Multicultural Media Trends
When compared to the general population, on average…
Hispanic Media Consumers
Strong following of “telenovelas” – Spanish-language soap operas.
On average, watch more broadcast and satellite TV.
Display higher usage of mobile internet.
African American Media Consumers
Have the highest TV usage of any demographic at nearly 80 hours a week per household.
Have a higher percentage of multi-set households.
Display higher usage of mobile internet.
Asian American Media Consumers
More likely to have newer technology (DVD, HD, digital cable).
Tend to watch less TV
Subscribe to:
Post Comments (Atom)
Direct Response- Hispanic Advertising- Media Buy Attention Business Owners! Are you hungry for more traffic, engagement and customers in ...
-
Power Media Group is an Advertising and PR Agency that specializes in creating all inclusive Spanish language campaigns for high-profile cl...
-
INCREASE YOUR REVENUE CREATING A MOBILE APP FOR YOUR BUSINESS. CALL FOR MORE INFO. -1 (800) 901-6408 - AND VISIT OUR WEBSITE! www.powermedi... -
Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night, finds the latest Jumpta...
No comments:
Post a Comment