Multicultural Media Trends
When compared to the general population, on average…
Hispanic Media Consumers
Strong following of “telenovelas” – Spanish-language soap operas.
On average, watch more broadcast and satellite TV.
Display higher usage of mobile internet.
African American Media Consumers
Have the highest TV usage of any demographic at nearly 80 hours a week per household.
Have a higher percentage of multi-set households.
Display higher usage of mobile internet.
Asian American Media Consumers
More likely to have newer technology (DVD, HD, digital cable).
Tend to watch less TV
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