The New York Times rolled out a plan on Thursday to begin charging the most frequent users of its Web site $15 a month in a bet that readers will pay for news they have grown accustomed to getting free. Beginning March 28, visitors to NYTimes.com will be able to read 20 articles a month without paying, a limit that company executives said was intended to draw in subscription revenue from the most loyal readers while not driving away the casual visitors who make up a vast majority of the site’s traffic. Once readers click on their 21st article, they will have the option of buying one of three digital news packages — $15 every four weeks for access to the Web site and a mobile phone app, $20 for Web access and an iPad app or $35 for an all-access plan. Read the whole article from nytimes.com here.
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