Monday, July 12, 2010

WHY COSMETC SURGEON SHOULD TARGET HISPANIC MARKET?





According to the American Society of Plastic Surgeons:

Hispanic Plastic surgery increased more than 100% from 2000 and 2008


Latina Women interest in seeking Cosmetic surgery in USA has increase by 9% from 2007 and 2009.

They now seek for Cosmetic Surgeons in North America who Understand and have gad experience with ethic skin.

6% Young Hispanic Mothers (age 23 -28) worry about their looks and have considered Surgery

78% of Latina Woman between age 24 and 54, would select a Plastic Surgeon based solely, on recommendation by a family member or close friend who’s had a cosmetic work done

Some biggest concern among Young Latina is recovery time and fear of looking too Caucasian after surgery

Between 2007 and 2008 there was an increase in plastic surgery procedures among all groups except “Caucasians”

While there was a 2 percent decrease among non Hispanic whites, there were 3 million ethnic procedures representing an 18 percent increase among Hispanics



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