Advertising-PR & Business Consultant Agency that specializes in creating all inclusive Spanish language campaigns. We specialize in generating immediate response and sustained sales for clients ranging from Startups to Fortune 500’s. PMA's principals and executive management have sold advertising and managed media sellers at broadcast TV, cable, radio, newspaper, on-line, social media and direct mail companies.
Tuesday, July 13, 2010
Hispanic Beliefs in Natural Health and Nutrition
Alternative Medicine, Natural Herbs & Nutritional Supplements are an important component of the health self-management of Hispanics in the U.S.
One quarter of Hispanic and Asian elders use natural herbal and mineral remedies, on a regular basis.
The concept of utilizing traditional “home remedies” transmitted generation after generation by Hispanic families, is a natural part of Latino culture.
The utilization of curandero (healer), the yerbero (herbalist), the sobador (masseur), “shamans” and botánicas (natural supplement stores) is also popular in the Hispanic culture, regardless of country of origin.
The most popular “home remedy” is “tea”, especially manzanilla (chamomile). Also popular are health store products such as St. John’s wort, Aloe Vera, and Ginkgo biloba. Home remedies include soups, warm milk, lemon juice, garlic, honey, vinegar, baking soda, and onion in various combinations.
"Family values as well as a strong sense of looking good and feeling good are present among Hispanics” – a quote by Nature’s Bounty.
40% to 48% of Hispanics take vitamins, compared with 25% to 35% of the general population. Also, two out of three Hispanics who use vitamins and nutritional supplements do so on a daily basis.1
Source: Nature’s Bounty research
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