Advertising-PR & Business Consultant Agency that specializes in creating all inclusive Spanish language campaigns. We specialize in generating immediate response and sustained sales for clients ranging from Startups to Fortune 500’s. PMA's principals and executive management have sold advertising and managed media sellers at broadcast TV, cable, radio, newspaper, on-line, social media and direct mail companies.
Monday, July 12, 2010
WHY COSMETC SURGEON SHOULD TARGET HISPANIC MARKET?
According to the American Society of Plastic Surgeons:
Hispanic Plastic surgery increased more than 100% from 2000 and 2008
Latina Women interest in seeking Cosmetic surgery in USA has increase by 9% from 2007 and 2009.
They now seek for Cosmetic Surgeons in North America who Understand and have gad experience with ethic skin.
6% Young Hispanic Mothers (age 23 -28) worry about their looks and have considered Surgery
78% of Latina Woman between age 24 and 54, would select a Plastic Surgeon based solely, on recommendation by a family member or close friend who’s had a cosmetic work done
Some biggest concern among Young Latina is recovery time and fear of looking too Caucasian after surgery
Between 2007 and 2008 there was an increase in plastic surgery procedures among all groups except “Caucasians”
While there was a 2 percent decrease among non Hispanic whites, there were 3 million ethnic procedures representing an 18 percent increase among Hispanics
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