The VAR Guy’s Bob Darabant, today, offered social media marketing tips for VARs, that included building a presence on the major social channels Facebook, LinkedIn, Twitter and YouTube.
May I humbly submit that Darabant missed one — your own Web site.
The first rule of social media marketing is “create something worth sharing, then share it.” What you create, at least some of it, should be original and on your own Web site where customers can be converted.
Darabant alludes to content and sharing in the suggested social channels he recommends:
- LinkedIn – “start a professional group within LinkedIn that encourages members to initiate discussions and post news about that particular topic.”
- Facebook – “start a “fan page” that Facebook members can “like”. Then post links to industry news, post company news and events and again start conversations about topics you customers would find interesting.”
- Twitter – “…post links to new blog posts, promotions, news stories and so on. As long as your twitter feed doesn’t become overly promotional people will continue to follow you.”
- YouTube – “Posting short videos about your company’s services or products they offer can be a great way to get to the top of the search pile for a particular term.”
The goal of social-media marketing, like advertising and PR, isn’t to build a community to spread your name or share content as a service or entertainment. Social-media marketing creates a conversion funnel — sharing might put leads in the funnel, but it’s all fornought, if you aren’t converting them and the best place to do that is on your own site. (The one exception to this is Facebook, which has become a robust enough publishing platform that you can create content and convert within the network.)
by John Hazard from channeltechcenter.com
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