SAN DIEGO – From the networking opportunities at the cocktail parties and on the Trade Show Floor, to the valuable information provided by the featured speakers and Educational Sessions, those in attendance at Response Expo 2011 walked away from San Diego with new business leads and ideas unparalled in quality.
“Thank you for putting on the Show of Shows for the direct response industry,” said Greg Sarnow, founder of the Direct Response Academy and a member of the Response Editorial Advisory Board. “Bringing in Magic Johnson as the keynote was incredible and truly the most inspirational and exciting speaker the direct response industry has ever had.”
Response Expo 2011 drew more than 3,000 of the direct response industry’s most important executives, companies and brands to the Hilton San Diego Bayfront from May 3-5.
“Response Expo was unbelievable, with good traffic from both new and old customers and a lot of good opportunities to increase our business,” said Dave Huter, Internet and marketing manager with exhibitor TTC Marketing Solutions. “I particularly liked the intimacy of the personal contact – it was just the right amount of people and a good mix of quality contacts.”
The week brought together a bevy of DR marketers and big-name brands including State Farm Insurance, Aveda, Nutrisystem and Euro-Pro, and provided a sense of community for the DR industry.
“These shows are good because they allow me to meet in person the people I go up against every day. And while many of us are competitors here, we all really do work together toward a common cause: advancing the direct response industry,” said Doug Garnett, president of Portland-based Atomic Direct and a member of the ResponseEditorial Advisory Board. “That balance we strike makes these shows a lot of fun and very useful.”
And while the economic recession is never far from advertisers’ minds, Expo was proof that business is booming for those in the DR world. “I’m loving the conference, and there have been lots of great people to connect with and events to participate in,” Colleen Szot, president of Wonderful Writer, said on-site in San Diego. “Business is great in this industry right now – I’m completely booked through July.”
Response Expo boasted five different networking events, including a private party at PETCO Park, a wine tasting sponsored by Venable and a Cinco de Mayo event hosted by Hawthorne Direct.
“The networking events were exceptional,” said Dennis O’Hara, director of sales for New York-based Civolution Teletrax, a five-time Expo exhibitor. “I particularly enjoyed the Bayfront Celebration and the Keynote Speaker (Earvin ‘Magic’ Johnson) was the best I’ve ever seen at Response Expo.”
No comments:
Post a Comment