frequency decline from 2010. In 2010, 67% of online consumers visited LinkedIn at least weekly, a figure that dropped 25%. Daily visits dropped 10%, from 22% to 20%.
Meanwhile, the percentage of online consumers visiting MySpace at least weekly dropped 41%, from 76% to 45%, and the percentage visiting at least daily dropped 44%, from 41% to 23%. Twitter’s daily visitation rate stayed flat at 44% but its weekly visitation rate declined 14%, from 81% to 70%.
Visitation figures for Facebook and YouTube underwent minimal changes.

Facebook Surges in 2010

Social networking category leader Facebook continued its momentum as it amassed millions of new users and people spent more and more of their time on the site during 2010, according to a February 2011 white paper from comScore. “The 2010 US Digital Year in Review” indicates that Facebook accounted for 10% of US page views in 2010, while three out of every 10 US internet sessions included a visit to the site.
Although MySpace maintained its hold on the number two ranking in the social networking category with 50 million visitors in December 2010, its audience declined 27% and total time spent on the site declined 50%.
LinkedIn emerged as the third-largest site in the category with 26.6 million visitors in December 2010 Meanwhile, number four Twitter climbed to 18% to 23.6 million visitors in December 2010 (not counting third-party app or mobile usage).
About the Data: In April 2011, ROI Research and Performics conducted an online survey of 2,997 consumers age 13 and older who access at least one social network regularly.

Social Media, Internet Radio Gaining Mobile Users, comScore Reports


7 Jun, 2011By: Jackie Jones
RESTON, Va. – Web measurement firm comScore has released its first Total Universe data set in beta, highlighting for the industry just how significant mobile use is becoming to marketers and consumers alike.
The Total Universe report was first released in April, and the newest data provided examples of how more and more social media and Internet radio companies – including big names like Pandora, Twitter, Facebook and Skype – are gaining customers via mobile use.
“To exclude the mobile media channel from Pandora’s audience is to ignore the majority of its audience,” Cameron Meierhoefer, executive vice president of analytics of comScore, wrote on the company’s blog. “And while Pandora may still be somewhat of an outlier case, the example highlights the extent to which mobile can drive traffic for certain brands – especially those whose value proposition largely relies on mobility, such as Internet radio. It’s also an indication of where the digital landscape is headed.”
Pandora’s total audience in April was 31.8 million users, with 13.4 million (42 percent) accessing the Internet radio service through mobile channels only, including mobile Web and apps. A greater number of people accessed Pandora via their phones or tablet devices (20.7 million) than those using their home or work computers (18.2 million), according to comScore.
comScore also cites news and media organizations as further examples of how mobile use is driving traffic toward social media sites.
“Some of the most commonly used media on mobile phones are E-mail and social networking, both of which are popular sources of link-sharing, which can drive significant click-through to news sites,” Meierhoefer said. “If we look only at mobile Web traffic (i.e., mobile browsing of traditional and mobile-optimized websites) as incremental to the existing home and work computer audience, we can see the level to which the mobile channel can attract additional users.”
The New York Times has an incremental reach of 2.3 percent for its mobile Web, which represents nearly 1 million individuals – an audience too large to ignore, comScore said. In addition, other leading newspapers like The Los Angeles Times, Washington Post, Wall Street Journal and Chicago Tribune have an even greater incremental reach at 6.7 percent, 4.9 percent, 5.5 percent and 5.2 percent, respectively.
“What these data suggest for publishers is that their total audiences are being shortchanged if they do not account for mobile audiences, which provide access to more eyeballs,” Meierfhoefer wrote. “In most cases today, that incremental reach may be less than 10 percent, which still should not be ignored.”

Tuesday, June 7, 2011

SocNets Offer Monetary Possibilities

SocNets Offer Monetary Possibilities

June 7, 2011
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Popular social networks such as Facebook and Twitter may offer retailers the possibility of monetizing their presence on them, according to an April 2011 survey conducted by Shop.org, comScore and Social Shopping Labs. Findings from the “2011 Social Shopping Survey” indicate two-thirds of Twitter users (67%) say a post has spurred them to click through to a website, as do more than half of Facebook users (56%).

In addition, approximately 90% of retailer blog users have clicked through to a website.

1 in 3 Consumers Make Direct Social Purchase

One-third of shoppers say they would be likely to make a purchase directly from Facebook (35%) or Twitter (32%). Thirty-five percent also indicate they would be likely to make a direct purchase from a retailer blog.

Twitter Leads Facebook in Comments, Research

Considering the nature of Twitter, it is perhaps unsurprising that roughly half of Twitter users have posted comments regarding customer services or products/services, while less than 40% of Facebook users have posted comments regarding customer services and a little more than 40% have posted comments regarding products/services.
Consumers are much more likely to post comments on retailer blogs, with close to 80% having posted comments on both topics on a retailer blog.

Twitter Also Leads Facebook in Browsing

More than 60% of Twitter users have browsed for a product or service, compared to roughly 50% of Facebook users. Close to 90% of retailer blog users have done so.

Smartphones Popular SocNet Tool

According to the survey, 42% of Twitter users access the site on their mobile phone at least once a day, while the same is true for 34% of Facebook users. In addition, about one-third (32%) of people view YouTube clips daily from their smartphones.

Mobile Devices Used In-store

Shoppers are also using mobile devices for research and information while shopping in stores. According to the survey, nearly half of consumers (47%) have accessed customer reviews in store using their mobile device with men (55%) more likely to access these reviews in store than women (39%).

Group Buying Awareness Dwarfs Usage

According to the survey, eight in 10 (82%) online consumers are aware of group-buying sites, though only 19% of survey respondents have actually made a purchase through one of the sites. Those who do leverage group-buying sites appear to be enthusiasts, as the majority of consumers (57%) have spent over $100 through these sites to date.
While some traditional retailers have experimented with group-buying offers, the majority of shoppers say they have purchased non-traditional retail items like food and drinks (18%), entertainment (16%), and personal care items (12%) through these sites.

Location-based App Awareness Low

The report also evaluated awareness and usage of location-based applications like Foursquare, Yelp and Gowalla. On the basis of sheer awareness among consumers, these platforms are still in the early growth stage among consumers. Foursquare has the highest awareness (16%), followed by Yelp (10%) and Gowalla (6%).

Image-based Facebook Posts Work Best

Comparing posts with image attachments to those with video and text attachments, a September 2010 study from Vitrue found that image posts received 22% more engagement than video posts and 54% more engagement than text posts. Video posts received 27% more engagement than text posts.
While image and video being more engaging than text in Facebook posts is fairly intuitive, Vitrue analysts found image beating video in terms of effectiveness somewhat surprising. To explain this discrepancy, they cited image being easier and less time-consuming than video for the consumer to view and manipulate, as well as the difficulty of creating a high-quality video and problems many mobile Facebook users have viewing video.
About the Data: More than 1,700 consumers participated in this survey, which was conducted in April 2011 by comScore, Inc. The survey participants were selected to ensure that results were representative of the demographics of the US online adult consumer. Results were weighted to accurately reflect U.S. demographics.

Monday, June 6, 2011

Lead Gen Top Mobile Campaign Goal

Lead Gen Top Mobile Campaign Goal

June 3, 2011
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Thirty percent of the mobile ad campaigns conducted via the Millennial Media network in April 2011 had an advertiser goal of lead generation, according to [sign-in page] the June 2011 SMART Report. Sustained in-market presence closely followed as the advertiser goal of 29% of Millennial mobile campaigns.

Advertisers in another 17% of the campaigns had a goal of launching or releasing a product, and 13% of the campaigns had an advertiser goal of brand awareness.

Traffic to Site Primary Advertiser Campaign Destination

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Almost half (49%) of April 2011 mobile campaigns on the Millennial network had an advertiser goal of driving traffic to a site, with the remaining campaigns having a fairly even split between the goals of application download (26%) and driving traffic to a custom landing page (25%).

Broad Reach Narrowly Beats Targeted Audience Reach

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A slight majority (52%) of mobile campaigns conducted on the Millennial network in April 2011 had a broad reach, with the remaining 48% reaching a targeted audience. Of those targeted campaigns, 56% targeted a local market, while 34% targeted a demographic and only 10% targeted a behavioral audience.

Retailers Want to Sustain Market Presence

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Taking a specific look at retail ad campaigns conducted on the Millennial network during April 2011, the SMART Report finds a commanding 41% had the goal of sustaining in-market presence, almost double the 21% designed to increase brand awareness.

Dept. Stores Top Mobile Retail Vertical

Looking at mobile campaigns by retail vertical, the report finds 22% of campaigns in April were conducted by department stores, followed by computers/electronics and home and garden stores (17% each).

Traffic to Site Less Popular in April ‘10

Examining trends recorded by Millennial Media in April 2010 (also available via sign-in page), it becomes apparent driving traffic to a site has significantly grown in popularity. Only 38% of mobile campaigns on the Millennial network drove traffic to a site during that month, meaning traffic to site has grown 29% in popularity during the past year.

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Sunday, June 5, 2011

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Thursday, June 2, 2011

Twitter Use Jumps from Nov. 2010

Twitter Use Jumps from Nov. 2010

June 2, 2011
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As of May 2011, 13% of online US adults use the status update service Twitter, up 62.5% from 8% who did so in November 2010, according to data from the Pew Internet & American Life Project. Slightly more than half (54%) of Twitter users access the service via cell phone.

Twitter Adoption Particularly High among Non-whites

Pew data shows that non-white internet users continue to have higher rates of Twitter use than their white counterparts, with the Twitter-adoption gap between African-Americans and whites increasing during the past six months. In November 2010, there was a 160% difference in Twitter use between African-American and white internet users (13% for blacks compared to 5% for whites). By May 2011, that gap was 178%, with 25% of online African-Americans now using Twitter, compared with 9% of online whites.
Meanwhile, 19% of online Hispanics use Twitter, 111% more than the usage rate of online whites. Also interesting is that one in 10 African-American internet users now visits Twitter on a typical day, which is double the rate for Latinos and nearly four times the rate for whites.

Younger Tweet More

Not surprisingly, younger internet users are more likely to use Twitter. Eighteen percent of online 18-to-29-year-olds and 14% of online 30-to-49-year-olds use Twitter. In contrast, 8% of online 50-to-64-year-olds and 6% of internet users 65 and older use Twitter. This means the Twitter usage rate of the youngest internet users is three times that of the oldest internet users.
Differences in Twitter usage are not especially substantial between men and women or among different income demographics. However, 16% of internet users with a college degree or more tweet, double the rate of internet users with a high school diploma, and online urban (15%) and suburban (14%) dwellers have a Twitter usage rate double that of online rural residents (7%).

Twitter Usage by Ages 25-44 Grows Significantly

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Although young adults continue to have relatively high rates of Twitter usage, the number of 30-to-49-year olds who use the service has doubled since late 2010, from 7% of such users in November to 14% in May. Pew analysis reveals this growth trend is especially pronounced among 25-to-34-year-olds. Twitter use for this cohort roughly doubled between November and May, from 9% to 19%.
However, growth in Twitter use among internet users ages 35-44 was notable as well (from 8% in late 2010 to 14% in spring 2011). By contrast, Twitter adoption during the same time period was stable among the youngest adults (those ages 18-24), who were the most likely to use the service in the first survey.

Nielsen: African-Americans, Asians Tweet More than Average

African-Americans are 30% more likely to visit Twitter’s website than average Americans, while Asian/Pacific Islanders are 26% more likely than average Americans to visit the Twitter site, according to data collected by The Nielsen Company.
About the Data: The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 26 to May 22, 2011, among a sample of 2,277 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline (1,522) and cell phone (755, including 346 without a landline phone).

Wednesday, June 1, 2011

Twitter Introduces One-Click 'Follow' Button



There's a new way to get your customers to follow you: Add a Twitter "Follow" button to your Website. On Tuesday Twitter announced a new Follow button, similar to the "Tweet" button, for third-parties to add to their Websites.
The new Follow button letsTwitter users instantly follow a Twitter account without having to leave the site they're on. This is particularly convenient, because users no longer have to search Twitter to find the account they're looking to follow (which can be a hassle). The button is similar toTwitter's Tweet button, which lets users tweet specific content with their own followers.
The Follow button is an excellent tool for small businesses, especially those who are looking to create a bigger online presence. The only option prior to the introduction of the Follow button was for businesses to direct users to their Twitter page via text or image link, and hope the user would click the Follow button over on the microblogging website itself.
To add a Follow button to your Website, you first need to set it up. You can set it up by going to Twitter's Follow button Web page and entering in your user name, what color background the button will be against, and whether or not you want the button to show your accounts number of followers. You'll then get a code to paste in your Website, which looks like this:
twitter introduces follow button for third parties
That's just an image, because the Follow button requires javascript support (and apparently PCWorld's blogging tool doesn't have that). The Follow button supports nine different languages, including English, Japanese, and Italian.
According to the Twitter blog post, "For publishers and brands, adding the Follow Button to your Website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website."

Minorities Involved with Causes More than Whites

Minorities Involved with Causes More than Whites

June 1, 2011
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More than half of African-Americans and Hispanics are involved with causes, according to [pdf] a study based on data collected in late 2010 by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide. Results of “Dynamics of Cause Engagement” indicate 53% of African-Americans and 52% of Hispanics, but only 42% of Caucasians, are very or somewhat involved with a cause.

Thus both African-Americans and Hispanics engage with causes at a rate about 25% higher than Caucasians. Overall, 45% of Americans are very or somewhat involved with a cause.

Minorities More Likely to Take Family, Community Cause Approach

gtown-cause-beliefs-june-2011.JPGFifty-four percent of African-Americans and 55% of Hispanics, but only 46% of Caucasians, say it is important to them that their family is involved in causes. Similarly, 70% of Hispanics and 69% of African-Americans, but only 61% of Caucasians, say supporting causes makes them feel like part of a community.
Some of this heightened feeling of family and community associated with causes among minorities may stem from higher levels of childhood involvement in causes. Forty-five percent of African-Americans and 40% of Hispanics, compared to 32% of Caucasians, were actively involved in supporting causes while growing up.
It is interesting to note that roughly three-quarters or more of respondents from all three ethnic groups agree that everyone can make a difference by supporting causes, supporting a cause can give you a sense of meaning and purpose in life, and supporting causes makes you feel good about yourself.

Social Media Plays Greater Cause Role for Minorities

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Thirty-one percent of African-Americans and 27% of Hispanics, but only 21% of Caucasians, say social media is a top five source of cause-related information. Minorities are also more likely to cite websites (41% of African-Americans and Hispanics compared to 36% of Caucasians), while Caucasians are more likely to cite newspaper articles (54%, compared to 43% of Hispanics and 42% of African-Americans).
All three ethnic groups cite TV as a top five source. However, Hispanics are significantly less likely to cite friends (38%, compared to 51% of African-Americans and 47% of Caucasians) or family (39%, compared to 47% of African-Americans and 45% of Caucasians).

Caucasians, Hispanics Most Likely to Support Troops

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Caucasians and Hispanics rank supporting the troops the most prominent cause in 2011. African Americans believe that childhood obesity will be the most prominent, followed by supporting the troops. Caucasians rank feeding the hungry second, while this cause is ranked fourth by African-Americans and sixth by Hispanics.
Caucasians and Hispanics both rank bullying third, while African-Americans rank it fifth. Hispanics rank global warming second, while this cause is ranked fifth by Caucasians and sixth by African-Americans. Caucasians are the only ethnic group to rank the Tea Party movement in the top six (fourth), while Hispanics are the only group to place gay marriage in the top six (also fourth).
African-Americans and Hispanics both place breast cancer in their top six causes (third and fifth, respectively), while Caucasians do not.

Cone: Americans Seek Corporate Opportunities for Charity

A large majority of Americans seek opportunity to assist socially conscious causes through brand marketing, according to a September 2010 study from strategy/communications agency Cone LLC. The “2010 Cone Cause Evolution Study” indicates eight in 10 (81%) Americans want companies to give them the opportunity to buy a cause-related product, with 88% saying this purchase would not replace traditional donations they would otherwise make.
Another 80% want companies to give them the opportunity to learn about a social or environmental issue, and 78% want companies to provide the opportunity to change their behavior. More than seven in 10 consumers also want companies to provide charitable opportunities such as donating to a sponsored non-profit and volunteering.
About the Data: Jointly conducted in late 2010 by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide, the study examined trends in cause involvement and the roles of a variety of activities in fostering engagement with social issues among American adults age 18 and over.

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