Less than 1% of small business owners in the UK connect with clients using social media so that means that a whopping 99% are missing out on an opportunity for online marketing of their small business. Traditionally the small business was trusted by consumers and social media is the modern way of building and keeping that trust going.
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By using social media such as Twitter you can keep in touch more frequently with clients and keep them up to date with what is going on with your business. The majority of people have smart phones that have applications that allow them to access their social media accounts on the go so you can be in touch anytime, anywhere.
If you are about to launch a sale but your newsletter went out last week and another is not due for three weeks then tweet your sale details to your followers. They may well retweet, sending your sale details to all their followers and so on and in this way you can get new clients.
In this way you stay connected to existing clients and gain new ones, all the time building trust and people will buy from people they trust.
If you go to a conference, tweet about it; attend a trade show, tweet about it; do anything that you think would interest your clients, tweet about it. As long as you don’t become spammy all will be well after all no-one needs to know what you had for breakfast!
On Facebook not only can you keep clients up to date but you can extend offers to them, upload pictures and videos of your goods and products and share links to websites that clients may find useful. All these build relationships and people will buy from you because they feel they know you.
All in all using social media for marketing your small business online is a great strategy. If your small business is not using social media you should give it serious consideration, it is the new technology so embrace it and reap the rewards.
Lorna Mclaren from technorati.com
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