Multicultural Media Trends
When compared to the general population, on average…
Hispanic Media Consumers
Strong following of “telenovelas” – Spanish-language soap operas.
On average, watch more broadcast and satellite TV.
Display higher usage of mobile internet.
African American Media Consumers
Have the highest TV usage of any demographic at nearly 80 hours a week per household.
Have a higher percentage of multi-set households.
Display higher usage of mobile internet.
Asian American Media Consumers
More likely to have newer technology (DVD, HD, digital cable).
Tend to watch less TV
Advertising-PR & Business Consultant Agency that specializes in creating all inclusive Spanish language campaigns. We specialize in generating immediate response and sustained sales for clients ranging from Startups to Fortune 500’s. PMA's principals and executive management have sold advertising and managed media sellers at broadcast TV, cable, radio, newspaper, on-line, social media and direct mail companies.
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