Saturday, July 10, 2010

Blog Post Frequency Makes a Difference



Examining company blogs closer, the unsurprising finding is that the more posts a company makes, the more success it will have driving new business.

100% of companies posting multiple times a day on their blogs acquired a customer
90% posting daily acquired a customer.

This figures declines to 69% for companies posting two to three times a week, and all the way down to 13% for companies posting less than monthly.

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