Social Media Especially Helps B2C
When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.
51 % percent of B2C companies have acquired a customer from Twitter,
Compared to 38% of B2B companies.
The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies.
However, when it comes to professional social media network LinkedIn, the usefulness trends reverse:
41% of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.
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