“La Reina del Sur” Campaigns for Emmy | Record 122M Votes Decide Idol | Studios’ Tally Post-Upfront

“La Reina del Sur” Campaigns for Emmy

Record 122M Votes Decide Idol
Studios’ Tally Post-Upfront

Published on May 27, 2011Share .■NBCU’s Spanish network Telemundo says it is going all-out to win an Emmy for its most ambitious and record-breaking prime time original series, “La Reina del Sur” (“Queen of the South”), starring renowned cross-over actress Kate del Castillo, according to the Radio Business Report. It is a first-ever campaign for the network. Telemundo said it launched the campaign due to the unprecedented success of the series, which broke numerous viewership records, as well as the overwhelming response from the audience to Kate del Castillo’s stellar performance.
■Two country music singers were head-to-head in the season finale of American Idol, with Scotty McCreery -- beat the country girl, Lauren Alaina for the title last night, writes All Access. idol host Ryan Seacrest said that more than 122 million votes were cast to decide the winner. The season was a winner for the show, despite the departure of Simon Cowell. Instead, the ratings were up 4% this season. With an average of 24.9 million viewers, keeping firm in its position as TV's most watched show. Meanwhile, Cowell's much-hyped upcoming talent competition, The X-Factor, has replaced British pop star Cheryl Cole on the judge's panel with a Pussycat Doll, Nicole Scherzinger, reports People magazine.
■The Hollywood Reporter takes a look at how the studios did at this season's upfronts in pitching scripted projects and co-productions to the networks. Warner Bros. TV Only and 20th Century Fox TV studio each sold 10 new programs. Warner Bros. will have new shows on all five networks, which takes the sting out of NBC passing on Wonder Woman. 20th Century Fox TV will have another nother big broadcast year, led by Tim Allen’s ABC comedy and dramas Awake, Touch and Terra Nova.

Source: http://www.mediabuyerplanner.com/entry/109100/la-reina-del-sur-campaigns-for-emmy-record-122m-votes-decide-idol-studios-t/?utm_source=mbp&utm_medium=email&utm_content=textlink&utm_campaign=newsletter