According to “State of Inbound Marketing Report” from the internet marketing firm Hubspot: Many B2C and B2B companies are successfully using social media networks to acquire customers:
Major Social Media Channels Provide Leads to 4 in 10 Companies
More than 4 in 10 companies overall have acquired a customer from 4 major social media channels.
41% of companies have acquired a customer from both Twitter and LinkedIn.
That figure rises to 44% for Facebook and 46% for a company blog
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