Hispanic Aesthetics Boosted by American Academy Of Cosmetic Surgery, American Society Of Cosmetic Breast Surgery President Dr. Mark Berman

SANTA CLARITA, Calif./EWORLDWIRE/April 17, 2010 --- Of the group of cosmetic surgeons who can truly make a claim of understanding the distinct needs of Hispanics, Dr. Mark Berman is taking a fresh approach to raising awareness of his personal connection to the Hispanic community. Though a graduate of the Chicago Medical School, Dr. Berman developed a bond with the Hispanic community during a period he spent studying abroad at the Autonomous University of Guadalajara (Universidad Autonoma de Guadalajara). Berman developed fluency in Spanish during this program.

Over a quarter century later, the West Los Angeles surgeon has engaged Power Media Group, a thriving Hispanic-owned advertising agency widely recognized as skillful in building relationships and brands with Hispanic consumers, to further pursue publicizing his surgical services.

"A widespread concern among young Latinas is the fear of looking artificial and losing their natural elements of beauty," stated Berman. "When I perform a nose surgery, for example, I really want to make the nose naturally fit with the face and not look like it's been operated upon." More than 20 percent of his patients are Hispanics who come from all over the United States.
Even with widespread cuts to consumer budgets across the economy, over 17.5 million cosmetic procedures were performed in the U.S. by cosmetic surgeons in 2009. It's a figure that constitutes an 8 percent jump in just a year Berman, who is newly elected president of American Academy of Cosmetic Surgery (AACS), says that aside from the aging population's increasing reluctance to look old, there could be a link to added pressure on jobseekers - to look good to find or retain jobs.

"Baby Boomers might look 50 or 60 on the outside, but we're still 25 on the inside," stated Berman. "We want to look the way we think we look." Berman points to a 2009 AACS Procedural Census Fact Sheet released this month that indicates the increase marked a 9 percent increase among women and 2 percent increase among men.