According to the Hubspo research:
Business blogs begin generating significantly more leads when they have a
median of 24 or more articles posted,
Businesses with blog article numbers above this critical threshold are likely to
have enough content to make a significant impact on search engines through
additional indexed pages and new keywords with which to associate.
In addition, other sites are more likely to link to a blog that offers a steady
stream of content.
Businesses with blogs of 24-plus articles are more likely to be committed
to updating their blog frequently and, thus, are likely to generate more
traffic from referring sites.
Business blogs that have 0-11 articles posted will generate a median of three leads.
Once blogs reach the 12-23 posted article threshold, this median dramatically rises to 10.
However, blogs with 24-51 posted articles generate a median of 13 leads, and will
generate a median of 23 leads when the posted article threshold reaches 52. This
represents 77% lead growth, more than twice the 30% lead growth that occurs when the number of
posted blog articles reaches 24.
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