Hispanics, Asians Most Likely US Smartphone Owners

Hispanics, Asians Most Likely US Smartphone Owners

As of December 2010, nearly a third (31%) of all mobile consumers in the US owned smartphones, according to new data from The Nielsen Company. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the US; namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27% of white mobile users reported owning a smartphone.