Protagonists: PRIMOR, a home-décor powerhouse, and POWER MEDIA GROUP.
A true story told by Juan Carlos Lozano, CEO of Creative Interior Design LLC
"Since 2005, our company began to work with Power Media Group. PMG contacted us at the ideal time since we were in search of an advertising agency specialized in the Hispanic market of the United States. PMG knows and understands the needs and wants of the Hispanic Market. Primor already advertised on print media, such as newspapers and magazines. In those times our company already included an internal publicity department but there was little planning, lack of consistency and finally, without the results Primor expected.
Plan of Action:
It was then that thanks to the experience, dedication with its clients and tremendous energy of the owners of PMG, they began to prepare a complete advertising work for our company, which as of present, achieved:
• Signing popular Spanish soap-opera actress Laura Flowers as the image of Primor.
• Annual Contracts in the most important Hispanic magazines, including full page ads.
• Publicity in buses.
• Recording of a 30 second commercial, in movie-format with superb film quality and excellent direction on the part of all the PMG team.
• Publicity in television on Univisión, Telefutura, Telemundo and Dish Network.
• Participation and coordination of events such as Mexican Independence Day in the city of Los Angeles, California.
• Implementation of a telemarketing telephone system.
• Creation of an "in-house" call center.
• Training.
Power Media Group most important contribution to Primor is the change of mentality "to work to serve the client". Every company knows the importance of customer service but we put more importance to what each client signifies in question of incomes. With PMG’s guidance, Primor worked very hard to form a personalized system that help us create a more lasting relationship with each one of our clients, we have changed our mail-order selling company mentality to "A Customer service company that sells out of a catalogue" and this achievement would not be possible without Power Media Group’s constant work, and the experience and dedication. This company is so dedicated to its clients that going above and beyond, is not an extreme, but all in a days work to help each one of their clients reach success.
For Primor, there are still many plans and a lot of road left to travel but I know that with PMG on our side, the success of my advertising is guaranteed. “
We are on the path of a wonderful journey and the experience to accompany Primor is invigorating. The challenges that we will face together, Primor and PMG, are both welcomed and an important part of what makes PMG strive for excellence and success.
"Since 2005, our company began to work with Power Media Group. PMG contacted us at the ideal time since we were in search of an advertising agency specialized in the Hispanic market of the United States. PMG knows and understands the needs and wants of the Hispanic Market. Primor already advertised on print media, such as newspapers and magazines. In those times our company already included an internal publicity department but there was little planning, lack of consistency and finally, without the results Primor expected.
Plan of Action:
It was then that thanks to the experience, dedication with its clients and tremendous energy of the owners of PMG, they began to prepare a complete advertising work for our company, which as of present, achieved:
• Signing popular Spanish soap-opera actress Laura Flowers as the image of Primor.
• Annual Contracts in the most important Hispanic magazines, including full page ads.
• Publicity in buses.
• Recording of a 30 second commercial, in movie-format with superb film quality and excellent direction on the part of all the PMG team.
• Publicity in television on Univisión, Telefutura, Telemundo and Dish Network.
• Participation and coordination of events such as Mexican Independence Day in the city of Los Angeles, California.
• Implementation of a telemarketing telephone system.
• Creation of an "in-house" call center.
• Training.
Power Media Group most important contribution to Primor is the change of mentality "to work to serve the client". Every company knows the importance of customer service but we put more importance to what each client signifies in question of incomes. With PMG’s guidance, Primor worked very hard to form a personalized system that help us create a more lasting relationship with each one of our clients, we have changed our mail-order selling company mentality to "A Customer service company that sells out of a catalogue" and this achievement would not be possible without Power Media Group’s constant work, and the experience and dedication. This company is so dedicated to its clients that going above and beyond, is not an extreme, but all in a days work to help each one of their clients reach success.
For Primor, there are still many plans and a lot of road left to travel but I know that with PMG on our side, the success of my advertising is guaranteed. “
We are on the path of a wonderful journey and the experience to accompany Primor is invigorating. The challenges that we will face together, Primor and PMG, are both welcomed and an important part of what makes PMG strive for excellence and success.
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