Published on July 20, 2011
- Quepasa, the Spanish and Portuguese community site and social gaming operator, will buy teen socnet myYearbook for $100 million. While the first real challenge to Facebook’s social networking hegemony has recently come from Google+, myYearbook and Quepasa have attempted to carve respective niches within the community site sphere, suggesting that the space still has room for relatively smaller players, writes Paid Content. myYearbook claims to have about 25 million users currently—a veritable drop in the bucket to Facebook’s 750 million members.
- Addressing investors on a conference call today, Yahoo suggested turmoil among its sales force played a major role in its reduced performance -- down about 5% in Q2. U.S. display revenues were "unexpectedly down," while display revenues in Europe and Asia continued to grow. As a result of its staffing issues the company said much of its premium inventory - typically packaged and sold direct to advertisers and agencies - was instead pushed through its exchange during the quarter, garnering diminished revenues, reportsClickZ News.
- Behavioral targeting spending has been growing 20% a year or more for years and is forecast by eMarketer to keep growing at that pace through 2014. In fact, because of the utility of BT, banner ads may surpass search ads in revenues by 2015 after many years of relative decline. The big challenge remains privacy concerns, and the two bills in Congress are looking to limit the data harvesting. Facebook, Google, and also demand-side ad platforms, are affected, according to Forbes.com.
No comments:
Post a Comment