(CBS/What's Trending) - The days of mass consumption without consequence and lack of accountability for excess carbon emissions and social irresponsibility practiced by some businesses are over.
According to a survey conducted by Media Post, the Millennial generation is in alliance with the We First outlook. The survey numbers indicate that 72% of Millennials invest in causes, and that seven out of 10 high school and college students are willing to spend more money on cause-related products. Here's what people are saying online on the matter. Mainwaring is far from alone in his crusade to strengthen the convergence of capitalism and activism via social media.
BY
Melissa Jun Rowley
Thanks to the vast reach, transparency, and real-time dynamics of social media, consumers and brands are openly communicating for the first time about the importance of connectivity and moving forward as one community to trigger and perpetuate social change. Yes, a new level of social consciousness is among us. So how do we continue to grow this dialogue and instigate offline action? How do we ensure that hope for a greater tomorrow does not fade off into cyberspace like so many disaster-reactive-sparked causes do after a period of time?
Brand consultant and author Simon Mainwaring, says the answer lives in brands and consumers forging a partnership through social media. Tomorrow, the founder of the social branding consulting firm We First, is releasing his new book of the same title, which focuses on how the private sector can be tapped into as driver of positive social impact.
In a recent blog post, Mainwaring explains how social media can be harnessed to develop consumer relationships.
[Social media] allows consumers to speak to brands, to organize themselves into groups with effectively no barrier to entry, including cost, geography and time. This is important because it enables consumers, for the first time, to leverage their buying power, which ultimately is something that corporations cannot afford to disregard, both because of their own self interest.
Mainwaring conveys that ultimately, it's up to consumers to use their "buying power" to celebrate the most socially responsible brands on the market. This is precisely when ME turns into WE.
According to a survey conducted by Media Post, the Millennial generation is in alliance with the We First outlook. The survey numbers indicate that 72% of Millennials invest in causes, and that seven out of 10 high school and college students are willing to spend more money on cause-related products. Here's what people are saying online on the matter. Mainwaring is far from alone in his crusade to strengthen the convergence of capitalism and activism via social media.
The multi-faceted Cause Media Group builds and executes social media campaigns powered by brands, nonprofits and celebrities. Serving the business community, TriplePundit , provides information about improving the triple bottom line: people, planet and profit. The enviromedia destination SHFT, founded by Adrian Grenier and Peter Glatzer, creates and curates media about how to push conscious consumerism into popculture. There are many more online advocates determined to make corporate social responsibility a way of life. What are your favorites?
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