Why Should You Advertise in The Hispanic Market?
It is clear that the Hispanic market is a force in terms of population and increasing Buying Power ( 1 TRILLION DOLLARS)
• US is the 5th largest Spanish-speaking country in the world
• By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic
• 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors
• Hispanics share strong commitment to family, religion and heritage
• It is clear that the Hispanic market is a force in terms of population and increasing Buying Power
• Now advertisements require a unique feel, appealing to Hispanic values and preferences
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