Vitamins and Nutritional Supplements and OTC Industries remain Innovative1
Behind-the-counter Category Emerges2
Johnson & Johnson Continues to Lead the Industry.
Retailers Focus on Consumer Health.
Economic Downturn Contributes to Industry Growth.
Consumers Self-medicate (Hispanics identify greatly with that premise).
Ageing Population Demands High Quality of Life (76 million Baby-boomers).
Americans spend over $27 billion out of pocket every year on complementary and alternative medicine2.
Possible threat to industry: Product Safety Concerns Erode Confidence in Manufacturers and FDA
Major manufacturers and distributors of vitamins and dietary supplements; tonics and bottled nutritive drinks to the Hispanic Market are: OmniLife – Herbalife – Natural Sunshine - Dr. Pacheco – Buenavida Enterprises – Nutri-Salud
The health supplement store industry includes about 10,000 stores with combined annual revenue of over $5 billion. Major companies include GNC Corp.; VS Holdings
(The Vitamin Shoppe); and Vitamin World3.
Source: Euromonitor International, June 2008
Source: USDA - Food and Nutrition Information Center, November 2008
Source: Mindbranch, October 2008
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