Jump Into The Social Scene And Advertise To Hispanics

JUMP INTO THE SOCIAL SCENE AND ADVERTISE TO HISPANICS

“If Hispanics were a standalone country, the U.S. Hispanic market buying power would make it one of the top 20 economies in the world.” – The Nielson Company—State of the Hispanic Consumer: The Hispanic Imperative Report, 2012

According to NBC Latino, the U.S. Hispanic population is at 52 million which is 17% of the country’s total.  Studies show that Hispanics are very receptive to brands having a social media presence and are very rapidly adopting Internet, mobile and social media to make purchasing decisions.  Deciding what social platforms to use when targeting this particular demographic is the first and most important step in securing a proper advertising campaign.

Hispanic advertising/PR agency, Power Media Group, focuses their efforts on knowing what works with the Latinos of this country.  “There is lack of sincerity in the message other agencies have upon Hispanics when using a total market strategy,” says PMG president, Patricia Gracia. “Through our efforts in creating culturally relevant ad and PR campaigns, we have also implemented crucial social media techniques to provide our clients with the best results possible when targeting the Hispanic market.

Here are the numbers of Hispanics, using the top five social platforms, broken down through a study done by ComeScore Media Matrix:

Companies have to be ready to interact and engage with their Hispanic consumers via online social channels.  They are turning to Hispanic advertising agencies such as Power Media Group to help them infiltrate the Hispanic market by being able to provide a message that resonates with their segmented Hispanic market.  The flood of social media use by U.S. born Hispanics is, without a doubt, being taken notice by marketers everywhere and being invested in heavily.